The Family Conservancy
Kansas Administrative Office
444 Minnesota Avenue, Suite 200
Kansas City KS 66101-2900
Web and Phone Contact
Telephone (913) 342-1110
Fax 913- 342-3632
Mission Statement
Helping children and families achieve a lifetime of success.
CEO/Executive Director Mr. Dean Olson
Board Chair Mrs. Neila Whitt
Board Chair Company Affiliation Community Volunteer
History and Background
Year of Incorporation 1880
Former Names
Heart of America Family Services
Volunteer Opportunities
Ways to donate, support, or volunteer Visit our website: to donate online. You may also mail a check to 444 Minnesota Ave. Ste. 200, Kansas City, KS; or call 913.342.1110 to arrange donations of stocks, to make a planned gift, or for other options. We also accept many in-kind donations such as diapers, baby wipes, children's books (ages 0-5), early education school supplies, and more. Please call or email ( to check on other in-kind needs, make arrangements for delivery and/or to check on volunteer opportunities.
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement Helping children and families achieve a lifetime of success.
Background Statement

The Family Conservancy traces its roots to the 1880 founding of the Provident Association at the old Coates House hotel in downtown Kansas City. Our founders were local business leaders who were increasingly concerned about the the influx of poor, jobless families and growing vagrancy. The Provident Society created jobs for men in a fuel yard and its Ladies’ Aid delivered food to women and children living in poverty.

By the 1960s, The Family Conservancy was providing mental health services in the central city, the Northland, Eastern Jackson County and Johnson County, Kansas. We served as an adoption agency in the 1980s, created work-life balance initiatives as women entered the workforce in large numbers, and became a Child Care Resource and Referral agency. In 1988, we merged with the similar Wyandotte County family service agency to form Heart of America Family Services, now The Family Conservancy.

Today we are a leader in supporting families to prepare their children for a lifetime of success. Programs have changed over the years as family and societal needs have evolved, yet our mission to strengthen families and children is constant.
Impact Statement

The Family Conservancy (TFC) has been serving families in Greater Kansas City since 1880. Programs have adapted to meet evolving familial and societal needs, yet our goal to strengthen families and help children is constant. In 2017, TFC served over 80,000 individuals to help raise happy, healthy and educated children. Agency success is illustrated by our many recent accomplishments:

1. TFC is accredited by the Council on Accreditation (COA), a nationally recognized, independent accreditor of community-based social service organizations. TFC has been accredited through COA since the 1980s, a process which involves a third-party evaluation of the agency’s programs against best practice standards. COA reviews agencies every four years. TFC received reaccreditation in June 2017.
2. TFC hires an independent accounting firm to conduct an annual audit of agency financials. For the past 17 years, including the most recent audit, TFC's annual audit has presented no findings, indicating our agency is financially well managed.
3. Our two annual fundraisers, Brew for Books and the Blue Carpet Event, were both successful in illustrating our impact to sold out crowds and both raised record-breaking gross revenue.
4. In 2018, The Family Conservancy launched a new collaborative project: Start Young. Over the course of three years, Start Young aims to create 300 new, high-quality, full-day and full-year child care spaces by helping existing Wyandotte County child care sites run more efficiently and by supporting the creation of new programs to serve families. Simultaneously, the project will provide professional development to teachers and child care providers, ensuring the quality of care they provide will increase.
Needs Statement
Resources are needed to:
  1. Raise unrestricted dollars to ensure the highest quality of service is provided to vulnerable children and families.
  2. Identify funds to cover infrastructure needs to increase service to clients.
  3. Expand volunteer program and volunteers by developing and growing meaningful volunteer opportunities within the agency in collaboration with community stakeholders such as businesses, faith-based organizations, seniors and youth.
  4. Increase awareness about The Family Conservancy’s impact on children, families and the community and the programs we offer.
  5. Leverage technology to more effectively serve children and families.
Service Categories
Family Services
Areas of Service
MO - Jackson County
MO - Clay County
MO - Platte County
KS - Wyandotte County
KS - Johnson County
MO - Eastern Jackson Co
MO - Jackson County Urban Core
KS - Wyandotte County Urban Core
MO - Ray County
KS - Leavenworth County
CEO/Executive Director/Board Chair Statement

Members of The Family Conservancy’s supporters and board of directors frequently applaud the agency for our ability to meet families’ needs--in all stages. Our services are comprehensive, which allows our organization to collaborate and refer for services internally and be the premier experts in Kansas City for matters concerning children and families. The Family Conservancy board, which represents communities throughout the metro area, is passionate about our mission to invest in the future of children and families. Directors are keenly aware of our role as stewards of the public trust in our philanthropic work. We believe the key to effective management is having the right people in place and supporting their initiatives to advance the mission. The board advises and empowers staff leadership to successfully navigate environmental changes as well as to explore promising new service models to heighten community impact. Together, board and staff ensure that our programs are financially sound and that new opportunities are actively pursued to support families raising children. Strong systems have been established for outcomes evaluation and continuous quality improvement. Program assessment involves feedback from consumers and review by the board. The board’s expectation is for management to think and act strategically. We are committed to our mission and to delivering solution-oriented service that sustains our tradition of excellence. We are eager to engage others who share our vision of bright futures for families and children.

The greatest challenge we face as an organization is fully funding the programs and services that are key to our mission. Unrestricted and multi-year commitments are key to our success and help to make us flexible in times of need, but those opportunities are not as abundant as they could be. Our staff work diligently to aggregate funding to cover our costs while delivering impactful and evidence-based interventions. We rely on our individual donors and gifts from our board in order to supplement programs which experience limited funding.

Agency programs that provide resources for families and individuals to prevent child abuse and neglect, reduce crime and victimization, and keep at-risk children in school include:
  • Healthy Parents, Healthy Kids
  • Student Assistance Program
  • Dame la Mano
  • Mental Health Counseling, Therapy and Group Support
  • Moving Beyond Depression
Program Budget 2207098
Category Human Services, General/Other Children & Youth Services
Population Served Families, Adults,
Short-Term Success
95% of new Latina moms participating in the Dame la Mano Program will recognize the importance of accessing prenatal health care, reducing premature delivery; 80% of students in the Student Assistance Program will have regular school attendance and grades reflecting serious effort; 50% of people receiving mental health treatment reduce feelings of depression and/or anxiety; those experiencing abuse will gain knowledge of domestic abuse and develop a safety plan.
Long-Term Success Children in our community will grow up in strong, healthy homes with the tools they need to be free from violence and abuse. They will have all they need to enter school ready to learn.
Program Success Monitored By Outcomes are tracked utilizing a mix of assessment surveys, pre-post test and individual case files. Outcomes measures are collected by program staff and monitored by program directors and agency leadership. Programs are evaluated annually by the Board of Directors for efficiency and efficacy.
Examples of Program Success An example of the success of our programs that help high-risk children: Tanesha is seventeen with an eleven month old son. She has been in and out of different foster care homes and residential institutions since she was four years old. Although Tanesha has established a relationship with her biological mother, that relationship is strained and unreliable due to her mother’s drug abuse. Tanesha has limited financial resources and emotional support. The monthly stipend that she receives from The Student Assistance Program helps her to better provide for herself and her son. In addition, the regular visits with the SAP Case Manager provide Tanesha with ongoing support and positive mentoring. Since Tanesha has been in the program, she has established relationships with other community agencies in order to receive services. She has moved into her own apartment with her son and has obtained a part-time job down the street.
Agency programs that provide resources to help families and child care providers to improve skills and quality of early learning environments, ensuring children are entering school ready to learn, include:
  • Quality Initiatives
  • Professional Development for Early Educators
  • Early Childhood Mental Health
  • Head Start and Early Head Start
  • Child Care Resource and Referral
  • Child and Adult Care Food Program
Program Budget 8188293
Category Human Services, General/Other Children & Youth Services
Population Served Children and Youth (0 - 19 years), ,
Short-Term Success Quality Initiatives will increase the number of accredited early learning/child care centers in our community; 80% of the child care providers/teachers participating in Early Solutions will report a reduction in the presenting classroom problem or issue; working parents will have access to finding quality, affordable child care; parents gain knowledge of positive parenting practices.
Long-Term Success

Children have access to strong early learning programs and enter school prepared to succeed.

Program Success Monitored By Individual program success data is collected by staff and monitored by Program Directors and agency leadership. The Board of Directors evaluates all programs annually for efficiency and efficacy.
Examples of Program Success An example of success in our programs that help communities raise successful children can be seen here: Recently, a child care program has been struggling with helping new children transition into the program. The director and staff from The Family Conservancy were able to discuss and reflect on some possible reasons for the difficulty, such as first-time care outside the home and separation anxiety, a change in schedules and routines, and a classroom environment perhaps lacking "cozy spaces" where children could go, within the supervision of the teachers, to be by themselves until they are ready to re-join the group. Our staff was able to demonstrate to the director different strategies to help children who are upset to calm down and engage in the classroom activities with peers. In this instance, everyone wins: the children will be more likely to feel safe and valued and to learn; families will feel confident in their child care choice; and programs will be able to keep these families involved, reducing family turnover rates. Consistent, quality early learning environments provide positive support to children and their families and help to prepare children to be successful in school and life.
CEO Comments Spurred by a growing body of research about early brain development and social-emotional development, The Family Conservancy focuses on helping families prepare their children for a lifetime of success. We support families raising children by delivering quality early education initiatives and providing parenting education and resources to families in need. By supporting families to create nurturing, enriching learning environments for their children, we are building a bright future for our community for generations to come. Programs have evolved since our founding in 1880 as the needs of families and our community have evolved. Yet there is constancy in our purpose to deliver education and opportunity for families to help them raise happy, healthy, and educated children who are primed for lifelong success. Our parenting education, mental health services, and Child Care Resource and Referral programs are offered in English and Spanish. Our services reflect local communities and The Family Conservancy’s core values: compassion, respect, stewardship, and quality.
Executive Director/CEO
Executive Director Mr. Dean Olson
Term Start Dec 2014

Dean Olson was named President and CEO in December 2014. He previously served as a Vice President for The Family Conservancy for 13 years. He initially joined The Family Conservancy in 1993 and previous positions include: Clinical Social Worker and Director of Operations for Children's Services. Dean holds a master's degree in Social Work from the University of Kansas (1993); master's in Public Administration from UMKC (2004); and is a graduate of the Executive Leadership Institute through the Alliance for Children & Families and the University of Michigan.

Former CEOs
JR Majors (Missouri agency pre-merger)Jan 1959 - Jan 1984
Mrs. Betsy Vander Velde Dec 1994 - Dec
Senior Staff
Title VP Administration and Finance
Experience/Biography In current role since 2015. Previous positions include: Rose Brooks, Chief Financial Officer, State Street, Project Manager / Vendor: Relationship Manager / Investment & Fund Administration Manager: MBA Webster University, Project Management Professional (PMP), graduate of the Executive Leadership Institute through the Alliance for Children & Families and the University of Michigan.
Title Vice President of Development and Communications

In current role since 2012. Previous positions include: IAC Group/Plateau Group, Senior Sales Development Specialist; IAC Group, Professional Sales Advisor. Education: BA Spanish and International Studies, 2004. Fundraising Certificate, UMKC MCNL/Bloch School of Management, 2014. Graduate of the Executive Leadership Institute - Alliance for Strong Families & Communities, University of Michigan, 2015. Member of Organizational Advancement Resource Solutions committee of the Alliance for Strong Families & Communities. Member of the Association of Fundraising Professionals - Marketing Committee.

Title Vice President of Programs
Experience/Biography Paula Neth is currently Vice President of Programs at The Family Conservancy. Paula has over twenty years of experience in child care resource and referral (CCR&R) at both the state and local level. Through her various roles, she brings experience in quality rating and improvement systems, professional development and career management systems for early educators, as well as early education systems building through strategic partnerships. Paula currently serves on the board of Child Care Aware of America as the Vice President. She is also the chair of the Partners in Quality, Quality Enhancement Technical Work Group. Paula holds a master’s degree in Elementary Education-Early Childhood Education.
Paid Full-Time Staff 81
Paid Contractors 0
Volunteers 450
Retention Rate 85%
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
The Family Conservancy could not execute our mission without valuable community partnerships. Our partners and collaborators, including referral agencies, are in the hundreds. Some key partnerships include: Mid America Regional Council (MARC)/Metropolitan Council on Early Learning (MCEL), the Office of Head Start, Child Care Aware of America, University of Kansas/Juniper Gardens Children’s Project, Project Eagle, City of Kansas City Missouri, Unified Government of Wyandotte County, United Way of Wyandotte County, USD 500, United Way of Greater Kansas City, Children’s Mercy Hospital, KC Community Gardens, Local Investment Commission (LINC), United Community Services (UCS), Alliance for Strong Families and Communities, area child care providers and early educators, and so many more.
Nonprofit Connect of Greater Kansas City2013
AFP (Association of Fundraising Professionals)2008
Alliance for Children and Families - Member1990
Council of Accreditation of Child and Family Services, Inc.1987
United Way Member Agency1963
National Association of Social Workers1955
External Assessment and Accreditations
Council on Accreditation (COA) [for Children and Family Services] - Accreditation2017
National Association of Child Care Resource and Referral Agencies - Child Care Aware Consumer Education Quality Assurance Program - Certification2015
Regional Leadership Award Mid-America Regional Council2003
4 Star Rating for Accountability and TransparencyCharity Navigator2016
Excellence in Community ServiceUnited Community Services2015
Excellence in Nonprofit Leadership AwardNonprofit Leadership Alliance: Support KC2017
Public Administrator of the Year: Dean OlsonGreater Kansas City Chapter of the American Society for Public Administration2017
Greater Kansas City Chapter of the American Society for Public AdministrationPublic Administrator of the Year: Dean Olson2017
Kansas Breastfeeding Coalition and its Business Case for Breastfeeding ProgramGold Level- Breastfeeding Employee Support Award2017
Health Department of KCMO- Mother and Child Health CoalitionGold Level- Breastfeeding Friendly Worksite2017
KC Chamber of CommerceBronze Level Healthy KC Certified2017
KC Chamber of CommerceBronze Level Healthy KC Certified2018
Government Licenses
Is your organization licensed by the government? Yes
CEO Comments The Family Conservancy has an active policy-setting board of directors – currently with 24+ members – and standing committees that meet each month to review financial information and monitor progress in implementing the Strategic Plan. Executive management works in partnership with the CEO and board members on strategic planning and in assessing opportunities and challenges. Program leadership interacts with committees and presents at each board meeting. We continue working to capitalize on the talents and resources of our directors and to diversify board membership to represent those we serve.
Board Chair
Board Chair Mrs. Neila Whitt
Company Affiliation Community Volunteer
Term Jan 2010 to Dec 2019
Board Members
Pastor Anthony Andrews Church of Faith Int'l
Ms. Sara Anthony Blue Cross Blue Shield of Kansas City
Sheriff Don Ash Unified Government of Wyandotte County
Ms. Tracy Benteen State Street
Mr. Olushola Bodie DST Systems
Mr. Brian Dunn J.E. Dunn Construction Company
Mr. Joe Harmon Levementum
Mr. Tony Jackson Kansas City Power & Light
Ms. Anna Krstulic Stinson Leonard Street LLP
Mr. Michael Luby Merrill Lynch
Ms. Julie Matlage Black and Veatch
Mr. Nick Nash Union Bank and Trust (UBT)
Mr. Stephen Nixon Clinical Reference Laboratory
Ms. Sandra Olivas Bank of Labor
Mr. Edgar Palacios Latinx Education Collaborative
Ms. Maggie Ross Waddell & Reed/ Ivy Funds
Ms. Amanda Schulte Johnson County Sheriff's Office
Mr. Pat Thelen Ripple
Mr. Joe Valenciano Core First Bank & Trust
Mr. C.J. Vogel
Ms. Cami Walker Prime Capital Investments
Mrs. Christi Weaver The Polished Edge Fine Jewelry
Mr. Matt Webb Mobank
Ms. Neila Whitt KCP&L
Mr. Eric Wilkinson Kauffman Scholars, Inc.
Ms. Suzanne Williams Barkley
Ms. Uma Wilson UMB
Mrs. Amy Wolf Park University
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 1
Caucasian 19
Hispanic/Latino 3
Native American/American Indian 2
Other 1 Indian
Board Demographics - Gender
Male 13
Female 14
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 6
Standing Committees
Board Development / Board Orientation
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Strategic Planning / Strategic Direction
Project Oversight
Advisory Board Members
Mr. Mike Albano Albano, Richart, Welch & Bajackson LLC
Mr. Dennis Barnett Retired
Ms. Erin Brower Hallmark Cards
Mrs. Marisa Bryson Community Volunteer
Ms. Martha Comment Community Volunteer
Mrs. Kristen Comment Community Volunteer
Mr. Michael Contreras DeLoitte
Mrs. Trina Contreras Community Volunteer
Mr. Terry D'Amore PNC Bank
Dr. Ray Daniels Retired Supt. KCKS Schools
Mrs. Essie Davis Community Volunteer
Mr. Patrick Davis Community Volunteer
Mr. Allen Dillingham Builder's Association
Mrs. Sandi Dillingham Community Volunteer
Mrs. Alice Ellison Blue Cross Blue Shield of Kansas City
Dr. Arthur Elman St. Luke's Hospital
Ms. Helen French Community Volunteer
Mrs. Patty Garney Community Volunteer
Mr. Robert Glaser Summit Bank of Kansas City
Mrs. Mary Gunter Community Volunteer
Mr. David Guyot Retired
Mr. David Hunt BMO Harris Bank
Mr. Mark Iba Stinson, Morrison, Hecker, LLP
Mrs. Lydia Jeter Community Volunteer
Mrs. Maria Jordan Community Volunteer
Mr. Vercie Lark DST Systems
Mr. Larry Lerner Levy & Craig Law Firm, PC
Ms. Cheryl Lockton Williams Community Volunteer
Mrs. Laura Loveless KCKS Public Schools
Mr. John Mitchell Treat America Limited
Mr. Donovan Mouton One Economy Corporation
Mrs. Sally Murguia Community Volunteer
Mr. Bill Murray Major Brands
Mrs. Sara Murray Community Volunteer
Mrs. Mary Anne Murray Simons HNTB
Mrs. Kimberley Newton Hallmark Cards
Mrs. Linda Nixon Community Volunteer
Mr. Jery Nunn Retired - Stinson, Morrison, Hecker
Mr. Paul Quick Paper Magic Group
Mrs. Avalyn Quick 1-2-1 Coaching LLC
Mrs. Kathy Rogers Community Volunteer
Mr. David Ross David P. Ross, LLC
Mr. Robert Schock The Yarco Companies
Mrs. Julie A. Shafer Community Volunteer
Mrs. Betty Shelton Retired
Mrs. Nancy Spangler Spangler Associates, Inc.
Mr. Tom Syverson University Physician Associates
Mr. Louis Van Horn EML Payments
Mr. Terry Ward Park University
Mr. Jadin Winberg Community Volunteer
Mr. Richard Woods Kirkland and Woods, PC
CEO Comments
The Family Conservancy has an active, policy-setting board of directors – currently with 24+ members – and standing committees that meet each month to review financial information and monitor progress on implementing the Strategic Plan and our mission. Executive management works in partnership with the CEO and board members on strategic planning and in assessing opportunities and challenges. Program leadership interacts with committees and presents at board meetings. We continue working to capitalize on the talents and resources of our directors and to diversify board membership to represent those we serve and to ensure all voices are heard.
Fiscal Year Start Jan 01, 2018
Fiscal Year End Dec 31, 2018
Projected Revenue $12,343,461
Projected Expenses $12,343,461
Endowment Value $1,717,031
Spending Policy Percentage
Percentage 4
IRS Letter of Exemption
Foundation Comments
  • FY 2017, 2016, 2015: Financial data reported using the IRS Form 990.
  • Foundations/corporate revenue line item may include contributions from individuals.
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$11,486,225$12,642,205$11,606,754
Individual Contributions------
Investment Income, Net of Losses$150,047$52,646$65,766
Membership Dues----$0
Special Events$90,301$72,247$90,818
Revenue In-Kind$73,645$134,858$86,317
Expense Allocation
Fiscal Year201720162015
Program Expense$12,420,412$13,432,222$12,162,481
Administration Expense$986,395$1,031,935$1,075,969
Fundraising Expense$496,228$418,792$410,569
Payments to Affiliates------
Total Revenue/Total Expenses1.051.050.98
Program Expense/Total Expenses89%90%89%
Fundraising Expense/Contributed Revenue4%3%3%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$7,190,455$6,509,546$5,681,062
Current Assets$3,631,422$3,255,309$2,505,911
Long-Term Liabilities$0$0$0
Current Liabilities$2,542,887$2,794,250$2,773,390
Total Net Assets$4,647,568$3,715,296$2,907,672
Short-Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities1.431.170.90
Long-Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountMid-America Regional Council $5,728,937Mid-America Regional Council $7,592,619Anonymous $7,544,739
Second Highest Funding Source & Dollar AmountKansas State Board of Education $1,085,583Kansas State Department of Education $1,324,872Anonymous $1,454,417
Third Highest Funding Source & Dollar AmountAdministration for Children & Families $2,569,684 --Anonymous $621,197
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years Yes
Organization Comments
The Family Conservancy provides excellent fiscal management and stewardship of all investments in our mission. Financial vigilance by the board of directors – including the Finance committee and the Head Start Oversight committee – as well as staff, insures our fiscal health, stability, transparency and continued high quality service to children and families.
Other Documents
2017 Annual Report2017View
2016 Annual Report2016View
2015 Annual Report2015View
Organization Name The Family Conservancy
Address Kansas Administrative Office
444 Minnesota Avenue, Suite 200
Kansas City, KS 661012900
Primary Phone (913) 342-1110
CEO/Executive Director Mr. Dean Olson
Board Chair Mrs. Neila Whitt
Board Chair Company Affiliation Community Volunteer
Year of Incorporation 1880
Former Names
Heart of America Family Services