United Way of Greater Kansas City
801 W. 47th St., Suite 500
Kansas City MO 64112
Web and Phone Contact
Telephone (816) 472-4289
Mission Statement
Our mission is to improve lives by mobilizing the caring power of Greater Kansas City.
CEO/Executive Director Mr. Brent Stewart
Board Chair Mr. W. Russell Welsh
Board Chair Company Affiliation Polsinelli
History and Background
Year of Incorporation 1918
Former Names
Northland United Way Services
United Way of Johnson County
Bi-County United Way
Heart of America United Way
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement Our mission is to improve lives by mobilizing the caring power of Greater Kansas City.
Background Statement United Way has been the Kansas City area’s leading charity for nearly 100 years. It was originally founded and is now managed by volunteers whose goal is improving people’s lives and who feel that United Way is the most efficient way to do so. As testament to our effectiveness and efficiency, management and labor have collaborated for many years helping to raise money for United Way in the workplace. They’ve embraced United Way as the best way to mobilize volunteers and support the charitable needs of our community. Over the years, United Way has been known as the United Relief and Local Charities Campaign, Allied Charities Employment Relief Fund, Community Chest and United Community Fund, all of which embraced the community spirit of helping one’s neighbor and making Kansas City a better place to live. In 2007, four Kansas City area United Ways became one, merging to form the United Way of Greater Kansas City.
Impact Statement

United Way of Greater Kansas City fights for the health, education, and financial stability of every person in our community. UWGKC unites donors, volunteers, businesses, nonprofits and community leaders to help change the lives of those in need. We're the hand-raisers and the game changers. We go looking for the tough issues, and with the help of our donors, we go solve them.

Needs Statement
  1. Individual financial contributions of all sizes to assist United Way in its work to advance the common good. 
  2. Companies to participate in the United Way fundraising campaign, including an employee campaign, corporate donation, and support of the Community Liaison program.
  3. Volunteers to assist in the implementation of United Way's Community Impact Agenda as well as the United Way fundraising campaign.
  4. Community partners who share United Way's interest in creating long-lasting changes.
Service Categories
Fund Raising & Fund Distribution
Areas of Service
MO - Clay County
KS - Johnson County
MO - Jackson County
MO - Platte County
MO - Cass County

Through the United Way of Greater Kansas City Quality Matters initiative, donors help advance the child and youth development and Out-of-School time (OST) program quality through strategies that increase training of child and youth workers and teachers. The initiative incorporates evidence-based content into OST settings, and encourage active participation.

Parents of school age children and youth depend upon community-based care and opportunities to make sure their children are supervised and safe. Research concludes that afterschool programs using evidence-based approaches consistently improves children's personal, social and academic skills, higher school attendance, a decrease in risky or self-destructive behaviors, and higher educational aspirations. 

Program Budget $414,758.00
Category Philanthropy, Voluntarism & Grantmaking, General/Other Comprehensive Grantmaking
Population Served Children and Youth (0 - 19 years), ,
Short-Term Success

The value of effective out-of-school time programming is well-documented. When children and youth have a safe, structured environment that involves them in meaningful, engaging activities during non-school hours, they reap multiple benefits.  Their attitudes toward school improve as do their grades, achievement test scores and social behavior. There is less problem behavior and drug use.

Through its Quality Matters initiative, United Way currently assists more than 70 out-of-school time programs elevate their quality through participation in an experimentally-validated, assessment-driven continuous improvement process.   This validated process is designed to improve the quality of after-school services by:

  1. Building managers’ continuous quality improvement skills.
  2. Increasing the quality of instructional practices in after-school programs.
  3. Increasing youths’ engagement with program content and their skill-building opportunities.
Long-Term Success

Research documents that quality out-of-school time opportunities are linked to on-time graduation. High school graduation is minimum requirement for most jobs today. Failure to graduate from high school leads to a host of negative life challenges from greater poverty to shorter life expectancy. One out of every nine youth attending high schools in the six-county Kansas City region doesn't graduate from high school on time. Every additional student who graduates  results in benefits for the whole community.

National projections of the economic benefits of cutting the number of dropouts in half for the single Class of 2008 across Kansas City’s 15-county metropolitan area include:   
  • Annual earnings for these estimated 5,800 students would increase by as much as $34 million, compared to likely earnings without a high school diploma.
  • More than half would likely pursue some type of postsecondary education – increasing their human capital to succeed in today’s workforce.
Program Success Monitored By The number of school age children and youth who gain learning and developmental benefits through active participation in quality Out-of-School time programs.
Examples of Program Success

The Quality Matters initiative funds a continuous quality improvement program for out-of-school time programs. Over the past five years, Quality Matters has been offered at 180 different sites. During the 2015-2016 academic year, 70 school-based and community-based sites actively participated in the program, serving more than 7,000 children throughout our five-county service region. Of our 70 sites, more than 90% of participating staff reported the following improvements occurred as a direct result of the training received through Quality Matters: an increase in the quality of instruction, an increase in the engagement of youth during program sessions, and an increase in the number of skills developed by youth.


When any member of the community dials three simple numbers on their phones or connect via United Way 2-1-1 Online, they will be instantly connected with immediate access to health and human services, as well as volunteer opportunities. United Way 2-1-1 is available 24/7/365, and is free and confidential. Trained, professional Call Specialists work with callers to determine the most appropriate referral(s), utilizing a comprehensive resource database. United Way 2-1-1 provides language translation capacity in 150 languages. The service also provides specialized assistance to veterans and other groups in need of resources.

Program Budget $1,057,528.00
Category Human Services, General/Other Information & Referral
Population Served General/Unspecified, ,
Short-Term Success
United Way 2-1-1 is available 24/7/365, and is free and confidential. Trained, professional Call Specialists work with callers to determine the most appropriate referral(s), utilizing a comprehensive resource database. United Way 2-1-1 has several Spanish speaking staff and provides interpretation capacity in 150 languages. The 2-1-1 contact center also provides a Veteran's Navigator to help Veteran and Military families with specialized needs. Launched in 2006, United Way 2-1-1 handled 168,042 contacts in 2016. That includes 24,970 visits to United Way 2-1-1 online at www.211kc.org, which was launched in 2013.
United Way 2-1-1 attempted to follow up with over 5% of our callers in 2016. In the survey conducted during those calls:
• 97.8% were satisfied with the service they received at 2-1-1
• 98.9% would recommend 2-1-1 to friends and family
• 96.5% received accurate referrals
• 87.3% followed up on the referrals given to them by call specialists
• 34.6% needed additional assistance
Long-Term Success United Way 2-1-1 makes it possible for people in need of information or services to navigate the complex and fragmented human services delivery system.  The ultimate goal is to empower individuals to become their own advocates and foster self-sufficiency.
Program Success Monitored By United Way 2-1-1 utilizes follow-up calls, a variety of quality measurement reports available through the resource database and call management software and a call monitoring system.
Examples of Program Success
An early morning fire left a family of three without shelter and hospitalized.  After the Red Cross provided for immediate needs and two family members were released from treatment, they called United Way 2-1-1 for help with longer-term housing until insurance issues could be resolved.  The Call Specialist referred them to Friendship Inn, which provides low-cost lodging for families of patients at the University of Kansas Medical Center.  She also connected the family to area clothing closets and food pantries.
A female immigrant from the Middle East called seeking health care for herself and teenage daughter. In their country, women do not publicly seek information on health care.  The Call Specialist referred her to income based community clinics in her area and explained how the application process would work.  The daughter also expressed an interest in college, but needed financial assistance.  They were referred to the Educational Opportunity Center which offers help in seeking scholarships and preparing college applications: then advised them on the types of documentation to take.
Description The United Way Veterans Alliance includes more than 100 metro-area organizations committed to sharing information on services that benefit veterans, identifying gaps in services and developing a comprehensive integrated network of response to veteran needs. The top need for veterans and their families is access to information. The Alliance connects veterans with the services they need in education, employment, health and support. The Alliance's work has resulted in the addition of a specific veterans resource section on United Way 2-1-1 Online, the addition of a full-time Veterans Navigator to provide one-one-one help for veterans, and an online calendar of events for veterans. UWGKC donors help ensure that all veterans in our region have a one-stop resource to help them maneuver the complex system of veteran services, and connect with the regions' community-based supports.
Program Budget $500.00
Category Human Services, General/Other Human Services, General/Other
Population Served Veterans, ,
Short-Term Success

In 2016, United Way 2-1-1 received more than 2,500 calls from service members, veterans and their families. The Veteran's Navigator provided advocacy and support to 378 of these contacts. The top needs of these contacts were temporary financial assistance related to housing and/or utilities, Veteran's benefits assistance and legal aid assistance.

Long-Term Success All veterans in the region have a one-stop resource to help them maneuver not only the complex systems of veterans services, but also to connect to the region's community-based supports. 
Program Success Monitored By Number of calls and website visits, number of veterans linked to resources they need, number of programs for veterans shared on the United Way website, number of activities sponsored and shared by all members of the Veterans Alliance.
Examples of Program Success In 2016, United Way 2-1-1 received more than 2,500 calls from service members, veterans and their families. The Veteran's Navigator provided advocacy and support to 378 of these contacts. The Veteran's Navigator is a known resource in the veterans community of Greater Kansas City and continues to make key contacts in the veterans services community to improve the wellbeing of veterans and their families.
Description Promise 1000 connects the region's vulnerable families to crucial supports that optimize the beginning years for children from birth to age 3 -- the first 1,000 days of life. UWGKC donors help support a program that includes 12 home visiting provider agencies. These agencies provide a structured, collaborative home visiting program for at-risk children under age 3 and their parents, focusing on improving maternal and newborn health, reducing the incidents of child maltreatment and intimate partner violence. They also increase school readiness and improve economic self-reliance and safety. Promise 1000 is a collaborative initiative of United Way of Greater Kansas City, Children's Mercy Hospital and the Health Care Foundation of Greater Kansas City.
Program Budget $1,420,201.00
Category Health Care, General/Other Maternal & Infant Care
Population Served Families, ,
Short-Term Success Increased participation by at-risk families and improvement in the health outcomes listed above for both children and parents.
Long-Term Success Promise 1000 is modeled after a successful program in Cincinnati, a collaborative evidence-based home visitation program which has resulted in higher birth weights, lowered infant mortality, progress in social and emotional development, increased breast-feeding, increased parental employment, reduction in welfare use and increase in father's presence in the household. All participating home visitation programs will collect data and implement continuous quality improvement focusing on these and additional factors focusing on child health and well-being, family well-being and stability, school readiness, and children having a medical home.
Program Success Monitored By Coordinated, consistent data collection by participating home visitation agencies, monitored and evaluated by experts at United Way and Children's Mercy Hospital.
Examples of Program Success Gwen first became pregnant at age 17, and she and her husband now have three young daughters age 6, 4 and 3. "I wanted to know the correct way to raise kids," Gwen says. "I didn't want people looking and me and saying 'She's a 17-year-old mom.' I wanted people to say, 'Wow, look at her. She's only 17.'" She enrolled in Promise 1000 after learning about it at her local WIC office. Her home visitation specialist, Jenny, made regular home visits that Gwen says were "invaluable. Jenny raised my self-worthiness and my confidence. That way, I became a better person, a better mom. I told her things I wouldn't even tell my mom. I talked about goals. I wanted someone to help put me in the right direction, and I know that now I am going in the right direction -- and so are my daughters."
Description For families walking the tightrope of financial insecurity, setting goals for achieving income growth and savings can seem like an impossibility. The Financial Opportunity Center model is a proven approach to help transition these families move from spenders to borrowers and on to becoming savers and investors. United Way partnered with Greater Kansas City LISC in 2013 to establish the first Financial Opportunity Center at Rockhurst University, and since then has open three additional centers throughout the metro area.The centers focus on building long-term relationships with their clients. Through individual coaching, education classes, connection to employment training and other opportunities to increase income, the centers work to integrate and bundle services that result in a comprehensive approach that makes sense for that family's unique situation.
Program Budget $671,500.00
Category Employment, General/Other Employment, General/Other
Population Served Families, ,
Short-Term Success Each Financial Opportunity Center is required to serve a minimum of 75 people per year, and in their first year, each of United Way's four current centers exceeded that goal by nearly 50 percent.
Long-Term Success All FOCN sites set performance measure projections and track outcomes for each family served. Family outcome results tracked include established budgets to help planning for the future, placement in jobs, movement into better-paying jobs, increased net income and improved credit scores. The centers offer a version of long-term financial planning that more affluent individuals have typically accessed and tailor it to the needs of low- and moderate-income families.
Program Success Monitored By Outcomes are tracked for each family served, and are measured against the outcomes of the 71 Financial Opportunity Centers located in 30 cities across the U.S. Our region connects to and benefits from the learning across this national network.
Examples of Program Success Ricky Farr had a college degree and a job; unfortunately, he also had a large college debt and was very unhappy with his employer's corporate culture. "My financial situation was just terrible," Ricky says. But when his mother suggested the Financial Opportunity Center, Ricky decided to give it a try. "The process the center uses is amazing. They didn't make me feel my goals were too lofty. Instead of saying 'no,' they said 'how do you want to make this happen?'" They gave Ricky a personality test so he could better align himself with a corporate culture he would like; they helped him improve his resume' and they gave him financial counseling on his college loan debt. He now has a new store manager job with a company where he feels he is thriving, and a plan to pay off his college debt. "What this center did," Ricky says, "is they really gave me direction."
Description The most important word a student can say each day is "here." Prior to Giving Tuesday 2016, Banneker Elementary School had one of the lowest attendance rates in the district. Teachers and administrators had noticed students coming to school in unclean uniforms, or even worse, not coming to school at all. On Giving Tuesday 2016, UWGKC launched Loads of Love, a campaign focused on raising $5,000 in 24 hours to purchase a washer and dryer for Banneker Elementary School. The premise was to incentivize school attendance by discreetly providing students the opportunity to bring their laundry to school to be washed and dried by the end of the day. Select students were sent home with a mesh bag small enough to fit in their backpack, and were allowed to fill the bag with laundry. Students dropped off their bags of laundry in the morning and picked up their laundered belongings at the end of the school day. Through incredible generosity from its donors and a dollar-to-dollar match by Faultless Starch Bon-Ami, UWGKC raised over $10,000 through Loads of Love 2016.
Category Human Services, General/Other Personal Goods & Services
Population Served Families, ,
Short-Term Success Through incredible generosity from its donors and a dollar-to-dollar match by Faultless Starch Bon-Ami, UWGKC raised more than $1,000 through Loads of Love in 2016.
Long-Term Success Teachers and administrators noticed students coming to school in unclean uniforms, or even worse, not coming to school at all. School attendance is incentivize by discreetly providing students the opportunity to bring their laundry to school to be washed and dried by the end of the day.
Program Success Monitored By Donations raised on Giving Tuesday. School reports on use of washer and dryer.
Examples of Program Success A washer and dryer, as well as other needed items, were delivered to Banneker Elementary School.
CEO Comments United Way of Greater Kansas City's Community Impact Agenda is working to advance the common good by creating opportunities for a better life for all in our community. Our goal is to create long-lasting changes by focusing on key needs throughout a person's life: early childhood education, school-age children and teens ready for careers, and adults and families who are financially secure and independent. 
Executive Director/CEO
Executive Director Mr. Brent Stewart
Term Start Apr 2008
Experience Brent Stewart is an innovative leader with an extensive background in nonprofit management, strategic planning, resource development and community partnerships. He has 25 years of United Way experience. Stewart came to Kansas City from Portland, Oregon, where he served as President/CEO of the United Way of Columbia-Willamette. Under his leadership, that United Way increased revenues more than 20% and redesigned its resource investment approach, emphasizing community impact. Stewart previously served as President of the United Ways in Everett, Washington, and Battle Creek, Michigan. In each city he worked with community partners to create strategic plans that helped United Way increase its effectiveness in solving community problems. Stewart’s educational background includes a bachelor’s degree in political science from Howard University, a master’s degree in regional planning from Pennsylvania State University and professional training in business and volunteer management.
Co-CEO/Executive Director
Term Start 0
Compensation Last Year
Former CEOs
Mr. Tom Dugard Aug 2001 - Apr 2007
Mr. Al Sassone July 1994 - Nov 2000
Senior Staff
Title Senior Vice-President - Community Impact
Experience/Biography Alinda Dennis is Senior Vice-President of Community Impact of United Way of Greater Kansas City. She has been with the organization since 1981, starting as the Director of the Metropolitan Child Abuse Network, a United Way Initiative. Prior to United Way, she was Executive Director of the Child Abuse Prevention Association. Alinda has a BSW from the University of Missouri and an MSW from the University of Kansas.
Title Chief Operating Officer
Title Senior VP, Resource Development
Title Senior Vice President, Community Investment
Paid Full-Time Staff 65
Paid Part-Time Staff 15
Volunteers 400
Paid Contractors 1
Retention Rate 85%
Staff Diversity (Ethnicity)
African American/Black 7
Asian American/Pacific Islander 1
Hispanic/Latino 10
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Collaborations and Initiatives currently working on: Choice Neighborhoods Initiative, Success by 6 Resource Centers, Dolly Parton's Imagination Library, My Very Own Library, Promise 1000 Home Visiting Program, Launch College and Career Initiative, Free Tax Preparation Financial Opportunity Centers, and Family Stability Initiative. 
Regional Leadership AwardMid America Regional Council2007
Government Licenses
Is your organization licensed by the government? No
Board Chair
Board Chair Mr. W. Russell Welsh
Company Affiliation Polsinelli
Term Aug 2017 to Aug 2020
Email info@uwgkc.org
Board Co-Chair
Board Co-Chair Julie Quirin
Company Affiliation St. Luke's Health System
Term Aug 2017 to Aug 2020
Board Members
Mr. Craig Anderson UMB Bank
Mr. David Anderson Ernst & Young LLP
Ms. Molly Biwer Hallmark Cards, Inc.
Ms. Sonci Bleckinger Central Bank of the Midwest
Mr. Doug Boessen Garmin
Mr. Robert Bratcher Commerce Bank
Mr. Tony Carreno YRC Worldwide
Mr. Ron Coker Burns & McDonnell
Mr. Doug Cowan Community Services League
Ms. Evelyn Craig reStart, Inc.
Mrs. Stacey Daniels-Young Jackson County COMBAT
Mr. Patrick "Duke" Dujakovich Greater Kansas City AFL-CIO
Mr. Steve Edwards Black & Veatch
Ms. Penny Postoak Ferguson Johnson County Government
Mr. Spencer Fields Willis Towers Watson
Ms. Esther George Federal Reserve Bank of Kansas City
Mr. David Hall Hallmark Cards, Inc.
Mr. Joe Hampton Mo Gas Energy
Ms. Maria Jenks KCP&L
Mr. Ray Kowalik Burns & McDonnell
Mr. Kevin Lockett Kansas Bioscience Authority
Mr. Marshall Lockton Lockton
Ms. Alise Martiny Greater Kansas City Building and Construction Trades Council
Mr. John Murphy Shook, Hardy & Bacon
Mr. Dean Newton Delta Dental
Ms. Megan Fuller Pfannenstiel KCMO Municipal Court
Mr. Todd Pleimann RubinBrown
Ms. Julie Quirin St. Luke's Health System
Ms. Laurie Roberts Parris Communications
Ms. CiCi Rojas The Central Exchange
Mr. Rob Smith Hallmark Cards, Inc.
Mr. Will Souder Sprint
Mr. Brent Stewart United Way of Greater Kansas City
Mr. Rick Vair Summit Bank of Kansas City
Mr. W. Russell Welsh Polsinelli
Board Demographics - Ethnicity
African American/Black 4
Asian American/Pacific Islander 0
Caucasian 29
Hispanic/Latino 1
Native American/American Indian 1
Other 0
Board Demographics - Gender
Male 23
Female 12
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 57%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 6
Standing Committees
Board Governance
Fiscal Year Start May 01, 2017
Fiscal Year End Apr 30, 2018
Projected Revenue $31,000,000
Projected Expenses $30,700,000
Endowment Value $9,069,000
Spending Policy Percentage
Percentage 5
Form 990s
IRS Letter of Exemption
Foundation Comments
  • FYE 4/30/2016, 2015, 2014 (1/1/2014-4/30/2014): Financial data reported using the IRS Form 990. 
  • Foundation/corporate revenue line item may include contributions from individuals.
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$76,990$0$3,725
Individual Contributions--$0$0
Investment Income, Net of Losses$260,596$240,963$69,440
Membership Dues$0$0$0
Special Events$0$0$0
Revenue In-Kind$164,904$777,671$13,082
Expense Allocation
Fiscal Year201620152014
Program Expense$30,428,407$32,244,084$19,684,342
Administration Expense$1,293,715$1,216,347$583,346
Fundraising Expense$3,140,523$3,149,659$1,025,046
Payments to Affiliates--$0$0
Total Revenue/Total Expenses0.970.960.56
Program Expense/Total Expenses87%88%92%
Fundraising Expense/Contributed Revenue9%9%9%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$35,852,037$36,221,334$38,867,945
Current Assets$26,300,952$26,393,392$28,220,238
Long-Term Liabilities$113,569$148,189$180,777
Current Liabilities$22,414,559$22,031,924$23,351,063
Total Net Assets$13,323,909$14,041,221$15,336,105
Short-Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities1.171.201.21
Long-Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountGreater Kansas City Community Foundation $1,649,263Anonymous $1,002,925 --
Second Highest Funding Source & Dollar AmountHallmark Corporate Foundation $761,193Anonymous $827,226 --
Third Highest Funding Source & Dollar AmountSprint Foundation $612,500Anonymous $600,000 --
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years No
Organization Comments

Organization Name United Way of Greater Kansas City
Address 801 W. 47th St., Suite 500
Kansas City, MO 64112
Primary Phone (816) 472-4289
Contact Email info@uwgkc.org
CEO/Executive Director Mr. Brent Stewart
Board Chair Mr. W. Russell Welsh
Board Chair Company Affiliation Polsinelli
Year of Incorporation 1918
Former Names
Northland United Way Services
United Way of Johnson County
Bi-County United Way
Heart of America United Way