Women's Intersport Network dba WIN for KC
114 W. 11th Street, Suite 300
Kansas City MO 64105
Web and Phone Contact
Telephone (816) 474-2961
Mission Statement
The Women's Intersport Network for Kansas City (WIN for KC), was established in 1994 to ignite girls and women through advocating and promoting the lifetime value of sports and fitness, while providing opportunities for participation and leadership development. WIN for KC is a volunteer, membership-driven organization that operates as a program under the umbrella of the Kansas City Sports Commission & Foundation.
CEO/Executive Director Lisa Diven
Board Chair Ms. Patti Streeper
Board Chair Company Affiliation
History and Background
Year of Incorporation 1994
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement The Women's Intersport Network for Kansas City (WIN for KC), was established in 1994 to ignite girls and women through advocating and promoting the lifetime value of sports and fitness, while providing opportunities for participation and leadership development. WIN for KC is a volunteer, membership-driven organization that operates as a program under the umbrella of the Kansas City Sports Commission & Foundation.
Background Statement WIN for KC was established in 1994 as a program under the umbrella of the Kansas City Sports Commission and Foundation. At that time WIN hosted the annual luncheon on National Girls and Women in Sports Day and a few youth clinics. WIN for KC is now a nationally recognized organization that has a separate budget of $500,000, a 24 member advisory board, and hosts dozens of events and programs each year, serving thousands of girls and women regardless of socioeconomic background annually. The annual luncheon has become a sold-out, must-attend event. WIN also takes the lead on educating the community on Title IX issues, and is a leader in bringing nationally recognized female athletes and role models to Kansas City.  Finally, we have grown the triathlon from 300 in 2008 to over 800 in 2016.
Impact Statement
Top Accomplishments of 2017: 
Hosted our annual Women's Sports Awards Celebration with over 1,600 in attendance to celebrate National Girls and Women in Sports Day with ESPN Analyst and Olympic Softball player Jessica Mendoza at our new location - the Grand Ballroom of the Kansas City Convention Center. Conducted two weeks of Camp WIN with close to 600 girls ages 6-12, including over 100 girls on scholarship from community groups and organizations, in which they were introduced to 18 different sports throughout the week and experienced our Live Active curriculum. At the 2017 WIN for KC Triathlon and NEW Duathlon, over 42 percent of registrants were women competing in their first triathlon, achieving a goal they set and worked towards. Set our WIN for KC Youth Advisory Board at 40 high school student-athletes and expanded leadership development opportunities for the group.

Goals for 2018:
Grow the TriGirls program, a triathlon program for girls ages 6-12. Collaborate with our community partners to provide additional training and coaching opportunities to our triathlon participants. Expand our Camp WIN into a more mobile version to impact and influence even more girls throughout the area. Consider offering a 3rd week of Camp WIN during the summer to expose even more girls to the value and importance of sports and fitness.
Needs Statement Each of our three primary events have hit maximum capacity.  In order to expand our programs to more women and girls in the community we need additional resources, both human and financial.  Our primary needs are additional partners and additional funding that will allow us to consider additional ways to deliver our events.   
As our events grow we are also finding an increased need for volunteers. The triathlon alone utilizes over 200 volunteers that help with every aspect of the race.  We will also need additional volunteers and instructors to support Camp WIN.
Service Categories
Alliances & Advocacy
Youth Development Programs
Areas of Service
CEO/Executive Director/Board Chair Statement My name is Lisa Diven and I am an athlete. Since January 2014 I have also been honored to be the Director of WIN for KC.
In its close to 25 year history, WIN for KC has become a nationally recognized leader in empowering women and girls through sports and fitness. We believe, and research supports, that we can develop the future leaders of our community through sports and fitness. Athletes know how to lead, they know how to work in teams, they know how to learn new skills and they know how to compete. Sports can serve as a platform or an on ramp to help women and girls to be successful in their personal and professional lives. Girls and women who play sports have a more positive body image and experience higher states of psychological well-being than girls and women who do not play sports (Women’s Sports Foundation 2001).
WIN for KC began almost 25 years ago as a small organization that supported a small luncheon event and a few clinics. In 2014, our programs and events directly reached over 5,000 people in the Kansas City community.
We celebrated National Women and Girls in Sport Day with a sold-out Annual Women’s Sports Awards Celebration. Over 1,600 supporters where there to honor the local high-school female state champions and six outstanding members of our community. ESPN Analyst and Olympic Softball player Jessica Mendoza shared her story about how sports prepared her to deal with challenges in her life off the field and how sports have inspired her to break barriers and become an influential role model.
We recruited more than 500 girls to play their hearts out at two sold-out sessions of Camp WIN, with 37% of the campers attending on scholarship. With each day of camp I got to personally witness the benefits of sports in increased self-confidence and team work of our campers.
The WIN for KC Triathlon had over 800 registered participants and offered several training and learning opportunities for our participants. Through our training programs I could witness the person transformation of our athletes that went from “I’m never going to make it through the swim!” to “I just completed a triathlon! I am a triathlete!”
Each of these events allow me to witness the impact of sports and fitness first hand. Our challenge is increasing our reach in the community. Our impact on the people that are involved in our programs is profound. And it is evident in our numbers that they come back year after year. But our reach is still relatively small. The demand for our programs in their current state is high, but we are unable to accommodate any more people at our primary events. In order to expand these events we will need to increase our resources both human resources (staff and/or volunteers) and financial resources. It also requires stronger collaboration with other organizations in our community. In addition to expanding our primary events, we must also develop new avenues to support women and girls in sports in Kansas City and continue to share our message about the importance sports can have on developing leaders in our community.
Description Week long sport day camp for girls that introduces them to 16 new sports and types of fitness while focusing on positive messaging. Female high school student athletes and middle school student athletes serve as role models for the campers by acting as Team Captains and Junior Team Captains. Each day we incorporate a life skills component that addresses the positive intangibles girls receive from sports and fitness participation, and is in alignment with our themes from our LIVE ACTIVE! Program - (respect, leadership, goal setting, and determination).  In 2015 we expanded Camp WIN to offer this great opportunity to over 100 more girls in our community. 
Program Budget $25,000.00
Category Recreation & Sports, General/Other Recreation & Sports, General/Other
Population Served Females, Children Only (5 - 14 years),
Short-Term Success
1. Girls try new things and as a result feel better about themselves.
2. Girls feel happier inside
3. Camp continues to sell-out
Long-Term Success
1. Improved self-esteem and sense of empowerment for girls
2. Increase in number of girls that are active
3. Increase in number of girls willing to try new things
Program Success Monitored By We ask parents and camp attendees to fill out evaluations at the end of the week.
Examples of Program Success

Testimonials from parents: -My daughter loved the exposure to so many different sports and activities! She really took the positive lessons to heart and said she wished it was longer than just 4 days!! -I do not have enough space to let you know how much my daughter enjoyed herself. I could have not hoped for a better reaction from my 11 year old who has never played any sport until camp WIN. -The empowering messages were GREAT!

We had a new study done by KU this year but have not received the results yet. 

Description Women's-only triathlon that includes a 500 meter swim, 10 mile bike and 5K run. This event is significant because it gives us a platform to encourage and support women in their efforts to get active. In conjunction with the triathlon, we host fitness series and group workouts in order to provide opportunities for participants to properly train and prepare for the event. The fitness series and group workouts start in March and continue up to the race, which include events, seminars, and training to support women in achieving their goal. The event is one of the largest all-women's triathlons in the region and has a significant number of first-timers. For many of our athletes, completing an event like this can be life-changing.
Program Budget $50,000.00
Category Recreation & Sports, General/Other Recreation & Sports, General/Other
Population Served Adults, Females,
Short-Term Success
1. Continue to reach first timers.
2. Provide a safe, encouraging environment to women to be safe.
Long-Term Success
1. Women who adopt a healthy and active lifestyle.
2. Grow the TriGirls program.
Program Success Monitored By Feedback from particpants and continued sell out event.
Examples of Program Success
The testimonials from participants:
  • "It was great participating with so many other women to reach personal fitness goals. - I really enjoyed seeing so many different ages/sizes/levels of women out there. It was incredibly empowering!"
  • "My completing the triathlon was a victory over negative self-talk. This experience has helped me to grow.  I am an improved person for my family, business, employees and clients. Thank you for creating this experience for me!"
  • "Thank you WIN for providing such a supportive environment of like-minded women in pursuit of personal improvement. The over-riding theme of fitness and fun radiated throughout all the prepatory events to the actual race. I am grateful to be called a triathlete!"
  • "It was a great thing for my mom and I to do together. We haven’t stopped talking about it!"
  •  "I never realized how great it would feel to cross the finish line with my daughter cheering me on!"
  • "My favorite part of the event is the fact that it focuses on and promotes Women's Health & Fitness." 
The Youth Advisory Board is made up of 37 local high school female athletes. They are selected by the WIN for KC staff following an application process in the fall.  
  • To provide mentoring & networking opportunities for the group to explore various careers in sports & fitness. 
  • To bring together a group of teens from KC who are involved with various sports and backgrounds to act and serve as ambassadors for WIN for KC.
  • To provide an avenue for Youth Board members to establish and utilize leadership skills.
  • To support WIN for KC staff and act as advisors on current youth/girl issues.
  • Youth Advisory Board members are required to attend a minimum of eight meetings through the calendar year and participate or volunteer for WIN for KC events such as the annual luncheon, Camp WIN and the Women's Triathlon. 
Expectations of the board:
  • Serve as a team captain during Camp WIN for younger girls
  • Attend WIN for KC events
  • Help recruit other team captains for Camp WIN
Category Youth Development, General/Other Youth Leadership
Population Served K-12 (5-19 years), Females,
Short-Term Success We don’t have any guidelines to measure short term progress with the girls. This is a program that many are a part of for all four years of high school. They meet once a month for different workshops and community service.
Long-Term Success
Studies show that high school girls who play sports are 92% less likely to be involved with drugs, they are less likely to have an unwanted pregnancy, more likely to get better grades in school and have higher levels of self-esteem and lower levels of depression.  
WIN focuses on educating our high school girls the importance of staying active and having a healthy lifestyle at the same time providing them an avenue to establish and utilize leadership skills. 
We have found our Youth Advisory Board members are leaders in their classes, role models for our younger girls and continue on in college either in sports or leadership roles.
Program Success Monitored By Monitored by WIN for KC Staff.
Examples of Program Success 100 percent of the 2015-2016 Youth Advisory Board Seniors graduated from high school and moved onto a four year college.
CEO Comments
Our Camp WIN and Youth Advisory Board are two of our most successful youth programs. These programs focus on the positive things sports can teach girls both while they are playing and in other aspects of their lives. Another important component in both is the female role models. The girls in both programs look up to and admire the high school girls that serve as the mentors and team captains, as well as the adult female role models we expose them to. These relationships are models that are critical as the young girls start to develop templates for their behavior and how they view themselves. On top of all of the important messages and lessons learned (self-esteem, goal-setting, accepting others, personal responsibility, etc) these programs are fun, and ultimately, empowering! We continue to intentionally emphasize the important empowering messages and life skills lessons at Camp WIN and our Youth Board functions.

The triathlon is one of our pillar events for women. It allows us to bring all of our messaging on empowerment and benefits of fitness together. The triathlon itself is amazing, but has also allowed us to offer several training and other opportunities for women to get moving, even if they aren't participating in the event.
Executive Director/CEO
Executive Director Lisa Diven
Term Start Jan 2014
Co-CEO/Executive Director
Term Start 0
Compensation Last Year
Former CEOs
Ms. Tiffany Goddard Aug 2012 - Feb 2013
Mrs. Kathy Nelson Aug 2012 - July 2012
Senior Staff
Title Manager, WIN for KC & Community Impact
Title Associate Manager, WIN for KC & Community Impact
Paid Full-Time Staff 3
Paid Part-Time Staff 0
Volunteers 300
Paid Contractors 0
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Under Development
Management Succession Plan Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy No
We work closely with all girls and women's organizations in Kansas City, including the Girl Scouts, Boys and Girls Clubs, Big Brothers Big Sisters, YWCA of Wyandotte County, YMCA's, Operation Breakthrough, The Central Exchange, Women's Foundation of Greater Kansas City, UMKC Athletics, the FCA, and more.
Affiliate/Chapter of National Organization (i.e. Girl Scouts of the USA, American Red Cross, etc.) - Affiliate/chapter1996
Government Licenses
Is your organization licensed by the government? No
Board Chair
Board Chair Ms. Patti Streeper
Term Jan 2016 to Jan 2018
Email pstree15@gmail.com
Board Members
Ms. Ashley Broockerd Women Leaders in College Sports
Ms. Mary Buschmann USTA Missouri Valley
Ms. Chrissy Carr Burns & McDonnell
Ms. Myra Everette DOE's Kansas City National Security Campus
Ms. Carissa Froome
Ms. Lisa Hansen Lathrop & Gage LLP
Ms. Kimberly Hobbs AEG/Sprint Center
Mr. Michael Holmes CinemaScene Marketing
Ms. Angela Hurt Veracity Consulting, Inc.
Ms. Andrea Kimball Sporting Kansas City
Ms. Elise Kirchhofer CBRE
Ms. Polly Kramer KC Needlepoint
Ms. Babette Macy HOK
Ms. Teresa Martin Lockton Companies, LLC
Ms. Jana Merfen Dickinson Financial Corporation
Ms. Kate O'Neill Rauber KORPR
Ms. Scott Pioli Atlanta Falcons
Ms. Rebecca Sommers Garmin
Ms. Patti Streeper
Ms. Carla Wilson UMKC
Ms. Marcia Youker JE Dunn Construction
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 19
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 1
Female 20
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 58%
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? No
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Number of Full Board Meetings Annually 6
Standing Committees
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
CEO Comments
WIN for KC as a program was started in 1994. The program was volunteer led for 2 years and the first staff was hired in 1997.  In 1999 WIN for KC was governed by a 5 member Executive Committee. We added a Civic Advisory Board in 2000, primarily to help with fundraising. This group was so engaged we decided to merge the 2 groups and did so in 2002, to create the WIN for KC Advisory Board. The WIN for KC Advisory Board is an amazing group of passionate and dedicated women and men. They do not have actual fiduciary responsibilities for the WIN budget (the Sports Commission board does), but the WIN board acts as is if they do. The Board meets bi-monthly and is engaged in all aspects of WIN programming and fundraising. We have been fortunate enough to add several key civic and community members to our board, such as: Anne St. Peter- Founder, Global Prairie; Brenda Tinnen - GM Sprint Center; Robin Sterneck - past Head of Commercial Unit Swiss RE; Julie Quirin - CEO St. Luke's Hospital; Amy McAnarney - Regional Director, H & R Bloch.
WIN has moved beyond a "program" and is now an "organization" and is really a movement.  Every single event and program continues to sell-out.  There is huge demand for our programs and the message of empowerment that we are delivering!
Fiscal Year Start Jan 01, 2017
Fiscal Year End Dec 31, 2017
Projected Revenue $667,100
Projected Expenses $234,269
Foundation Comments
  • FY 2015, 2014, 2013: Financial data for WIN reported using internal financial documents. 
  • WIN for Kansas City is part of the Greater Kansas City Sports Foundation and financial documents for the parent organization are available for review. 
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense$370,154$334,648$313,650
Administration Expense$74,598$63,929$62,884
Fundraising Expense$72,281$70,521$47,073
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.461.431.53
Program Expense/Total Expenses72%71%74%
Fundraising Expense/Contributed Revenue807%1126%149%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$0$0$0
Current Assets$0$0$0
Long-Term Liabilities$0$0$0
Current Liabilities$0$0$0
Total Net Assets$0$0$0
Short-Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities------
Long-Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets------
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years No
Organization Comments Currently, WIN for KC is a DIVISION of the KC Sports Commission and Foundation. WIN for KC operates under the foundation, 501C3 side of the Sports Commission. The WIN budget is separate from the Sports Commission budget. Our WIN funding revenue is broken down into the following 3 categories: Grants, Personal Donations, Events/Sponsorship. We are working hard to increase revenue in the personal donation and grant categories, and want to make sure we are not creating or hosting events just to make money. All of our events are very mission driven and well-run, but are very time consuming, especially for such a small staff.
Organization Name Women's Intersport Network dba WIN for KC
Address 114 W. 11th Street, Suite 300
Kansas City, MO 64105
Primary Phone (816) 474-2961
Contact Email slankford@sportkc.org
CEO/Executive Director Lisa Diven
Board Chair Ms. Patti Streeper
Year of Incorporation 1994