Theatre for Young America
30 West Pershing Rd
Suite 800
Kansas City MO 64108
Web and Phone Contact
Telephone (816) 460-2083
Mission Statement
To nurture the educational and emotional growth of young people through drama; and to nourish the spirits, bodies and minds of young people and associated adults through Theatre/Drama; and to make these rich benefits available to all socio-economic levels and all traditionally underserved populations.
Leadership
CEO/Executive Director Gene Mackey
Board Chair Serena Fox
Board Chair Company Affiliation Heart of America Council of BSA
History and Background
Year of Incorporation 1977
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

 Breakdown
Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Statements
Mission Statement To nurture the educational and emotional growth of young people through drama; and to nourish the spirits, bodies and minds of young people and associated adults through Theatre/Drama; and to make these rich benefits available to all socio-economic levels and all traditionally underserved populations.
Background Statement TYA began as, and continues to be, a professional company with high artistic standards performing for children, a segment of the population often given lip-service but not always actual service of high quality. TYA has been the venue for thousands of children having their first experience of live theatre. The habit of attending and participating in the arts is mostly established in childhood, but not all children are fortunate to have parents who will provide this experience. By serving school groups and youth groups TYA reaches children who might not otherwise acquire the arts habit. These children, growing up, will be the patrons and supporters of many other arts organizations and because they have experienced art of a high quality early on they will be more sophisticated in their appreciation of the arts and will support and encourage a vibrant and progressive arts scene in their community. Theatre for Young America operates year-round with over 200 performances of 7 or 8 plays to an annual audience of over 40,000. TYA's educational  program includes after school enrichment classes, summer workshop programs, outreach in area schools and youth centers, post-performance discussions and study guides. Theatre for Young America contracts with Actors' Equity Association, the national guild for professional actors and is an active participant in the American Alliance of Theatre and Education and ASSITEJ (the international association for theatre for young audiences), the Arts Partners program of Young Audiences, the Arts Council of Metropolitan Kansas City, and TCG (Theatre Communication Group). Theatre for Young America began in 1974 sponsored by Waldo Astoria Dinner Playhouse and performed in its theatre. In 1977 the troupe moved to Overland Park, Kansas, where it performed for 17 years in a converted cinema theatre. The theatre operated in Mission Center Mall from 1994 to 2003. In 2005, TYA began offering theatre performances at the H&R Block City Stage at Union Station Kansas City. TYA is the resident children's theater at Union Station and works closely with the educational programs at Union Station. TYA also offers drama classes and  performances at Wonderscope Children's Museum of Kansas City and at the Goppert Theatre at Avila University.
Impact Statement

In the 2015-16 season Theatre for Young America increased attendance at City Stage by 14%.  This year we were able to bring back The Toughest Kid in the World workshop, which works as a companion to the mainstage and touring show. The TK workshop was available to 4th through 8th grade students with the teaching artists working in small classrooms. The teaching artists were able to play out different scenarios with the students involving bullying and violence that they experience in their lives.  In 2015-16 TYA toured the early education shows Triple Play and Triple Two in the Spring of 2016. The show was geared towards Pre-K and kindergarten students and is often their first experience with live theatre. The program reaches an additional 3,000 students. TYA also toured the mainstage show THE TOUGHEST KID IN THE WORLD to middle schools in the Kansas City, KS area.  

 
Theatre education remains a large part of TYA's focus. Sheryl Bryant Mackey, the Director of Education, has spent decades perfecting her teaching techniques and continues to teach in our theatre workshop programs. The age groups that attend TYA classes are 3.5 all the way to 18 years old. TYA partnered with Avila University and Wonderscope Children's Museum for weekly classes and summer outreach programs. These programs took place from September 2015 and will conclude with a summer workshop in August 2016.
 
 
A major goal for 2016-2017 is to prepare another performance venue within Union Station for a production of a Kansas City premiere of Click, Clack, Moo: Cows That Type. TYA will make use of the Extreme Screen stage to present this musical play, adding lighting, sound and scenic elements to convert the space to a live theatre venue.
 
 
Another goal for the coming year is to broaden the funding base by doubling the number of grant applications submitted.  A third goal is to extend the season of plays further into the summer so as to maintain year-round employment for key staff members. 
Needs Statement
  1. Expanded capacity of administrative staff for fundraising and development. 
  2. Expanded Board of Directors
  3. Funding for summer theatre camps.
  4. Funding for extending the professional season through Summer.
  5. Additional vehicle for touring productions
Service Categories
Performing Arts
Arts Education
Areas of Service
KS
MO - Jackson County
MO - Clay County
MO - Platte County
KS - Wyandotte County
KS - Johnson County
MO - Jackson County Urban Core
CEO/Executive Director/Board Chair Statement Excellent staff who have experience with kids; great policies in place, a very friendly environment. Board has sharp people on it and good participation; inclusiveness is a theme of many of the productions so also important to board efforts. TYA has been in existence for over 40 years so has longevity;  TYA has stressed the educational component of their mission; with a focus on education have managed to pull together funding. Need more PR and Awareness of theatre. Live theatre requires interactive participation; important to reach people to attend; question and answer segment after performances key part of the theatre experience; workshops and classes give kids an outlet for energy plus teaches listening skills; see kids leap from 'play' to lessons learned for their own life; leadership skills very important, often theater kids feel disenfranchised, important to show pride in theatre performance, the older kids involved are very proud of younger kids, encouraging them in the art of theater through recitals and performances.
Programs
Description 7 or 8 live theater productions, over 250 performances, on stage at Theatre for Young America
Program Budget $180,000.00
Category Arts, Culture & Humanities, General/Other Theatrical Performances
Population Served Children and Youth (0 - 19 years), ,
Short-Term Success Each child attending will have an increased sophistication, appreciation and understanding of the art of theater by attending and participating in post-performance seminars with the adult artists. A substantial percentage of the 40,000 attendees will expand the theater experience by reading the literature on which the play is based and will acquire new knowledge about specific curriculum topics. And teachers will acquire new teaching tools for their classroom.
Long-Term Success The youth population of the metropolitan Kansas City area will be culturally, educationally, and emotionally enriched through their experiences with live theater and drama education. These young people will become better students, better citizens of their community and better adults as a result of these deeply meaningful and educationally vivid experiences.
Program Success Monitored By In school workshops provide an opportunity to get feedback from both students and teachers regarding their experience at the theater. Staff evaluations and teacher surveys also provide more detailed information about the degree of success of each program.
Examples of Program Success From The Kansas City Area AEA: "..thank you and Theatre for Young America for your efforts to further the ideals of understanding and harmony in our community. Your commitment to selecting and producing plays of quality and diversity as well as your commitment to employing theatre artists of talent and ability without regard to color or creed have helped to set the standard for other theatrtes in the region to follow." From Kathy St. Clair, St. Clair Communications: "My son is my fifth child and I have been bringing my kids to your productions since the late 80's. I also had two of my childeren in your classes which have fostered a love of theater...Thanks for bring theater alive for Kansas City kids!" From a Kansas Arts Commission evaluation by John Hunter: "This is an exceptionally talented and well directed company...fine attention to details in character development, blocking and stage business."
Description After school drama classes at Wonderscope Children's Museum of Kansas City and at the Goppert Theatre at Avila University.
Category Arts, Culture & Humanities, General/Other Theater Arts Instruction
Population Served Children and Youth (0 - 19 years), , Children Only (5 - 14 years)
Short-Term Success The outcomes for the participants include an opportunity to be involved in the arts as a source of creative expression and personal fulfillment, and to demonstrate the potential of the arts to integrate and enhance all forms of learning, and to recognize the value of the arts to the student’s community. The overall outcomes for the program include: to successfully produce a production of artistic merit for the community and to provide opportunity for young people in the community to gain positive experience in all aspects of theatre. The outcome for the audience members will be the opportunity to view others' creative work and to share the artists' enthusiasm for the art form.
Long-Term Success The youth population of the metropolitan Kansas City area will be culturally, educationally, and emotionally enriched through their experiences with drama education. These young people will become better students, better citizens of their community and better adults as a result of these deeply meaningful and educationally vivid experiences. There will be a measurable increase in young adult audiences for other performing arts organizations in the metropolitan Kansas City area.
Program Success Monitored By Evaluation methods used to measure these outcomes will include pre-tests and post-tests of the workshop student’s knowledge of theatre art, and student assessment worksheets. These will concern both learning in the arts and social and behavioral changes noted in the students. Anecdotal records of the students, evaluations by the students and their parents, and self-assessment by the participants will be included. Evaluation methods used to measure the program as a whole will be attendance figures for the performances, anecdotal feedback from audience members, and assessments of the program with regards to content and class management by both participants and staff. There will be both individual student assessment worksheets and program assessment worksheets to determine a summative evaluation of the project. The basis for these assessments will be the Teaching Artists Rubric, adapted at the Young Audience Professional Development Conference.
Examples of Program Success Central Middle School student, KCMO: "I really liked when the people cam to Central Middle and acted out with students in the classroom ...I learned so much from your acting. I learned that fighting can not solve everything...” Central Middle School student, KCMO: “ I had fun playing a roll (role). It was an honor to play out a play with a couple of actors. Thank you for giving us kids an opportunity to be an actor.” Betsy Wendorff, 5th grade student from Shawnee, KS.: “We get to play someone that we really aren't. We play someone mean, or someone uncoordinated, or someone funny...I hope to keep doing this for the rest of my life.”
Description Workshops at schools & community centers which include Introduction to Drama, Pre-Performance Workshops, Exploring Conflict Resolution through Drama, Civil War Role-playing , Anti-Bullying, & Acting with Instant Costumes
Category Arts, Culture & Humanities, General/Other Theater Arts Instruction
Population Served Children and Youth (0 - 19 years), , Children Only (5 - 14 years)
Short-Term Success The outcomes for the participants include an opportunity to be involved in the arts as a source of creative expression and personal fulfillment, and to demonstrate the potential of the arts to integrate and enhance all forms of learning, and to recognize the value of the arts to the student’s community. The overall outcome for the program is to provide opportunity for young people in the community to gain positive experience in all aspects of theatre and to view others' creative work and to share the artists' enthusiasm for the art form.
Long-Term Success The youth population of the metropolitan Kansas City area will be culturally, educationally, and emotionally enriched through their experiences with drama education. These young people will become better students, better citizens of their community and better adults as a result of these deeply meaningful and educationally vivid experiences. There will be a measurable increase in young adult audiences for other performing arts organizations in the metropolitan Kansas City area.
Program Success Monitored By Evaluation methods used to measure these outcomes will include pre-tests and post-tests of the workshop student’s knowledge of theatre art, and student assessment worksheets. These will concern both learning in the arts and social and behavioral changes noted in the students. Anecdotal records of the students, evaluations by the students and their parents, and self-assessment by the participants will be included. Evaluation methods used to measure the program as a whole will be attendance figures for the performances, anecdotal feedback from audience members, and assessments of the program with regards to content and class management by both participants and staff. There will be both individual student assessment worksheets and program assessment worksheets to determine a summative evaluation of the project. The basis for these assessments will be the Teaching Artists Rubric, adapted at the Young Audience Professional Development Conference.
Examples of Program Success Nikki Helmich, Raytown Middle School teacher : “Great energy from the artists, students really enjoyed the activities! The confidence builders were fabulous and exactly what this age group needs! “ Amber Jenkins, Raytown Middle School teacher: “My students really responded well to the activities. In the end their poem presentations were great, and I was impressed at their level of work. I really enjoyed the variety of vocal and body movement...” Marisa Wall, Raytown South Middle School teacher: “I have begun implementing the Voice, Body, Imagination warm-ups at the beginning of all my classes, including the speech classes. And I'm also ending each class with an affirmation. It has really helped us create a consistent beginning and end to each period. The students seem to enjoy it and so do I. ..I learned so much from both of you...” Bob Drake, Central Middle School. KCMO: Thank you so much for sharing your expertise with our students. You were super!"
Description At the Goppert Theatre at Avila University, a two-week all-day drama camp for 7th through 12th grades, culminating in full-scale public performance.
Program Budget $11,000.00
Category Arts, Culture & Humanities, General/Other Theater Arts Instruction
Population Served Children and Youth (0 - 19 years), ,
Short-Term Success By the end of the 2-week workshop students will demonstrate improvements in self discipline, group cooperation, creative imagination and verbal communication. 
Long-Term Success
  1. General increase in personal confidence, measured by improvement in regular class activities requiring verbal communication.  
  2. Increased comfort and familiarity with a college campus, measured by subsequent college enrollment. 
  3. Hands-on work experience for college interns benefiting future employment.
  4. There will be a measurable increase in young adult audiences for other performing arts organizations in the metropolitan Kansas City area.
Program Success Monitored By Follow-up surveys of teachers in students' high schools.  Evaluation by teaching artists of students' changes over the course of the workshop and from year to year for students repeating the workshop.  Survey of students' parents.
Examples of Program Success

In its second year the Summer Drama Program at Avila University had repeat students and an overall enrollment increase of 75%.  Two students from the first year's workshop enrolled the following year as 1st Year students at Avila University. Enrollment has continued to increase in the 3rd and 4th years of the program, which has gained the wholehearted support of the theatre students and the administration of Avila University. 

Description
One-week workshops, taught by professional teaching artistis, meeting 9am to 5pm at the H&R Block City Stage in Union Station, culminating in a fully staged production
Program Budget $25,000.00
Category Arts, Culture & Humanities, General/Other Theater Arts Instruction
Population Served Children and Youth (0 - 19 years), ,
Short-Term Success By the end of the 1-week workshop students will demonstrate improvements in self discipline, group cooperation, creative imagination and verbal communication.
Long-Term Success The youth population of the metropolitan Kansas City area will be culturally, educationally, and emotionally enriched through their experiences with drama education. These young people will become better students, better citizens of their community and better adults as a result of these deeply meaningful and educationally vivid experiences. There will be a measurable increase in young adult audiences for other performing arts organizations in the metropolitan Kansas City area.
Program Success Monitored By Evaluation by teaching artists of students' changes over the course of the workshop and from year to year for students repeating the workshop. Survey of students' parents.
Examples of Program Success Numerous parents and former students have volunteered information about the educational, social and vocational benefits of their acting class work.  Many students have gone on to successful professional careers in the theatre.  Many more have applied the skills to other career fields.  Betsy Wendorff, a long-time student at TYA praised the program.: “We get to play someone that we really aren't. We play someone mean, or someone uncoordinated, or someone funny...I hope to keep doing this for the rest of my life.”
CEO Comments
Theatre for Young America continues to emphasize programming for early childhood participants, especially focusing on literacy preparation. TYA Director of Education Sheryl Bryant served on the Theatre Curriculum Standards committee for the Kansas Board of Education and is working to implement Common Core concepts into the supplementary Study Guides provided by TYA to teachers.  TYA continues to offer its original touring show for early childhood students, Triple Play and Triple Play Two, to all Kindergarten and 1st grade students in the Kansas City, Missouri, public school district.  TYA also provides drama workshops and classes for students as young as 3.5 years old.  Each year TYA presents a live musical play at Wyandotte High School for over 4,000 primary grade children from Kansas City, Kansas, public schools.   TYA partners with Avila University for its production of  An Evening With Edgar Allen Poe at the Goppert Theatre on campus.  TYA continues its partnership with Wonderscope Children's Museum offering acting classes at the museum after school. TYA also continues to offer selected performances at the museum auditorium.  In partnership with Avila University TYA is participating in a capital campaign to expand the Goppert Theatre to include a "Black Box" theatre for developing and producing new works for young audiences and establish a Theatre for Young Audiences academic program at the university.
Executive Director/CEO
Executive Director Gene Mackey
Term Start Jan 1974
Experience Director, founded Theatre for Young America (first known as the Waldo Astoria Children's Theatre) in 1974. Before coming to Kansas City, he was Artistic Director of the Casa Manana Playhouse in Fort Worth, Texas. With a Master of Arts from the University of Illinois, Gene also attended New York University, the University of Arkansas, Instituto Allende in Mexico, and the American Academy of Dramatic Arts in New York. Gene has written over 40 plays, including BUBBYLONIAN ENCOUNTER, which has been produced in over 20 states, and a book for young people, DEAR ELIZABETH. His play GRUFF! with original music by Molly Jessup was a semi-finalist in the IUPUT National Playwriting Contest.  He is on the adjunct faculty at Avila University, teaching 2 or 3 classes each semester and directing one production in the Theatre Department.
Co-CEO/Executive Director
Term Start
Compensation Last Year
Senior Staff
Title Director of Education
Experience/Biography SHERYL BRYANT Director of Education, is the author of EXPRESSIONS THROUGH DRAMA, a manual of drama lesson plans on conflict resolution, and is one of the authors of the drama/theatre curriculum guide published by the Kansas Department of Education. She has taught drama for 27 years in theatres and public and private schools and colleges. With a Master of Arts in Theatre from the University of Illinois and a Bachelor of Arts degree from the University of Arkansas, she has performed in over 75 plays for TYA in such roles as Charlotte in CHARLOTTE'S WEB, Marifia in ANNE OF GREEN GABLES, as well as performing in theatres in Delaware, Texas, Missouri and Ark.
Title Marketing Consultant
Title Artistic Director
Title Technical Director
Title Resident Stage Manager
Title House Manager
Experience/Biography B.A. in Theatre, currently in M.B.A. program at Avila University.
Staff
Paid Full-Time Staff 6
Paid Part-Time Staff 14
Volunteers 40
Paid Contractors 26
Retention Rate 100%
Formal Evaluations
CEO Formal Evaluation No
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy No
Document Destruction Policy No
Collaborations
Theatre for Young America works with Wonderscope Children's Museum and with Union Station of Kansas City in collaborative programming. We also work with Arts Partners in coordinating arts education programs in schools and with Avila University in offering performances and theatre workshops.  TYA has also worked with The Whole Person, Science City, Science Pioneers and The Kansas City Humane Society.
Affiliations
AffiliationYear
Actor's Equity Association1977
ASSITEJ International (International Assn of Theatre for Children and Young People)1984
Theatre Communications Groups - Constituent Theatre2015
Government Licenses
Is your organization licensed by the government? No
CEO Comments Theatre for Young America has increased its participation in national organizations, Theatre Communications Group and TYA/USA, the American branch of  an international organization of theatres for youth and children (ASSITEJ).  Staff attendance at national conventions is fostering interactions with other theatres across the country, leading to some collaborations and discoveries of new plays, ideas and best practices.  Theatre for Young America is now in its 11th year as the resident children's theater at the H&R Block City Stage in Union Station (where TYA also has its administrative offices). This 200-seat theater with its steeply raked seating and state of the art technical facilities is an excellent venue for TYA's live professional plays and musicals for young audiences. In 2016 TYA is partnering with Union Station and other groups performing in City Stage to seek funding to make improvements to the facility's lighting, sound and stage equipment. The support of Union Station in box office, front-of-house, promotions and technical production has enabled TYA to reduce costs and achieve a higher standard of theater artistry. Fund raising for these improvements is an ongoing challenge.  TYA continues its long association with the Kansas side of the metropolitan area by also giving performances and offering after school drama classes at Wonderscope Children's Museum in Shawnee, Kansas. TYA partners with the Theatre Department of Avila University to co-produce new plays and conduct drama workshops.  TYA also continues its conflict resolution  program for all 6th graders in the Kansas City, Kansas, public schools. TYA continues to provide drama workshops tied to curriculum topics in all the major school districts in the metropolitan area on both sides of the state line.
Board Chair
Board Chair Serena Fox
Company Affiliation Heart of America Council of BSA
Term Jan 2015 to Dec 2018
Email foxden@kc.rr.com
Board Members
NameAffiliation
Ms. Annie Briscoe Board Secretary
Ms. Serena Fox Sprint
Toni Johnson Colorado Technical Institute
Nancy Lowrey Center School District
John Lowrey Community Volunteer
Ms. Bette Marcus North Kansas City School District
Roger Peugeot Roger the Plumber
Ms. Lynisa Robinson Community Volunteer
Mrs. Jacqueline Washington Community Volunteer
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 3
Female 6
Unspecified 0
Governance
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 78%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? No
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 20%
Constituency Includes Client Representation No
Number of Full Board Meetings Annually 6
Standing Committees
Board Development / Board Orientation
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Membership
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
CEO Comments With the expanding partnership with Avila University TYA will need to expand its board and volunteer base.  The opportunity to launch a higher education program centered around theatre for young audiences is both exciting and daunting, requiring a larger staff, board and financial resources.
Financials
Fiscal Year Start Sept 01, 2015
Fiscal Year End Aug 31, 2016
Projected Revenue $245,766
Projected Expenses $245,766
Form 990s
IRS Letter of Exemption
Foundation Comments
  • FYE 8/31/2015, 2014, 2013: Financial data reported using IRS Form 990. 
  • Foundation/corporate revenue line item may include contributions from individuals. 
Detailed Financials
 
Expense Allocation
Fiscal Year201520142013
Program Expense$248,081$211,256$201,562
Administration Expense$16,157$15,018$16,292
Fundraising Expense$5,385$4,423$4,152
Payments to Affiliates----$0
Total Revenue/Total Expenses0.960.991.02
Program Expense/Total Expenses92%92%91%
Fundraising Expense/Contributed Revenue10%15%10%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$8,373$6,358$36,700
Current Assets$8,373$6,358$36,700
Long-Term Liabilities$0$0$0
Current Liabilities$7,422$0$0
Total Net Assets$951$6,358$36,700
Short-Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities1.13----
Long-Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose TYA is partnering with Avila University to raise capital funds to build a "black box" theater space adjacent to the Goppert Theatre.
Goal $8,000,000.00
Dates 2012 to 2017
Amount Raised to Date $4,500,000.00 as of 2016
Capital Campaign Anticipated in Next 5 Years No
Organization Comments Earned income at TYA has remained consistent, but TYA has not yet reached a level of donated income commensurate with its quantity and quality of programming. This need to increase unearned income is the current major financial goal of the organization. The Board of Directors continues to pursue a 2-year plan to increase TYA's administrative staff.  TYA has upgraded its website and online ticketing, class enrollment and donation capabilities on the website.  In addition TYA is focusing on enhancing productive partnerships with Avila University, Union Station, and Wonderscope Children's Museum. TYA has added a new staff position, Director of External Affairs, instituted an annual fundraising event, and enlisted increased involvement of the board in fundraising activities.
Organization Name Theatre for Young America
Address 30 West Pershing Rd
Suite 800
Kansas City, MO 64108
Primary Phone (816) 460-2083
Contact Email tyastage@sbcglobal.net
CEO/Executive Director Gene Mackey
Board Chair Serena Fox
Board Chair Company Affiliation Heart of America Council of BSA
Year of Incorporation 1977