NAIA Champions of Character Foundation
1200 Grand Boulevard
Kansas City MO 64106
Mission Statement

The vision of the National Association of Intercollegiate Athletics (NAIA) Champions of Character program is to change the culture of sport. Its mission is to provide training to instill the values that build character so students, coaches and parents know, do and value the right thing on and off the field.

Research shows that the longer a student spends in sports, their social reasoning - sacrificing for the good of the team - rises, while their moral reasoning skills- doing what is fair, just, honest, and noble - decline. The Champions of Character program helps participants find the balance by keeping five core values - integrity, respect, responsibility, sportsmanship, and servant leadership - at the heart of the athletics experience.

Students learn to understand how the values play out in both practice and competition. Coaches are taught how to intentionally define, model, shape and reinforce the values through their coaching and mentoring. Parents learn how their behavior is key to supporting their athletes.

For more than a decade, Champions of Character has been making a difference in developing athletes, coaches and parents of character.The NAIA is committed to advancing character-driven athletics.
Leadership
CEO/Executive Director Mr. Jim Carr
Board Chair Mr. Jim Carr
Board Chair Company Affiliation National Association of Intercollegiate Athletics
History and Background
Year of Incorporation 2008
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

 Breakdown
Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Statements
Mission Statement

The vision of the National Association of Intercollegiate Athletics (NAIA) Champions of Character program is to change the culture of sport. Its mission is to provide training to instill the values that build character so students, coaches and parents know, do and value the right thing on and off the field.

Research shows that the longer a student spends in sports, their social reasoning - sacrificing for the good of the team - rises, while their moral reasoning skills- doing what is fair, just, honest, and noble - decline. The Champions of Character program helps participants find the balance by keeping five core values - integrity, respect, responsibility, sportsmanship, and servant leadership - at the heart of the athletics experience.

Students learn to understand how the values play out in both practice and competition. Coaches are taught how to intentionally define, model, shape and reinforce the values through their coaching and mentoring. Parents learn how their behavior is key to supporting their athletes.

For more than a decade, Champions of Character has been making a difference in developing athletes, coaches and parents of character.The NAIA is committed to advancing character-driven athletics.
Background Statement
The National Association of Intercollegiate Athletics (NAIA) developed the Champions of Character process in response to the growing problem of deteriorating standards of character in sports and society.  Today's highlight reels showcase increasingly abhorrent behavior by athletes, coaches, fans and parents and, as a result, the benefits of sports participation are all but lost on a new generation of young people. 
 
Launched by the NAIA in 2000, the Champions of Character process addresses character issues more comprehensively than any other national program for youth.  The process which was initially launched on NAIA campuses around the country is now finding an audience in our nation's high schools and youth sports communities.  To meet that need the Champions of Character Foundation was started in 2008.
 
The Champions of Character Foundation was formed to provide character education outreach into the interscholastic and youth sports communities.  The educational outreach initiative emphasizes the tenets of character for scholastic and youth sports participants.  Athletic administrators, coaches, parents and community partners all have a role in developing students of character.  A major goal of Champions of Character is to reach these leaders of our youth with clear messages about their role in nurturing personal growth of their athletes and to provide practical tools that can be put to immediate use at the next practice session.  The Champions of Character Foundation provides participants with training, guidelines, resources and behavior models to create positive environments that promote successful athletic programs, personal growth and an enjoyable athletic experience. 
 
The Champions of Character process is built upon five core values that go well beyond the playing field to the daily decisions of our youth.  The five core values are:
  • Integrity: Know and do what is right.
  • Respect: Treat others the way you want to be treated.
  • Responsibility: Embrace the opportunity to contribute.
  • Sportsmanship: Bring your best to all competition.
  • Servant Leadership: Serve the common good.

The process uses these core values to create a positive environment in which the teachable moments associated with athletic participation can be employed on the sideline and carried over to the sidewalks of our communities. 

Impact Statement
The Champions of Character program promotes positive character values and provides practical tools for participants to use in modeling exemplary character traits through these programs: 
  • LIVE5 — Impact: 59,000 college student-athletes have taken the course this academic year and an additional 20,000 each year after.
  • CHARACTER-DRIVEN COACHING — Impact: 19,000 coaches since 2010 with 1,800 new each year.
  • RECOGNIZING CHARACTER IN OUR COMMUNITY — Impact: Highly successful fundraiser; 800+ attendees, media coverage, and keynote speakers who are legends in the sports world.
  • COACH IT RIGHT! CLINICS — Impact: Seven clinics and counting.
  • KANSAS CITY PARENT PRESENTATIONS — Impact: 2,500 metro area parents annually.
  • “TEAMING UP FOR CHARACTER” AT NAIA NATIONAL CHAMPIONSHIPS — Impact: 9,500 individuals in host communities; 3,500 in metro Kansas City each year. 
The Champions of Character Foundation helps support these character activities in Kansas City and across the country. Key to providing free character training and educational resources for those who work in athletics and influence our citizens of tomorrow are these vital services that the Champions of Character Foundation makes possible: 
  • Professional curriculum development
  • Social science research
  • Video and web technical production
  • Course support manuals
  • Print and web-based training materials
  • Recognition and award materials
  • Event production
  • Program promotion
Needs Statement

Winning is what we want when we compete, but it’s how you win and character is so…so important in that process!

We know sports doesn’t automatically build young people of character, but older athletes and the adults around them do, so help us bring our character-driven coaching clinics to more youth coaches in our area.

And how many parents have you been around at your kid’s games who definitely needs to hear the character messages about setting a good example with their own behavior! With your help we can share these great character messages with more parents in Kansas City through our clinics and materials.

The Champions of Character program reaches young people with why character is so important on and off the court or field. The young people of Kansas City are positively impacted with our education materials and our student-athletes at the NAIA MDI Basketball Championship held at Municipal.

Champions of Character will create an activity booklet that will go out to young people all over Kansas City…. and it’s something our teachers and coaches have been asking for. They want an activity booklet like this to help with character training and reinforce the positive efforts of parents and coaches all over Kansas City! And your gift can help make this happen!
Service Categories
Youth Development Programs
Higher Education
Areas of Service
National
MO
KS
MO - Jackson County
MO - Clay County
MO - Platte County
KS - Wyandotte County
KS - Johnson County
MO - Eastern Jackson Co
MO - Jackson County Urban Core
KS - Wyandotte County Urban Core
CEO/Executive Director/Board Chair Statement With a dedicated and loyal staff, the Champions of Character program has been very successful in its impact and garnering local and national interest in character education. The Champions of Character staff along with the board is working to ensure a future that is bright and committed to intentionally teaching character values. By taking a proactive instead of reactive approach to character education, the Champions of Character program leaves nothing to chance rather gives youth and those involved in the development of youth practical tools and tips to help develop future leaders. Like many nonprofits, the challenge is to raise money to support the program during an economic market where there is so much competition for donor dollars. Our success has largely been achieved through the dedication of our staff and our donor family who understand and value the important work we do. The Association is committed to the Champions of Character program and NAIA institutions will continue to work with communities interested in implementing the initiative. The NAIA, student-athletes and coaches are challenged each day to find ways to impact local areas and this program provides a game plan to reach out and engage young audiences. NAIA student-athletes and coaches are role models and walking testaments to how successful this program is and will continue to be.
Programs
Description The Champions of Character program provides education outreach initiatives emphasizing the tenets of character aimed at the interscholastic and youth sports communities. Athletic administrators, coaches, parents and community partners all play roles in developing students of character, and Champions of Character is tailored to their specific needs.
Category Youth Development, General/Other Youth Development, General/Other
Population Served Children and Youth (0 - 19 years), ,
Short-Term Success We separate input from outputs and hold ourselves accountable for progress. The short-term successes is the rigorously assembly of evidence - quantitative activities (# of presentations delivered; # of training courses delivered; # of individuals attending presentations and courses; # of instructors certified; # of youth reached through community outreach activities; # of institutions that commit to program) that tracks our progress and gives us feedback and results. Assessing the above data gives us a snapshot of the successes.
Long-Term Success The NAIA's vision is to change the culture of sport, and affect positive character development in academic environments and with community youth groups. Stressing the role of coaches, parents, fans and others in developing positive sport and activity environments. The major goal of Champions of Character is to reach these leaders of our youth with clear messages about their role in nurturing personal growth of our youth and to also provide tools that can be put to immediate use at the next practice on and off the field. The Champions of Character program will impact the key influencers in a youth's life (coaches, parents, teachers)...it can affect the behavior and choices a young person makes in his or her life. You will see youth RESPECT themselves and their opponents. You will watch youth take RESPONSIBILITY and demonstrate SERVANT LEADERSHIP. You will see INTEGRITY finding its way back into the world of sports, both at youth organizations and schools.
Program Success Monitored By Today we have a more comprehensive evaluation approach that will set some qualitative benchmarks and initially address cognitive outcomes. As the program moves forward and benchmarks are clearly established, the implementation plan will engage more sophisticated behavioral outcomes by parents, coaches and participants consistent with the established core character values. Champions of Character evaluation activities have focused on quantitative measurements. The testimonials and feedback from the various schools and youth organization leaders have been an additional source and measurement of success.
Examples of Program Success Metropolitan Kansas City has been served since the inception of Champions of Character. The Kansas City results are reflected by the various comments from leaders in this community. " DR. TOM TRIGG, SUPERINTENDENT OF BLUE VALLEY SCHOOLS-"There is no greater accomplishment than helping a child grow to posses the attributes that Champions of Character focuses its efforts on: integrity,respect, responsibility, sportsmanship, and servant leadership. These attributes are equally important when used on the court or field, in the classroom, at home or in the community."
CEO Comments The Champions of Character initiative is a very unique personal development program. Training provides a game plan for character development that can be used by numerous organizations and teams. A turnkey training program, Champions of Character provides practical tips and strategies for improving teamwork and developing character in each and every individual. Champions of Character is one of the few character development programs that has gone beyond rhetoric and awareness efforts by putting action to the initiative.
Executive Director/CEO
Executive Director Mr. Jim Carr
Term Start Mar 2006
Experience Jim Carr joined the NAIA in July 1998 as Managing Director and General Counsel and was promoted to Chief Operating Officer, while retaining the title of General Counsel, in 2000. In September 2006 Carr became the seventh President and Chief Executive Officer of the NAIA. Before joining the NAIA, Mr. Carr practiced law with the full service law firm of Maynard, Cooper and Gale, P.C. in Birmingham, AL from 1994-1998. His primary areas of practice were public finance, corporate and intellectual property. He also worked in the athletic development office at the University of Nevada, Las Vegas (UNLV) from 1989-1991. As Director of Licensing at UNLV, Mr. Carr strengthened policing and marketing efforts which contributed to a 300% increase in royalty revenue for the 1990-1991 academic year. Mr. Carr obtained a B.B.A. in business administration from Millsaps College in 1988, an M.S. in sports management from the University of Massachusetts, Amherst in 1990 and a J.D. from Duke University in 1994. He serves on various boards and councils, including USA Basketball, the Police Athletic League of Kansas City and the Downtown Council of Kansas City. 
Co-CEO/Executive Director
Term Start
Compensation Last Year
Former CEOs
NameTerm
Steve Baker July 1997 - Mar 2006
James Chasteen July 1991 - Mar 1996
Senior Staff
Title Director of Champions of Character
Experience/Biography Kristin Gillette implements the local and national Champions of Character program.
Staff
Paid Full-Time Staff 1
Paid Part-Time Staff 1
Volunteers 5
Paid Contractors 0
Retention Rate 100%
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan No
Organization Policy and Procedures Yes
Nondiscrimination Policy No
Whistleblower Policy Yes
Document Destruction Policy Yes
Awards
Award/RecognitionOrganizationYear
Commendation-Resolution No. 050311City of Kansas City-Mayor Kay Barnes2005
Electronic Communication ExcellenceCouncil of Philanthropy-Philly Award2005
Government Licenses
Is your organization licensed by the government? No
CEO Comments The organization has had steady leadership as only seven individuals have served as Executive Director or under the newer title of President/CEO in the Association's 69 years of existence. The 25-person NAIA national office staff has maintained over a 84% retention rate over the last five years. This is primarily due to their dedication and passion to the ideals and mission of the organization. The NAIA has five governing councils, six standing committees and 20 associations that are manned by volunteers from the membership ranks. These include presidents, director of athletics, faculty athletic representatives, registrars, coaches and conference commissioners. In total, 274 people serve as volunteer leaders on these councils and committees. The Association has always been and remains a very grassroots-operated entity with a very professional and experienced national office staff that fulfills the daily business duties for the NAIA membership and Champions of Character.
Board Chair
Board Chair Mr. Jim Carr
Company Affiliation National Association of Intercollegiate Athletics
Term Jan 2011 to Jan 2017
Board Members
NameAffiliation
Jim Carr National Association of Intercollegiate Athletics
Mark Hassenflu
Gary Henson
Mr. Peter Levy Weather Metrics Inc.
Dr. Donna Paccica Children's Mercy Hospital
Mr. Jeff Simon Husch Blackwell
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 6
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 5
Female 1
Unspecified 0
Governance
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 100%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Constituency Includes Client Representation No
Number of Full Board Meetings Annually 4
CEO Comments The organization has had steady leadership as only seven individuals have served as Executive Director or under the newer title of President/CEO in the Association's 69 years of existence. The 25-person NAIA national office staff has maintained over a 84% retention rate over the last five years. This is primarily due to their dedication and passion to the ideals and mission of the organization. The NAIA has five governing councils, six standing committees and 20 associations that are manned by volunteers from the membership ranks. These include presidents, director of athletics, faculty athletic representatives, registrars, coaches and conference commissioners. In total, 274 people serve as volunteer leaders on these councils and committees. The Association has always been and remains a very grassroots-operated entity with a very professional and experienced national office staff that fulfills the daily business duties for the NAIA membership and Champions of Character.
Financials
Fiscal Year Start July 01, 2016
Fiscal Year End June 30, 2017
Projected Revenue $190,948
Projected Expenses $285,389
Audit Documents
2015 Audit
Foundation Comments
  • FYE 6/30/2015, 2014, 2013: Financial data reported using IRS Form 990.  
  • Foundation/corporate revenue line items may include contributions from individuals.
Detailed Financials
 
Expense Allocation
Fiscal Year201520142013
Program Expense$304,336$286,987$170,397
Administration Expense$719$1,289$211
Fundraising Expense$0$0$0
Payments to Affiliates------
Total Revenue/Total Expenses1.061.040.77
Program Expense/Total Expenses100%100%100%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$163,311$82,095$14,733
Current Assets$163,311$82,095$14,733
Long-Term Liabilities$0$0$0
Current Liabilities$117,020$55,435$0
Total Net Assets$46,291$26,660$14,733
Short-Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities1.401.48--
Long-Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar Amount --Summit America $50,000 --
Second Highest Funding Source & Dollar Amount --Sprint Foundation $35,000 --
Third Highest Funding Source & Dollar Amount --Individual Donor $20,000 --
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years No
Organization Comments
The NAIA Champions of Character Foundation will not have a Form 990 for 2015 for several months. The 990 that our accountant uses is for the year in which the fiscal year begins. So, in 2014-2015 (meaning FY 7.1.2014-6.30.2015), we will use the 2014 Form 990. For the year ending 6.30.2016, we will use the 2015 Form 990. Additionally, we file an extension. Our audit is not complete so the accountants cannot file the return. Ordinarily the return is due in November, but we will file for an extension through May so that our leadership can review the return at our National Convention. We anticipate having the 2015 Form 990 in May, 2017.
 
The NAIA has achieved an annual balanced budget over the last seven years resulting in net income each of those years. The primary use of financial resources is for the operation of national championships, annual convention, council and committee meetings, legislative and compliance oversight and more recently, the Champions of Character initiative. Three years ago the Council of Presidents set a goal of putting $25,000 or more into reserve each fiscal year. While fiscally sound, the NAIA does not have the financial means to fully fund the expansion of the Champions of Character initiative, therefore requires donations in support of these efforts.
 
Organization Name NAIA Champions of Character Foundation
Address 1200 Grand Boulevard
Kansas City, MO 64106
Primary Phone (816) 595-8000
Contact Email kgillette@naia.org
CEO/Executive Director Mr. Jim Carr
Board Chair Mr. Jim Carr
Board Chair Company Affiliation National Association of Intercollegiate Athletics
Year of Incorporation 2008