LevelUp Kids, Inc.
5416 NE Antioch Road
Kansas City MO 64119
Web and Phone Contact
Telephone (816) 4139009
Fax 816- 817-0469
Mission Statement
The mission of LevelUp Kids, Inc. (formerly known as Miles of Smiles) is to provide access to services that empower families and create opportunities for low-income children to succeed in school and life.
CEO/Executive Director Mrs. Christy May
Board Chair Dr. Kerry Roe
Board Chair Company Affiliation English Landing Elementary School
History and Background
Year of Incorporation 2006
Former Names
Northland Health Care Access
Volunteer Opportunities
Do you have Volunteer Opportunities? Yes
Ways to donate, support, or volunteer
LevelUp Kids, Inc. (formerly known as Miles of Smiles, Inc.) accepts donations of cash and check at our office location:  5416 NE Antioch Road; Kansas City, MO 64119.  We also welcome donations online at http://levelupkidsinc.org/donate.  Please contact our office at 816-413-9009 if you'd like to speak to someone about a planned gift.
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement The mission of LevelUp Kids, Inc. (formerly known as Miles of Smiles) is to provide access to services that empower families and create opportunities for low-income children to succeed in school and life.
Background Statement
Miles of Smiles was founded in 2002 in the Northland area of Kansas City, Missouri, in response to Vision North 2000, a study that determined one of the gaps in Northland services was dental care for children. At the time, it was estimated that 15,000 children in Kansas City’s Northland area had no access to dental care. Our services were portable from the beginning, as the need indicated at the time.
Since then, Miles of Smiles has met the unique needs of more than 25,000 low-income children without dental care through portable service. Our dental teams visit schools and community-based sites every year, setting up temporary dental offices in each of our partner locations for up to two weeks at a time to deliver comprehensive safety net dental care to our patients.
Our history and experience provide practice-based evidence that our program works – low-income children have increased access and improved health.
As of September 1, 2019, Miles of Smiles became LevelUp Kids, Inc., and add a second program to our portfolio of services for children - vision care.
Building on our strong collaborative relationships and using our effective dental program as a model for vision care, LevelUp Kids will make it easy for students to access eye care and for schools to fulfill mandated vision screenings. Vision screenings will be provided to all students in our partner schools. For those whose screening data indicate the need for more testing, the student will be able to receive a free comprehensive eye exam and prescription glasses if income guidelines are met. If the child’s family is outside of our income guidelines (200% of Federal Poverty Level), a list of area providers for eye exams and glasses will be sent home with the student.
Impact Statement
2018 accomplishments:
  1. 5,252 patients seen (12% increase from last year)
  2. 68% of returning patients had reduced cavities
  3. 72% of all prescribed treatment plans were completed

Our goals in 2019 include serving at least 5,000 patients with free, accessible dental care and continuing to meet oral health care goals for our patients.
Needs Statement
Top 5 most pressing needs:
  1. New laptop computers for our dental teams
  2. A new autoclave sterilization machine for dental handpieces
  3. Digital x-ray sensors
  4. A new air compressor and vacuum system for our in-office suction system
  5. General operating dollars to pay for staff, supplies, and overhead expenses

Service Categories
Ambulatory & Primary Health Care
Student Services
Community Clinics
Areas of Service
MO - Clay County
MO - Platte County
CEO/Executive Director/Board Chair Statement
2018 saw our first full year in our new, expanded office location. This new office boasts a third dental treatment room, allowing us to see more emergency visits, complete more treatment plans, and be more available to serve our patients as their dental home. Miles of Smiles has two dental teams that are dispatched to schools and other community locations to provide care in a convenient, safe location in addition to our full-time dental team that operates in our fixed office location. As the dental home for our patients, the relationship that Miles of Smiles’ dental staff has with these children, in the school setting and at our office, builds trust and a desire to improve their oral health.
We treat a wide array of patients and families who have no access to dental health care, ranging from children with toothaches and cavities to infections and extractions. Every day, we interact with and educate parents and caregivers on proper oral hygiene and provide oral health care items to those in need. One family of a patient we treated was sharing one toothbrush between father, mother, and child. A more severe example of the impact Miles of Smiles has involved a pre-k student named Clare. She was troubled with a toothache and her x-rays showed advanced decay and infection. Clare required antibiotics and an extensive hospital stay just to rid her body of the infection before Miles of Smiles could begin our treatment plan. At Miles of Smiles, we strive not just to meet immediate dental needs, but also to lay the foundation of a positive, dental care experience that leads to a lifetime of happy smiles and overall health.
Dental care is the most common unmet treatment need in children due largely to lack of insurance or inability to pay. One in three children do not have dental insurance, translating to an estimated 17,000 children in the Northland who are uninsured or underinsured for dental care.

Our portable dental program offers comprehensive dental care to children who live in Clay or Platte Counties. Services are offered free of charge to children who meet the 200% poverty guidelines. We use one cargo van to transport equipment to schools and community-based sites where we set up temporary dental offices for up to two weeks at a time. Our two dental teams, each with one dentist and two dental assistants who are full time employees of Miles of Smiles, visit these sites every day where they provide preventative and restorative dental care. We have a third team which staffs our permanent office location and supplements services at other community-based sites.  Our dental staff members work five days a week, twelve months a year. Miles of Smiles is the dental home to the low income children of the Northland. We are available to our patients not only in community settings, but also at our clinical office on Antioch Road and in our clinic at Synergy’s Youth Resiliency Center.
Program Budget $728,218.00
Category Health Care, General/Other Dental Health Care
Population Served Children and Youth (0 - 19 years), Poor,Economically Disadvantaged,Indigent
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success
The Miles of Smiles program will measure the following outcomes for our patients in the coming year.
  1. The number of unduplicated clients will increase by 5%.
  2. The number of new patients seen will increase by 1%.
  3. The number of insured clients will increase by 1%.
  4. 50% of patients will demonstrate decreased cavities in subsequent visits.
  5. 75% of prescribed treatment plans will be completed in schools, reducing referrals and the number of appointments for which guardians will have to leave work.
Long-Term Success
The vision of LevelUp Kids, Inc.'s Miles of Smiles program is to accomplish the following for the youth served:
  • Improved dental hygiene practices
  • Improved nutritional status
  • Improved overall health
  • Improved self-esteem
  • Increased awareness of the importance of dental health
  • Improved community health status
Program Success Monitored By Outcomes will be measured by our Program Coordinator and Executive Director using patient records, enrollment forms, Medicaid applications, partnership agreements, and financial records. Outcomes are measured on a quarterly basis and results help us to adjust programming efforts, if intended results are not achieved.
Examples of Program Success
2018 Results:
  • Patients seen: 5,252; patient visits: 8,147
  • 68% of returning patients had reduced cavities
  • 72% of prescribed treatment plans were completed
  • 35% of patients are uninsured
  • 65% of patients are enrolled in Medicaid
  • 55% of patients live below federal poverty limits
LevelUp Kids (formerly known as Miles of Smiles) has been delivering dental care to low-income children in Clay and Platte Counties in Missouri (Kansas City area) since 2002. This year we are expanding our organization to add vision care as well. The idea originated through our observation of additional needs among our target population.
Proper dental and vision care are critical to a child’s ability to grow, learn, and succeed in school and life. Yet, through our many years of providing dental services to children from low-income households, we have become acutely aware of the many ancillary needs and barriers faced by these children and their families.
The new vision program will allow LevelUp Kids to address another need of the children and families we serve and expand our organization's capacity to give children a level playing field for life.
Using our effective and established school-based dental program as a model, LevelUp Kids will make it easy for students to access eye care and for schools to fulfill mandated vision screenings. Vision screenings will be provided by a trained vision correction screener to all students in our partner schools visits using state-of-the-art equipment. The Program Coordinator will work with the school nurse to analyze screening results and offer a free comprehensive eye exam by an optometrist for qualifying students.
Comprehensive eye exams will be completed on site for qualifying children by a licensed optometrist employed by LevelUp Kids. A list of vision care providers will be given to families who do not meet our income guidelines.
Upon completion of the eye exam, if glasses are needed, the child will select a set of frames and the glasses will be ordered. An optician (employed by LevelUp Kids) will return to the school within three weeks to fit the glasses. Two pair of glasses will be given to each child, one for school and one for home. If the child needs eyeglass repair between school visits, the student can receive services at the LevelUp Kids permanent office.
Vision screenings will be offered to all ten school districts in Clay and Platte Counties. Missouri recommends all children in kindergarten, first, third, fifth, seventh, ninth, and eleventh grades receive vision screenings.
This program will provide life-changing vision care to children who otherwise would not receive it.
Program Budget $286,605.00
Category Health Care, General/Other School Health Services
Population Served Children and Youth (0 - 19 years)
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success
LevelUp Kids will achieve the following objectives for low-income children living in the Northland area of Kansas City, Missouri in 2020:
  1. A minimum of 15,000 school-age children will be screened in school for vision correctness. An estimated 3,750 (25%) of screened children will demonstrate need for a comprehensive eye exam.

  2. LevelUp Kids will complete comprehensive eye exams for approximately 1,500 (40% of 3,750). This percentage is based on our estimate of children who will qualify for our service with family income levels at or below 200% of Federal Poverty Level.

  3. One hundred percent of the 1,500 children who demonstrate need for eyeglasses (following their comprehensive exam) will receive two pair of eyeglasses at no charge.

  4. 100% of children receiving eyeglasses will receive a follow up within six months of receiving their glasses.

  5. Length of time from screening to completion of comprehensive eye exam will be less than 60 days.

  6. 85% of participants will be satisfied with the program.

  7. 100% of children screened who do not meet our income requirements will be provided with a list of other optometrists.
Long-Term Success

This program will change the trajectory of a child’s life by dramatically increasing their ability to succeed in school. 80% of learning is visual, and eyeglasses boost the learning outcomes equivalent from one-third to one full year of learning.

Program Success Monitored By LevelUp Kids measures outcomes using patient records, enrollment forms, Medicaid applications, partnership agreements, and financial records. Outcomes are measured by our Program Coordinator on a quarterly basis and results help us to adjust programming efforts, if intended results are not achieved. This information is reviewed by staff, collaborative partners, and our Board.
Examples of Program Success This is a new program, beginning in 2020. We look forward to reporting on program success in the near future.
Executive Director/CEO
Executive Director Mrs. Christy May
Term Start Dec 2005
Before coming to LevelUp Kids, Christy May was the practice administrator of a large private neurology practice and simultaneously managed the MidAmerica Neuroscience Research Foundation from (10/96 - 1/2000). From there, she held a position as Director of Community Development at the University of Health Sciences (1/2000 - 1/2002). Since January of 2002, Christy has managed the LevelUp Kids as it evolved from a program with Northland Health Care Access, to its now independent nonprofit status. Christy has a bachelor's degree from the University of Tulsa in Psychology and Organizational Communication and a master's degree from UMKC in Health Care Administration.
Paid Full-Time Staff 12
Paid Contractors 2
Volunteers 75
Retention Rate 66%
Staff Diversity (Ethnicity)
Caucasian 11
Hispanic/Latino 1
Staff Diversity (Gender)
Female 11
Male 1
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Semi-Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
  • Park Hill School District
  • North Kansas City School District
  • Platte R III School District
  • North Platte School District
  • West Platte School District
  • Smithville School District
  • Kearney School District
  • Liberty School District
  • Excelsior Springs School District
  • Missouri City School District
  • Synergy Services
  • Salvation Army
  • Platte County Health Department
  • Clay County Health Department
  • Children's Mercy Hospitals and Clinics
AFP (Association of Fundraising Professionals)2016
Chamber of Commerce2016
Nonprofit Connect of Greater Kansas City2016
United Way Member Agency2016
Certificate of ExcellencePark Hill School District2012
Certificate of ExcellenceKearney School District2012
Business Partner of the YearPark Hill School District2016
Business Partner of the YearPark Hill School District2017
Outstanding Care Provided to North Kansas City School and FamiliesNorth Kansas City School District2017
Charity of ChoiceParkville Area Chamber of Commerce2019
Charity of ChoiceBriarcliff Business Partner Alliance2019
Government Licenses
Is your organization licensed by the government? Yes
Board Chair
Board Chair Dr. Kerry Roe
Company Affiliation English Landing Elementary School
Term Jan 2018 to Dec 2019
Board Members
Mr. Jerry BrantWithers, Brant, Igoe & Mullenix, PC
Ms. Charla BushkofskyErnst & Young
Mrs. Linda CoventonNorth Kansas City Hospital
Mr. TJ DixonHarley Davidson
Dr. Ryan FrancoisDentistry for Children
Mrs. Anita GormanCommunity Volunteer
Ms. Jan KaukSaint Luke's North Hospital
Mr. Tim KelleyArgosy Casino, Hotel & Spa
Mr. John LozanoKansas City, Missouri Police Department
Mr. David MilesBloch Foundation
Dr. Kerry RoeEnglish Landing Elementary
Mrs. Rosemary SalernoCommunity Volunteer
Ms. Donna SumpterCommunity Volunteer
Mr. Bill ZimmerZimmer Realty Company
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 13
Hispanic/Latino 1
Native American/American Indian 0
Board Demographics - Gender
Male 7
Female 7
Unspecified 0
Board Term Lengths 3
Board Term Limits 3
Board Meeting Attendance % 75%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Constituency Includes Client Representation No
Number of Full Board Meetings Annually 4
Standing Committees
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
CEO Comments
Last year, the Miles of Smiles dental program served over 5,200 children – a 28% increase in the last two years. Despite our rapid growth, we are not satisfied with treating only 20% of Northland children who are eligible for services under financial guidelines. We want to continue to grow each year and strive to promote our services to families in need by attending numerous community events including back to school fairs, community health fairs, and municipal events such as festivals and parades. Unfortunately, we find for many families struggling with meeting daily needs, getting to the dentist remains a low priority until their child experiences a dental emergency. Children not receiving regular dental care are at greater risk for serious infections which can lead to diabetes, stroke, and heart disease as an adult. When teeth hurt and don’t look nice, children suffer from low self-esteem, poor nutrition, lack of sleep, and lower school performance. The importance of regular, high quality dental care is essential to a child’s overall health. Miles of Smiles has a business plan that makes access to the dentist as easy as possible. As an educator and administrator in a metro area school district, I am proud to be a part of the mission of Miles of Smiles.
Essentially, Miles of Smiles attacks two interrelated issues in the Northland: the lack of dental care for poor children and the inability of low-to-moderate-income families to obtain dental services at fixed locations. The Miles of Smiles mission is to bring dental services to children in need by creating temporary dental clinics operated by dental professionals inside schools and other agencies where children are during the day, including social service agencies, preschools, shelters, and even apartment complexes. I am pleased to advise that in 17 years of service to the community, Miles of Smiles is welcomed and admitted to over 40 schools and 10 agencies in both Clay and Platte Counties.
Fiscal Year Start Jan 01, 2019
Fiscal Year End Dec 31, 2019
Projected Revenue $1,441,250
Projected Expenses $1,386,160
Foundation Comments
  • FY 2018, 2017, 2016: Financial data reported using IRS Form 990.   
  • Foundation/corporate revenue line item may include contributions from individuals.
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201820172016
Foundation and
Corporation Contributions
Government Contributions$15,000$15,000$15,000
Individual Contributions------
Investment Income, Net of Losses$12,716$10,582$3,181
Membership Dues------
Special Events$56,322$48,869--
Revenue In-Kind------
Expense Allocation
Fiscal Year201820172016
Program Expense$1,142,297$1,126,705$893,097
Administration Expense$55,121$56,399$69,146
Fundraising Expense$121,163$89,358$130,494
Payments to Affiliates------
Total Revenue/Total Expenses1.010.940.99
Program Expense/Total Expenses87%89%82%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201820172016
Total Assets$1,306,586$1,287,023$1,374,077
Current Assets$1,051,494$684,979$356,087
Long-Term Liabilities$0$0$0
Current Liabilities$22,206$21,654$33,525
Total Net Assets$1,284,380$1,265,369$1,340,552
Short-Term Solvency
Fiscal Year201820172016
Current Ratio: Current Assets/Current Liabilities47.3531.6310.62
Long-Term Solvency
Fiscal Year201820172016
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201820172016
Top Funding Source & Dollar Amount -- --Irven E & NeVada P Linscomb Foundation --
Second Highest Funding Source & Dollar Amount -- --Health Care Foundation of Greater Kansas City --
Third Highest Funding Source & Dollar Amount -- --Argosy Casino Hotel & Spa --
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years No
Organization Comments

Other Documents
Annual Report2018View
Annual Report2017View
Annual Report2016View
Annual Report2015View
Annual Report2014View
Organization Name LevelUp Kids, Inc.
Address 5416 NE Antioch Road
Kansas City, MO 64119
Primary Phone (816) 4139009
CEO/Executive Director Mrs. Christy May
Board Chair Dr. Kerry Roe
Board Chair Company Affiliation English Landing Elementary School
Year of Incorporation 2006
Former Names
Northland Health Care Access