Reach Out and Read Kansas City
3901 Rainbow Blvd
Mail Stop 1051
Kansas City KS 66160
Web and Phone Contact
Telephone (913) 588-2793
Fax 913- 588-8397
Mission Statement

Reach Out and Read gives young children a foundation for success by incorporating books into pediatric care and encouraging families to read aloud together.

CEO/Executive Director Ms. Jenny Horsley
Board Chair Mrs. Cathy McCaddon
Board Chair Company Affiliation Retired
History and Background
Year of Incorporation 1997
Former Names
Volunteer Opportunities
Ways to donate, support, or volunteer
Gifts are accepted through check, phone, or submitting a payment using a credit card at
We love book drives. We collect new and gently-used children's books appropriate for children ages birth through 3rdgrade. A virtual book drive is also available to allow for ease of shopping and purchasing new, developmentally and culturally appropriate children's books say for a company book drive or birthday celebration.
A number of volunteer opportunities are available including volunteer readers in clinic waiting rooms, administrative volunteer support, and small group volunteer opportunities. To schedule a volunteer opportunity please call 913-588-3073.
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement

Reach Out and Read gives young children a foundation for success by incorporating books into pediatric care and encouraging families to read aloud together.

Background Statement

Since 1997, Read Out and Read Kansas City has been providing critical early literacy services to at risk children, ages birth to five, at partnering healthcare clinics throughout the Kansas City metropolitan area. We are the only medically-based, early literacy program in Kansas City improving the quality of life and health for at-risk, young Kansas City children and their families, by making literacy promotion a standard part of pediatric care so that children grow up with access to books, engaged parents, and enter school ready to learn. Our coalition began with just two clinics, located at Children's Mercy Hospitals and Clinics and KU Pediatrics at KU Medical Center, but now today has grown to 50 clinics in greater Kansas City.

In partnership with KU Medical Center and KU Endowment, we have been granted authority to act as a community-based nonprofit utilizing the IRS designation provided to KU Endowment. In return, KU Endowment provides financial support acting as our fiscal agent (Tax ID 48-0547734).
Our vision is that every child will enter kindergarten ready to learn and succeed, ultimately closing the achievement gap for those underserved children in our community. 
Impact Statement

Top accomplishments for the July 1, 2017- June 30, 2018 program year included:

Reach Out and Read Kansas City has distributed over 1,000,000 new books to a children in need over the past 21 years.
Last fiscal year (July 1, 2017-June 30, 2018): 
  1. ROR-KC served 29,326 children and provided more than 76,247 opportunities for medical providers to educate families about the importance of reading with their children.
  2. The Kansas City coalition includes 50 health care partner sites in 6 counties.
  3. The For Love of Books annual benefit breakfast grossed nearly $90,000 to support early literacy in the greater Kansas City metro. Hooked on Books, the annual community-wide book drive collected over 21,000 children’s books with the help and support of 13 area elementary and middle school participants. Books were then redistributed to local schools, nonprofit organizations, and after school programs to provide at-risk children with access to quality books.
  4. In 2017, the 6th Annual Books On Tap networking happy grossed over $9,500 and continues to grow each year.
  5. In 2017, the first Race to Read 5K run/walk, grossed over $4,800 with nearly 100 participants.  
Goals for the coming year include:
  1. In 2019, we plan to develop financial capital to deliver our mission by hosting at least 250 people at the "For the Love of Books" breakfast, and to raise at least $85,000 to support early literacy efforts in our community.
  2. In 2019, we will build bridges to ensure a more engaged community by making more connections with corporations, foundations and individuals.
  3. In 2019, we will expand our communication and brand awareness by hiring a new communications coordinator, write more press releases, and find more marketing opportunities.
Needs Statement
  1. We are seeking new children’s books, appropriate for ages birth to 5 years old. Books may be collected and donated or purchased using the virtual book drive link. We provide approximately 82,000 new, developmentally appropriate books annually for our 50 clinics.
  2. We are always seeking gently used books for children birth to 3rd grade to place in our clinic waiting rooms.  We provide approximately 21,000 gently used books annually. 
  3. Gifts to support the purchase of books, book supplies, and other office related items are in need. Monetary donations can be made online at or mailed directly to our main office, 3901 Rainbow Blvd., MS 1051, Kansas City, KS 66160.   Checks can be made out to Reach Out and Read Kansas City.
  4. What's your Level? Corporations, Foundations, and Individuals are encouraged to become a monthly or annual event sponsorship donor. Please email our director, Jenny Horsley,, for more information.
  5. Volunteers are always needed to read with children in the clinics while kids wait to see their provider. If you are interested in this opportunity, please contact Marianne Sharp at
Service Categories
Education N.E.C.
Alliances & Advocacy
Areas of Service
MO - Jackson County
MO - Platte County
KS - Wyandotte County
KS - Johnson County
MO - Eastern Jackson Co
MO - Jackson County Urban Core
KS - Wyandotte County Urban Core
Geographic Area Served Narrative We provide services to healthcare clinics serving low income children throughout the greater Kansas City metropolitan area in Jackson(MO), Platte(MO), Wyandotte(KS), Leavenworth(KS), Miami(KS), and Johnson(KS) counties. A majority of clinics are located in the city's urban core providing easier access to preventative healthcare.
CEO/Executive Director/Board Chair Statement

The Reach Out and Read model is the best approach to address the challenge because it is simple: families leave a well child checkup with information about the importance of reading aloud and a free, new book as a tool to implement the advice; inexpensive: medical providers in our clinics deliver a new book, advice to parents and other program services for $5/child/visit; and effective: we deploy trusted pediatric providers to deliver information to parents and books to children which results in engaged parents who are more likely to read aloud to their children. By kindergarten, children going through the Reach Out and Read program are typically three-to-six-months developmentally ahead of children who have not gone through the program.

We remove barriers for low-income families by providing access to books, encouraging parents to read to their children daily, and educating parents on the importance of early language and brain development using books, conversations, and reading. Because we know our efforts work, we want to make our program, books, and message available to as many Kansas City families as possible.

Description In partnership with trained medical providers and low income healthcare clinics, Reach Out and Read Kansas City provides a free, new, developmentally and culturally appropriate book to each child at routinely scheduled well-child visits from birth - 5 years of age.  Medical providers provide anticipatory guidance to parents on how book sharing can strengthen cognitive and language development, the foundational skills necessary to become a successful reader.  The providers also provide a "prescription to read" at each well-child visit.  To ensure that each child and family's diverse background and cultural needs are met, books are available in 27 languages and the child is offered a choice of two books at each visit to select and take home.  The books are screened, pre-selected, and earmarked to meet a child's developmental and age appropriate needs at various milestones ultimately enhancing their overall growth and development.
Program Budget $230,035.00
Category Education, General/Other Early Childhood Education
Population Served Infants to Preschool (under age 5), Families
Program is linked to organization's mssion Yes
Short-Term Success
Outcome # 1: Parents will have a better understanding and knowledge of the importance of reading to their children.
Output: 90% of parents will report receiving literacy advice and appropriate expectations from pediatric providers during well-child visits.
Output: 75% of medical champions will receive annual training and in service on new early intervention research, quality improvement activities, and community resources available for parents and families.

Outcome #2: Parents will read to their children more often, increasing their child's cognitive and language development skills.
Output: Volunteers will engage with 50% of the families in waiting rooms and model appropriate dialogic reading techniques for reading aloud with children.
Output: 85% of parents will report reading or sharing books with their child at 2 or more times per week after receiving a "prescription to read" from their medical provider.

Outcome #3: Children will have access to books and develop a home library of books and an increased interest in reading.
Output: 80,000 new books distributed at well-child visits throughout the year allowing children to build their home library and access to books.
Output: 21,000 gently used books will be distributed to children and families through clinic waiting room libraries.
Output: Family and medical provider reports of increased interest in reading in the home and positive relationship with books.
Long-Term Success

Our ultimate long term outcome of the School Readiness Project is that each child will have age-appropriate, pre-literacy skills and enter kindergarten prepared to succeed. In order to achieve this outcome of kindergarten preparedness, we are conducting our first local research project to determine literacy scores of children going through our program as they compare to their peers. 

Program Success Monitored By

Program success will be measured by monthly and semi-annual reports submitted by the partnering medical providers and health care clinics. Additionally, a parent survey will be completed annually by Reach Out and Read Kansas City to measure impact of book sharing, anticipatory guidance, and prescriptions to read from medical providers.

Examples of Program Success

In Fall 2017, a survey of over 1,300 parents in 33 clinics showed that 66% reported reading to their child 3 or more times per week, 98% of families reported getting a book at their child's well-child visit, and 93% reported receiving literacy advice at that visit. The survey was conducted in a written format and verbally (as needed) in English and Spanish by medical staff. 

 “One of my most special ROR memories involves handing a book to a 6-month-old patient sitting on his mom’s lap. Usually babies at that age start to chew on the book while holding it upside down and backwards, but this little guy took it from me with both hands, held it in the correct position, and opened it all by himself. He proceeded to scan each page from left to right and then actually turned the page on his own! He clearly had been read to many times. He was very serious and business-like in his approach, but as soon as his mom engaged by pointing something out, he broke into a big smile - and of course his mom and I did too!” - Dr. Lisa Riojas, Children’s Mercy West
Description At the child's four year well-child visit, the child receives a kindergarten book bag filled with items to get the child excited about making the transition to school and prepare parents and caregivers for the next steps. The book bag contains a kindergarten readiness book, informational handouts for parents on enrolling a child in school, bookmark, and handout with ideas for parents to practice various kindergarten-ready concepts before child enters school.
Program Budget $70,000.00
Category Health Care, General/Other Early Intervention & Prevention
Population Served Children and Youth (0 - 19 years), Families
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success More parents are reading to children on a regular basis upon the advice of pediatric providers. In 2017, the parent survey reported 87% of families are reading together at least 2 times per week and 66% are reading together 3 or more times per week after receiving a book at the well child check up.  More books are in the home (increased literacy-rich home environments).
Long-Term Success
Children who receive the Kindergarten Book Bag will be prepared to enter kindergarten with the appropriate skills necessary to be successful. We will positively impact 6,000 children annually through the Kindergarten Book Bag Program.  During the preschool years, children served by Reach Out and Read score three to six months ahead of their non-Reach Out and Read peers on vocabulary tests. These early foundational language skills help start children on a path of success when they enter school.
Program Success Monitored By
Annual parent surveys showing reading habits. Annual provider surveys showing adherence to the Reach Out and Read model.
Peer-reviewed research and evidence provided by National Reach Out and Read. 
Examples of Program Success
In fiscal year 2018 (July 1, 2017 - June 30, 2018), health care providers at 50 clinics distributed 82,000 new books in 27 languages to an estimated 29,326 children. This provided 76,246 opportunities to discuss literacy development with parents.  In December 2016, we distributed the 1 millionth book since the program began in 1997. 
Annually Reach Out and Read Kansas City partners with local elementary and middle schools to conduct a community-wide book drive.  Formerly facilitated by the Junior League of Kansas City and the Kansas City Star, Reach Out and Read Kansas City is supporting the collection of thousands of gently-used books and redistributing to local literacy organizations, before and after school youth programs, and urban schools.  The program solicits book donations, in a fun and competitive event during the months of January-March.
Program Budget $10,000.00
Category Education, General/Other Educational Programs
Population Served Children and Youth (0 - 19 years)
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success
Annually, Reach Out and Read Kansas City sets a goal of number of books collected.  For 2017, together with 13 area elementary and middle schools, we collected more than 17,000 books.
Long-Term Success
The Hooked on Books program engages the community by doing a book drive during January and February to collect gently-used books and redistribute them back to children in our community who are growing up without books in the home.  Research indicates that children who have access to books in the home develop a stronger love of reading and  perform better in school.
Program Success Monitored By
Our program typically keeps about half of the books collected during the Hooked on Books book drive, and the remaining books, typically outside of our demographic age range, is shared with 5-7 local programs, including schools, churches, and other non profit agencies, to re-distribute books throughout the community.
Examples of Program Success
In 2017, we were able to use about 8,000 books for the Reach Out and Read program and shared 9,000 books with six local programs.
CEO Comments
Over the past 21 years, we have grown to include 50 medical partner sites in greater Kansas City. Nearly 30,000 children and families are served by the program each year. Over 2,500 volunteers have supported our program, the majority as readers who share books with children in clinic waiting rooms while modeling interactive reading techniques for parents, since 1997. In 2018, 82,000 new and developmentally appropriate books were distributed to children birth to 5 years of age at well child checkups by 260+ doctors and nurses, providing 76,247 opportunities to teach parents emergent reading skills. 
Literacy-rich waiting rooms boast books, reading tables, and bookshelves, instead of TVs, and many have the best trained volunteers in the community sharing books and telling stories.
Children excitedly anticipate books from medical providers. 66% of parents surveyed reported reading with their children in the home at least 3 or more times per week. Hundreds of adult referrals are made to education services each year, and parents have reported returning to school to complete their education after being exposed to our program.  Medical providers are dedicated to the Reach Out and Read model, stressing that giving books to children eases communication with parents about child development.
The Reach Out and Read Model is currently endorsed by the American Academy of Pediatrics and The National Association of Pediatric Nurse Practitioners.
During the preschool years, children served by Reach Out and Read score three to six months ahead of their non-Reach Out and Read peers on language tests. These early foundational language skills help start children on a path of success when they enter school.
Executive Director/CEO
Executive Director Ms. Jenny Horsley
Term Start Mar 2017

Jenny Horsley serves as Executive Director of Reach Out and Read Kansas City. In this role, she oversees the day to day operations of the program, leads all fundraising efforts, and works closely with the Board to ensure the organization continues to grow and execute strategic goals. 

Ms. Horsley earned her B.S. in Human Development and Family Studies from the University of Missouri - Columbia. She holds a Master of Business Administration from Columbia College in Columbia, Missouri.

Ms. Horsley has over 20 years of experience in nonprofit management and program administration, with a primary focus on poverty, children and families, and community collaborations. Work experience includes management positions at both Head Start (Columbia) and Operation Breakthrough (Kansas City) for 5 and 4 years, respectively.

Ms. Horsley has served on several community boards and committees, including Turn the Page's school readiness workgroup, Greater KC Chamber of Commerce and Mid America Regional Council early learning groups, among several others.

Former CEOs
Dr. Jean Harty MDJan 1997 - Sept 2007
Ms. Megan SturgessJuly 2012 - July 2014
Senior Staff
Title Book Coordinator

BA in Special Ed, Boston College, MA in Special Ed Ball State University. Former teacher; active in Kansas City Young Matrons. Volunteers as a Book Club Leader at Operation Breakthrough and  SACS (Singles Available for Community Service).  Active member of Lord of Life Lutheran Church.


Title Medical Director
Sallie Page-Goertz received her Bachelor's of arts from the University of Kansas and her Master's of Nursing from University of Kansas City-Missouri.  She has been a board certified Nurse Practicioner and Lactation Consultant for over 30 years, specializing in pediatric care and breastfeeding.  With over 13 articles published, Sallie is committed to her role for reaching and training new health care professionals and evidence-based research and best practices.  Sallie has served as the Medical Director for the KU Pediatric Clinic at KU Medical Center for over 15 years ensuring that all chilren, birth-5 years of age, have access to books, receive literacy advice, and grow up with opportunities to develop the skills necesary to enter kindergarten ready to succeed. 
Title Communications Coordinator
Paid Full-Time Staff 1
Paid Contractors 0
Volunteers 88
Retention Rate 100%
Staff Diversity (Ethnicity)
Caucasian 4
Staff Diversity (Gender)
Female 4
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Under Development
Organization Policy and Procedures Under Development
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Turn the Page Kansas City; United Way of Greater Kansas City Dolly Parton Imagination Library; MARC; Higher Link; Johnson County Public Library; Junior League of Kansas City; Kansas City Public Library; Kansas University Endowment Association; KC Star; KCPT; KCUMB Lions Club; Literacy Kansas City; Mid Continent Public Library; Parents As Teachers; Park University;Primrose School of Overland Park; St. Teresa's Academy; Talk Read Play Campaign; The Kansas City/Shawnee Mission Pi Beta Phi Alumnae Club; Turn the Page KC; Operation Breakthrough; UMKC; and Wyandotte Country Early Childhood Inter-agency Coordinating Council;and 50 community medical clinics.
Affiliate/Chapter of National Organization (i.e. Girl Scouts of the USA, American Red Cross, etc.) - Affiliate/chapter1997
Social Action AwardMidwest Sociological Society2004
Social Action AwardChurch & Synagogue Library Association, Greater KC Chpt.2003
2013 David M. Rubenstein PrizeLibrary of Congress2013
Government Licenses
Is your organization licensed by the government? No
CEO Comments
We continue to excel in the art of early literacy.  It is our goal, that one day, all of Kansas City's children will have access to books and trusted literacy advice in order to prepare them to enter school ready to succeed.  Each year the program strives to reach more children in need and is so very grateful to the tremendous support we receive from our community, medical providers, volunteers, and families.
Board Chair
Board Chair Mrs. Cathy McCaddon
Company Affiliation Retired
Term July 2016 to June 2019
Board Co-Chair
Board Co-Chair Mrs. Tanya Rodecker-Wendt
Company Affiliation Deacy & Deacy, LLP
Term July 2017 to June 2020
Board Members
Ms. Marshaun ButlerChildren's Mercy South
Mr. Gharib GharibiUMKC
Ms. Kathleen JohansenUniversity of Kansas Health System
Ms. Susanne MahoneyKansas City, KS, School District
Ms Paula Matthews
Ms. Cathy McCaddonCommunity Volunteer
Dr. Lisa RiojasChildren's Mercy Hospital
Ms. Tanya Rodecker-Wendt
Ms. Mary Olive ThompsonKansas City Public Library
Ms. Monica TiffanyMerrigan and Co.
Mr. Truss Tyson
Ms. Elizabeth VasquezOlathe Health Partnership
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 1
Native American/American Indian 0
Other 1 Middle Eastern
Board Demographics - Gender
Male 2
Female 10
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 90%
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 6
Standing Committees
Communications / Promotion / Publicity / Public Relations
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Board Development / Board Orientation
CEO Comments
Our board is a strong, passionate group of professionals, volunteers, literacy experts, and literacy lovers. We will be expanding our reach to include strategically focused experts and professionals. 
Fiscal Year Start July 01, 2018
Fiscal Year End June 30, 2019
Projected Revenue $442,000
Projected Expenses $385,901
Audit Documents
IRS Letter of Exemption
Foundation Comments
  • FYE 6/30/2018, 2017, 2016: Financial data reported using internal financial documents. 
  • Reach Out and Read Kansas City does not complete IRS Form 990 or prepare an audit because it operates as a program under the University of Kansas Endowment Association. 
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201820172016
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$42,337$31,176$41,015
Investment Income, Net of Losses$0$0$0
Membership Dues----$0
Special Events$104,296$95,437$90,361
Revenue In-Kind$102,000$102,000$100,011
Expense Allocation
Fiscal Year201820172016
Program Expense$283,726$300,537$412,044
Administration Expense$18,637$18,637$18,637
Fundraising Expense$0$0$22,993
Payments to Affiliates----$0
Total Revenue/Total Expenses1.301.150.88
Program Expense/Total Expenses94%94%91%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201820172016
Total Assets$0$0$90,414
Current Assets$0$0$90,414
Long-Term Liabilities$0$0$0
Current Liabilities$0$0$0
Total Net Assets$0$0$90,414
Short-Term Solvency
Fiscal Year201820172016
Current Ratio: Current Assets/Current Liabilities------
Long-Term Solvency
Fiscal Year201820172016
Long-Term Liabilities/Total Assets----0%
Top Funding Sources
Fiscal Year201820172016
Top Funding Source & Dollar Amount -- --Hall Family Foundation $25,000
Second Highest Funding Source & Dollar Amount -- --Taylor and Patti Abernathy Trust $25,000
Third Highest Funding Source & Dollar Amount -- --Shumaker Family Foundation $20,000
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years No
Organization Comments Finding grant funding has become more difficult.  As a result, we added a new event in FY17. As this event continues to grow, some financial burden is lifted. In an effort to diversify funding streams, we will be looking for more ways to get the clinics involved financially.
Other Documents
Reach Out and Read Kansas City 2015 Annual Report2017View
Reach Out and Read KC 2016 Year in Review2016View
Reach Out and Read Kansas City 2015 Annual Report2015View
Reach Out and Read Kansas City 2014 Annual Report2014View
Reach Out and Read Kansas City 2013 Annual Report2013View
Reach Out and Read Kansas City Flyer2013View
Reach Out and Read National Case Statement2013View
Reach Out and Read Kansas City Book Drive Information2013View
Organization Name Reach Out and Read Kansas City
Address 3901 Rainbow Blvd
Mail Stop 1051
Kansas City, KS 66160
Primary Phone (913) 588-2793
Contact Email
CEO/Executive Director Ms. Jenny Horsley
Board Chair Mrs. Cathy McCaddon
Board Chair Company Affiliation Retired
Year of Incorporation 1997
Former Names