Mid America Assistance Coalition
1 West Armour Blvd
Suite 301
Kansas City MO 64111-2087
Web and Phone Contact
Telephone (816) 561-2727 #119
Mission Statement
MAAC's mission is: 'To strengthen the social service community through Information Systems, Training, and Advocacy.'
CEO/Executive Director Mr. John H. Rich
Board Chair Mr. Michael Atchison
Board Chair Company Affiliation Author
History and Background
Year of Incorporation 1985
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement MAAC's mission is: 'To strengthen the social service community through Information Systems, Training, and Advocacy.'
Background Statement

Mid America Assistance Coalition (MAAC) was created on October 1, 1985 when the Emergency Assistance Coalition merged with the Warmth and Light Coalition and formally changed its name to Mid America Assistance Coalition. 

The Emergency Assistance Coalition was founded in October 1979 “to serve as a coordinating center of services, to serve as a referral service for, and to serve as the information and education arm for two hundred assistance agencies in the Jackson, Clay and Platte County areas.”  The Warmth and Light Coalition was established in January 1985 “to solicit, collect and distribute funds, assets, objects, articles and equipment of every kind for assistance to needy or indigent individuals in securing heat and light.”  These two entities merged in October 1985 and at that time the surviving entity, the Emergency Assistance Coalition, changed its name to Mid America Assistance Coalition.

Our founding members recognized the need for a coordinated, streamlined approach to addressing the multiple needs of low-income area residents. As early as 1985 MAAC began to utilize new computer technology to enhance data gathering, storage and reporting.  In 1994 MAAC began its Project Link data program which was renamed MAACLink in 1998.  In 1999 MAAC was asked by the homeless service agencies in the Kansas City area to expand its data collection to meet the federal Homeless Management Information System (HMIS) reporting requirements of agencies receiving U.S. Department of Housing and Urban Development (HUD) funding.  This funding has grown over the years to more than $12 million in the 3 counties (Jackson County, MO; Johnson and Wyandotte Counties, KS) that comprise the 2 Kansas City area Continua of Care (CoC).

In 2011 MAAC implemented its new wholly owned web based HUD complaint HMIS MAACLink data platform in the Kansas City are CoCs, the St. Joseph, MO CoC, and the KS Balance of State CoC.  MAAC provides free training on MAACLink and complete telephone and web based technical support.  In 2017 MAAC lost the HMIS agencies to another software provider, but continues to support over 190 agencies with emergency assistance services in the Kansas City community.

The MAACLink fund management function is used by MAAC to allocate and track a variety of emergency assistance funds where specific criteria must be met to qualify for assistance. MAAC manages over $3,000,000 in special assistance funds annually that are passed through to agencies via the MAACLink data system in 12 states.

MAAC has begun adding new functionality to its data platform for CSBG (Community Services Block Grant), WAP (Weatherization Assistance Program), and is enhancing LIHEAP (Low Income Homes Energy Assistance Program) capability.

MAAC staff are active in local, state and national homeless and low income  population advocacy organizations.

Impact Statement
Among Mid America Assistance Coalition's (MAAC) accomplishments through April 2018 are:
  1. Maintaining the greater Kansas City area community wide data sharing collaboration of over 190 nonprofit Emergency Assistance (EA) provider agencies utilizing the MAACLink data system in the greater Kansas City area.
  2. Increased the number of agencies using and sharing data on the HMIS and EA databases in St. Joseph, MO and the KS Balance of State.  MAACLink is a HUD compliant Homeless Management Information System (HMIS), and is also used for emergency services, disaster relief services, case management, fund management, and data reporting.
  3. Expanded number of agencies with MAACLink access to Entergy utility assistance fund in Mississippi, Louisiana, and Arkansas.
  4. MAAC expanded utility assistance fund management with the KCMO Water Dept. water assistance fund.
  5. Began development of a new user interface (UI) for MAACLink.
Goals for the Current year:
      1. Further enhancement of reporting capability to MAACLink while maintaining HUD HMIS compliance.
      2. Implementing the ACH CTX formatting into MAACLink to allow electronic funds transfers to vendors.
      3. Adding agencies to all of our data environments.
      4. Adding new utility clients to our fund management portfolio. 
      5. Adding new HMIS clients. 
Needs Statement

Our five most pressing needs are: 

  1. Financial support to aid in underwriting the cost of MAACLink to new agencies in the greater Kansas City area; annual agency costs run from $500.00 to $3,000 depending on size of agency and how they utilize MAACLink;  MAAC has not raised MAACLink user fees to agencies since 2009 and would like to avoid doing so.
  2. Financial support to expand the availability of MAACLink to other communities; this is difficult to estimate - a restricted fund of $50,000 to $100,000 would be a significant beginning;
  3. Financial support for MAAC's Strengths Based Case Management Program to train case managers;   MAAC has found creative ways to maintain this important program, but could use additional funding assistance - $10,000;
  4. Financial support for emergency assistance "pass through" funds for low income families to be managed through MAACLink Fund Management.  The top five needs are electric, gas and water utility; rent, and food assistance.  The need is great.
  5. HUD mandates programming changes virtually every year, and in some years multiple changes.  There is no funding available for these required changes.  Last year MAAC supported over $36,000 in unfunded HUD required programming changes at no cost you our client agencies.  We have budgeted $35,000 for HUD changes this year.
Service Categories
Management & Technical Assistance
Alliances & Advocacy
Management & Technical Assistance
Areas of Service
MO - Jackson County
MO - Clay County
MO - Platte County
KS - Wyandotte County
KS - Johnson County
MO - Eastern Jackson Co
MO - Jackson County Urban Core
KS - Wyandotte County Urban Core
MO - Ray County
MAAC has one client agency in Rochelle Park, NJ with multiple sites in one city.  All other geographic areas have multiple client agencies in multiple cities.  Services provided vary: HMIS, Fund Management, Emergency Assistance, Case Management.
CEO/Executive Director/Board Chair Statement

The MAAC Board has elected members with expertise identified as critical to the governance and fiduciary responsibilities appropriate to the oversight of this critical community nonprofit.  The Board Development Committee continues to search and assess opportunities to strengthen the MAAC Board expertise.  Areas of expertise sought in new Board members include marketing, public relations, government, software project development, human resources, legal, and accounting/finance.  The Board is committed to increase the diversity of members. The MAAC Board has representation from across the Kansas City metro area, including Wyandotte and Johnson Counties in Kansas and Clay and Jackson Counties in Missouri. The Board has been very involved in planning for the MAACLink software expansion. MAAC's greatest improvement toward financial stability is in diversifying income sources and identifying a dedicated income stream for each program. MAAC is not overly dependent on any one funding source to remain financially stable. Management and fundraising expenses total less than 15%, in line with average non-profit expenditures. MAAC constantly reviews programs to make sure each is adequately funded and staffed. MAAC staff surveys program participants to ensure that MAAC is addressing the needs of the various social service agency users. MAAC is dedicated to quality performance and best practices in all programs and services. MAAC's Board annually reviews all programs to ensure that services are not redundant and are relevant to our mission.

MAACLink is a HUD compliant Homeless Management Information System (HMIS), web based, accessible from any computer with an internet browser.  In addition to HMIS data, social service agencies utilize our MAACLink software for collecting data on emergency assistance services, client case management, shelter bed management, and utility/emergency assistance fund management.  MAAC encourages community wide data sharing through the use of its MAACLink software.  Agencies may share client and service information to facilitate the provision of services, minimizing service duplication, maximizing limited resources. MAACLink has several levels of security allowing agencies to protect sensitive and restricted client data.  Once a client is in MAACLink, agency staff do not need to reenter all of the basic client information saving time for the client and the agency staff.  MAACLink is a proprietary software owned by MAAC, provided at fees affordable to budget challenged social service agencies.
Program Budget $529,000.00
Category Human Services, General/Other Services for the Homeless
Population Served General/Unspecified, Homeless, Adults
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success
Emergency assistance services to low-income and homeless individuals and families will be delivered more efficiently in communities served by MAAC utilizing MAACLink software. People will receive the basic needs services they require in an efficient and responsible manner.
MAAC will increase its HMIS and Fund Management client base. 
Long-Term Success
  • MAACLink information will be used to identify the underlying issues causing poverty and homelessness. Public policymakers will use this information to support programs to prevent and end homelessness and economic crisis. 
  • Community wide data sharing will be prevalent in all communities. 
  • MAAC's fund management model will result in the creation of many more privately funded/utility funded low income assistance programs. 
Program Success Monitored By The MAACLink User Group meets regularly as a monitoring group regarding MAACLink. MAAC's help desk identifies problems with the system and ways to help agency intake staff more effectively utilize the software. MAAC's CRC (Community Resource Councils) groups for case managers meet regularly to assess MAACLink's ability to monitor program participants' progress toward their goals and program evaluation.  MAAC provides survey opportunities to client agencies twice yearly for feedback on the MAACLink software and MAAC staff support. The MAAC Board of Directors regularly reviews financial statements to insure budget projections are met. 
Examples of Program Success
MAACLink has grown from 6 agencies participating in 1994 to more than 190 agencies in the Kansas City area in 2018.  MAAC has expanded HMIS services in KS to over 90 agencies.  MAAC provides the MAACLink VPN application, a remote private network model, to domestic violence (DV) provider agencies in MO and KS, and NJ.  MAAC added utility fund management in 7 new states to more than 80 agencies with a large gas utility, added approximately another 150 agencies in three states in December 2016 and January 2017 for a large electric utility, will be adding additional agencies in another new state in mid-2018 for four gas and electric utilities, and will be expanding its utility fund management for an electric company in MO to reach further into KS. 
Using MAACLink's fund management capability MAAC currently manages over $3,000,000 of "pass through" funds for utility (electric, gas, and water) and other emergency assistance needs to low income individuals and families in 12 states.  Agencies using MAACLink provide a coordinated system for streamlining assistance to eligible low-income clients reducing duplication of services, maximizing limited assistance resources, and providing accountability for funds distributed. 
MAACLink's fund management module may be used by any agency for any managed fund.  MAACLink fund management is currently used by multiple agencies in the KC metro area, United Way in Orlando, FL and the East Parrish of Baton Rouge, LA.
Program Budget $475,000.00
Category Human Services, General/Other Emergency Assistance
Population Served Poor,Economically Disadvantaged,Indigent, ,
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success Enabling families to stay in their homes by keeping energy sources available to heat/cool homes and power appliances during crises or financial shortfalls. Allow children to stay in school and not have to either miss school or move to a different school because utilities would otherwise be shut off. Reduce the number of uncollected utility bills by providing a liaison between low income customers and utility companies.  Adding new and increasing current MAAC managed utility assistance funds.
Long-Term Success Promote financial independence and prevent potential homelessness by helping low income customers with emergency energy needs. Support seniors on fixed incomes to stay in their homes by meeting high energy costs during peak periods of winter and summer. Reduce number of deaths and injuries resulting from unheated and uncooled homes during extreme temperatures.
Program Success Monitored By MAAC maintains a list of approved social service agencies that serve low income utility customers in the Kansas City metro area and outlying areas of Kansas and Missouri. We receive constant feedback from agencies and their clients about needs and the outcomes of helping customers pay their bills. Agencies enter all assistance provided into the MAACLink data system to track various types of assistance, sources of funding, and reasons for need. Reports are available to analyze data and interpret results.  MAAC monitors United Way's 211 call reports ("Snapshots") for number of call requests for utility assistance services.  Electric, water and gas utility assistance and rent assistance are always among the top five number of calls for assistance.
Examples of Program Success The top five assistance needs requested in the KC metro area were the same this year as last:  electric bill, rent, gas bill, food, water bill.  MAAC received another increase in water utility assistance for 2017 from the KCMO Water Services Department which should help with unmet water assistance needs in Kansas City in the coming year.

MAAC provides training and support for area case managers who work with homeless and low income individuals and families. Training is based on the Strengths Based Case Management (SBCM) model, an effective helping strategy that builds on a person’s successes. In 2017, 10 trainings were provided for 85 individuals from 23 agencies. Regular monthly Community Resource Connection (CRC) meetings are held for Kansas City area case workers and advocates. In the past 12 months, staff facilitated 40 CRC meetings in 4 different counties; the groups have 700 members, many of whom interact via listserv to share information and learn about potential resources for clients. MAAC also sponsors an annual training conference every September. 130 service providers from 38 different agencies attended our 2017 conference.

Program Budget $109,000.00
Category Human Services, General/Other Case Management
Population Served Adults, ,
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success Homeless Individuals and families will achieve one or more goals they establish during their participation in a SBCM Program. Examples of such goals include: finding and securing job training and job readiness training, finding and securing employment, finding and securing a permanent residence, and finding and securing schooling for their children (if applicable).
Long-Term Success Long term success is moving individuals and families out of homelessness and into stable employment and housing.
Program Success Monitored By This program works with multiple agencies in the KC metro area, providing training and support to case managers in the community working with homeless individuals and families. The MAACLink data system is utilized to report on goal completion for homeless families and individuals enrolled in the SBCM Program. Goal Reports are reviewed with case managers on a regular basis and any additional identified needed training is provided. In addition, email reminders are provided to encourage case managers to ensure that goals entered into the system are updated in a timely manner to show progress towards outcomes. 
Examples of Program Success By tracking goal completion rates across the community through reports available in MAACLink, we are able to produce information indicating more than 50% of those enrolled in the SBCM Program achieve identified housing goals and an excess of 50% achieve at least one other identified goal. These outcomes are measured against what is considered a living wage in the metro area, availability of jobs at a living wage, the availability of affordable housing, and the availability of other supportive services necessary to success such as day care, transportation, substance abuse treatment, mental health services, employment support, and training programs.
MAAC staff participate in appropriate nonprofit advocacy organizations such as the Homelessness Task Force (HTF), Committee to Keep Missourians Warm (CKMW), the Low-income Utility Coalition of Kansas (LUCK), the National Energy and Utility Affordability Coalition (NEUAC), the National Human Services Data Consortium (NHSDC), the Governor's Committee to End Homelessness (GCEH), and Missourians to End Poverty (MEP).  
MAAC provides factual information about the state of homeless and low income area populations in Missouri and Kansas and the social service agencies serving these populations.
MAAC's Executive Director is the former President of NEUAC, currently a board member, and participates in the the NEUAC sponsored LIHEAP Action Day in Washington, DC to advocate for expansion of federal funding for this program.   MAAC staff attended the National Association to End Homelessness (NAEH) conference in Washington, DC in July 2017, and the Kansas Statewide Summit on Homelessness.
Program Budget $19,000.00
Category Human Services, General/Other Emergency Assistance
Population Served Poor,Economically Disadvantaged,Indigent, , Homeless
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success MAAC will attend meetings of the Committee to Keep Missourians Warm and the Low-Income Utility Coalition of Kansas and present data regarding utility assistance in the Kansas City metropolitan area. This information will be used to guide public policy decisions in both the Kansas and Missouri legislatures.  MAAC's Executive Director is a board member of the National Energy and Utility Affordability Coalition (NEUAC), a national organization advocating for federal low income population energy assistance, and the formation of private energy assistance funds.
Long-Term Success Data gleaned from MAACLink input by MAACLink agencies working with homeless/low-income populations will be used to impact public policy decisions and allocation of resources in order to support low-income and homeless area citizens.
Program Success Monitored By Legislation to support low-income and homeless citizens is introduced and considered in Missouri and Kansas legislatures. Policies that adversely affect low-income and homeless individuals and families are defeated.  Success in MO would include the state funded energy assistance program, Utilicare, being maintained.  Success at the federal level would mean LIHEAP funding being restored to the full appropriation level of $5.1 billion.
Examples of Program Success
Federal LIHEAP funding has been reduced to $3.7 billion from a high of $5.1 billion.  The  NEUAC organizes a LIHEAP Action Day each year in March or April to advocate for LIHEAP increases with federal legislators in Washington, DC.  This year over 200 people from across the nation met in DC for Action Day advocating for an increase.  Congress increased LIHEAP funding by over $200 million.
CEO Comments

Mid America Assistance Coalition’s challenges are related to Mission, capacity building, and financial sustainability. Our Mission is clear, “to strengthen the social service community through information systems, training, and advocacy.” With regard to financial sustainability, we are fortunate in that we have developed a software product which is a revenue producer for our agency. While our software provides a means of revenue it also is a source of our challenges: 

  1. Maintaining HUD standards for HMIS compliance.
  2. Adding and expanding features to meet client needs.
  3. Ongoing costs of software and related hardware (i.e., servers).
  4. Maintaining low cost pricing to our nonprofit client agencies.
  5. Maintaining free technical support and training to our nonprofit client agencies. 

Other challenges MAAC faces are:

  1. Maintaining/growing a technically capable staff.
  2. Securing appropriate/adequate office space to support expanding staff/business.
  3. Developing and implementing a sustainable business expansion plan.
  4. Growing/maintaining an adequate operating cash reserve.
  5. Sustaining advocacy in local, state, and national venues. 

Though MAAC has its challenges we are addressing our challenges by focusing on our many opportunities. Our MAACLink software is the main source of our revenue, supplemented by some federal contract funding, and some private foundation funding. MAAC has developed a business plan that is based on our software and its many features, allowing MAAC to develop a broader base of clients. Our main sources of revenue through our MAACLink software currently come from HMIS and fund management. Our plan is to expand our MAACLink revenue by: 

  1. Expanding HMIS in other geographic areas.
  2. Adding new fund management clients in other geographic areas.
  3. Adding electronic transfer capability for our fund management module.
  4. Expanding the use of our new products, such as, MAACLink VPN for agencies providing domestic violence services, and MAAC DATALink enabling MAAC to combine data from multiple data platforms.
  5. Continue to add new features/functionality to our MAACLink platform, such as, EFSP, LIHEAP, WAP,  and CSBG.
  6. Continue to promote community wide data sharing among nonprofit emergency assistance provider agencies.
  7. Continue to offer free technical support and training to MAAC’s nonprofit clients.
  8. Continue to advocate on behalf of low income and homeless populations.

Our ultimate goal is to become self sustainable on fees for services provided. We are currently at about 80% of this goal.

Executive Director/CEO
Executive Director Mr. John H. Rich
Term Start Oct 2006
Compensation $75,001 - $100,000

John Rich has been Executive Director of Mid America Assistance Coalition since October 2006. 

John has a Bachelor of Science degree in Aeronautical Engineering and an MBA in Management/Finance.  Prior to his nonprofit career John worked in the for-profit sector in a variety of engineering and senior management positions.

John has over 24 years of experience in the nonprofit sector with community based agencies involved with low income and under served populations.  His experience includes six years in community based health clinics in Missouri, Kansas and Illinois including two and one-half years as an agency Executive Director in Illinois.  Before coming to MAAC, John was Director of Operations for LINC, a local community social services agency in the greater Kansas City area involved in welfare to work, before and after school child care, child care provider training, health issues, and other youth, senior and family initiatives. 

John is a former Co-Chairperson of the Committee to Keep Missourians Warm (CKMW) and the Low Income Utility Coalition of Kansas (LUCK).  Both of these committees represent statewide efforts to support utility assistance and weatherization for qualifying families.  John is also a current board member and former President of the National Energy and Utility Affordability Coalition (NEUAC), a national coalition advocating utility assistance and weatherization funding, and best use energy solutions for low income populations.  John is a former Board member and past president of the Missouri Family Health Council, supporting health services for low income women through community health clinics throughout Missouri.  John is also a board member of the Greater Kansas City Community Foundation's Homelessness Task Force.

Co-CEO/Executive Director
Term Start 0
Compensation Last Year
Former CEOs
Jan Marcason May 1993 - Oct 2006
Kay Wallick Jan 1990 - May 1993
Senior Staff
Title Finance/Operations Manager
Experience/Biography Over 30 years of experience as accountant and financial manager for business, government, hospitals, and other not for profit organizations. Accounting degree from Kansas State University.
Title Senior Systems Administrator
Experience/Biography Stephanie joined the MAACLink team in July 2005. She has extensive computer science education and practical experience in programming, design, and structure in several computer languages. She has a Bachelor of Science degree in Computer Science from Rockhurst University. Her past employers include IBM and the Sprint Corporation. Her skills in software design and maintenance of programs include experience in developing and implementing software applications; developing unit test plans, expected results and test data; performing software tests and verifying results; preparing and maintaining documentation; preparing walkithrough documentation and participating in walkthroughs; providing production support for assigned systems; and providing assistance to other software developers in day to day activities. Stephanie works very closely with the developers of the MAACLink software to suggest user-based enhancements, monitor performance, and develop customizations that make the system more user-friendly for the MAACLink agencies.
Title Director of Programs
Experience/Biography Shelly Hartman Stroessner, MSW, MAAC’s Director of Program is the supervisor for the MAAC Tech Team and assists the Executive Director with day to day responsbilities.  She also directs the Strengths Based Case Management Program. Her education includes a Master’s in Social Work from the University of Kansas – School of Social Work. Shelly’s career demonstrates a clear commitment to making a difference in the lives of families and children living in crisis in the Kansas City area. Prior to joining MAAC in 2006, she worked in the social services field as Victim Assistance Coordinator for the Johnson County, Kansas District Attorney’s Office, Program Coordinator for Cross-Lines in Wyandotte County, Kansas, and Project Manager at City Union Mission Homeless Shelter in Jackson County, Missouri. Through her work, Shelly has supervised up to 10 staff members and ensured that best practices were utilized in victim services as well as with individuals and families in poverty and experiencing homelessness. Shelly was responsible for the management of program budgets and for securing additional grant funding for new projects. She has provided training for a variety of audiences including law enforcement, service providers, and volunteers working with victims, survivors, and the low-income and homeless populations. However, Shelly does more than just doing things as they have always been done. She is innovative in her approach to working with various populations, always willing to modify programs as needed to best serve the client. For example, she organized the first annual art show for Crime Victims’ Rights Week in Johnson County, Kansas as a way to honor victims and survivors and also as a way to raise awareness and involve the community.  She brings an understanding of the population she strives to serve along with a hand’s-on knowledge of what case managers face and marries the two together through her trainings and true compassion for people.
Paid Full-Time Staff 8
Paid Part-Time Staff 0
Volunteers 0
Paid Contractors 0
Retention Rate 100%
Staff Diversity (Ethnicity)
Caucasian 7
Hispanic/Latino 1
Staff Diversity (Gender)
Female 6
Male 2
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
MAAC participates in the Community Wide Information Network (CWIN); Continua of Care for Jackson County and Buchanan County, MO; Wyandotte County and Johnson County, KS; the Kansas Balance of State Continuum; Committee to Keep Missourians Warm; Low Income Utility Coalition of Kansas; National Energy and Utility Affordability Coalition; Governor's Committee to End Homelessness, the Kansas City Homelessness Task Force, Missourians to End Poverty, the Greater Kansas City Community Foundation's Homelessness Task Force; and the MAAC Users Group.
United Way Member Agency2006
Warren Award, Community CollaborationHomeless Service Coalition2003
Homelessness Prevention ModelWalter R. McDonald and Associates2004
HUD Homeless Management Information System Consumer GuideU.S. Department of Housing and Urban Development2003
What Works in Partnership Building in HMISU.S. Department of Housing and Urban Development2003
Homeless Information Systems Pioneer AwardU.S. Department of Housing and Urban Development2005
Outstanding HMIS Achievement Award Training Services and DeliveryU. S. Department of Housing and Urban Development2008
Regional Leadership AwardMid America Regional Council (MARC)2010
Government Licenses
Is your organization licensed by the government? No
CEO Comments
The Mid America Assistance Coalition (MAAC) plays a pivotal role in the effective and efficient distribution of basic needs emergency assistance to low income and homeless populations in the greater Kansas City area and other communities served by the MAACLink data system.
In October 2005 the MAACLink data system was upgraded to a web based data system capable of meeting all of the HUD HMIS (Homeless Management Information System) data system requirements for reporting homeless services data.  However, the MAACLink data system goes well beyond this basic HMIS requirement offering homeless service providers and emergency assistance providers fund management, case management, shelter management and extensive reporting functionality in a real time shared environment.
In 2010 MAAC began development and implementation of its new generation of MAACLink software that enhances our capability to serve our client providers more effectively than ever before.  And, further, bringing new functionality to the software that will benefit our agencies and their clients.  Implementation of this initial system began in January 2011 and is now complete.  MAAC has since implemented many upgrades and new features to complement the existing software.  
Board Chair
Board Chair Mr. Michael Atchison
Company Affiliation Author
Term Oct 2016 to Oct 2018
Email matchison@kc.rr.com
Board Members
Mr. Michael Atchison Community Volunteer
Ms. Hilary Becker KCPT
Mr. Terry Collins DST
Dr. Evelyn Hill Avenue of Life
Mr. Jim Kasper Turning Point Home Solutions, Inc.
Ms. Maria Lopez KCP&L
Ms. Arlene Mathews Care Dynamics, Inc.
Ms. Chiquita Miller K-State Research and Extension
Mr. Buck Sommerkamp BlueScope Buildings, North America
Ms. Patty Sullivan Hallmark Cards, Inc.
Mr. John Swanton UMKC Bloch School Student
Mr. Kevin Sweeney Polsinelli, Shalton, Flanigan, Suelthaus
Mr. Chuck Tickles KCP&L
Mr. Keith Washburn Washburn & Associates
Board Demographics - Ethnicity
African American/Black 3
Asian American/Pacific Islander 0
Caucasian 10
Hispanic/Latino 1
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 8
Female 6
Unspecified 0
Board Term Lengths 3
Board Meeting Attendance % 87%
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 6
Standing Committees
Board Development / Board Orientation
Community Outreach / Community Relations
CEO Comments
With the implementation of our new MAACLink data platform, MAAC's wholly owned and proprietary software, new business opportunities present themselves to MAAC.  The MAAC board met in April 2011, shortly after our new software implementation, for strategic planning for the agency.  This meeting assessed our new direction, needs, and opportunities.  An Ad Hoc committee was established, the Business Development Committee, to draft a strategic business plan for expansion of MAACLink services in our current markets and to assess the potential of adding new markets.  The committee has completed development of a tactical business development plan.  Implementation of the action plan continues.  
Two new products were developed, MAACLink VPN specifically for use by domestic violence shelters and MAAC DATALink used for aggregating data from multiple data platforms to produce region and/or state wide reports.  MAAC has implemented several agencies on the new MAACLink VPN software, and has completed a pilot project with DATALink.  MAAC also completed a new project whereby we can collect data through a client's website and populate the data in our MAACLink software.  The initial project was completed with Sertoma for their nationwide hearing aid exchange program.
In our fund management application MAAC has maintained its major client for utility assistance expanding MAACLink software use in 7 states, added a new utility client in 3 states, and will be expanding an existing client in an additional state. 
MAAC has added new functionality for CSBG (Community Services Block Grant), WAP (Weatherization Assistance Program), and EFSP (Emergency Food and Shelter Program) data collection and reporting.  We have maintained HUD HMIS compliance through multiple HUD required programming changes.
The MAAC Board of Directors hold planning meetings annually to assess our accomplishments against our tactical business plan and to adjust our strategic direction if necessary. 
Fiscal Year Start July 01, 2017
Fiscal Year End June 30, 2018
Projected Revenue $817,367
Projected Expenses $874,046
Audit Documents
IRS Letter of Exemption
Foundation Comments
  • FYE 6/30/2016, 2015, 2014: Financial data reported using the IRS Form 990.
  • Foundations/corporate revenue line item may include contributions from individuals.
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$90,308$77,275$93,863
Individual Contributions------
Investment Income, Net of Losses$75$161$172
Membership Dues$0$0$0
Special Events$0$0$0
Revenue In-Kind$0$0$0
Expense Allocation
Fiscal Year201620152014
Program Expense$1,086,126$1,123,750$1,315,830
Administration Expense$106,449$98,941$103,434
Fundraising Expense$19,886$18,328$18,729
Payments to Affiliates------
Total Revenue/Total Expenses0.830.980.89
Program Expense/Total Expenses90%91%92%
Fundraising Expense/Contributed Revenue6%3%3%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$1,881,934$1,446,910$1,488,194
Current Assets$1,794,829$1,346,180$1,344,464
Long-Term Liabilities$0$0$0
Current Liabilities$1,216,142$572,830$591,615
Total Net Assets$665,792$874,080$896,579
Short-Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities1.482.352.27
Long-Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years No
Organization Comments
MAAC completed the fiscal year ending June 30, 2017 with General Fund total assets of $490,475, $37,906 more than June 30, 2016. The primary reasons for the increase in total assets over 2016 are:
  1. Added property and equipment.
  2. Increase in cash.
Cash at fiscal year ending June 30, 2017 was $347,910, $31,270 more than at fiscal year ending June 30, 2016.  The primary reason for the increase in cash was the increase in program income and decrease in cost of software maintenance/development.
Ongoing challenges and opportunities include:
Our investment in new functionality of our MAACLink software
New product development
  1. Investment in new functionality in our MAACLink software.
  2. Cost of new business development. 
We expect to maintain and improve our cash position in the future by: 
  1. Retention of the State of Kansas Balance of State continuum of care for homeless services. 
  2. Expansion of the number of client agencies in our largest community of MAACLink users, the greater Kansas City community.
  3. Retention of all of our other client communities.
  4. Expansion of fund management clients.
  5. Strict control of expenses.
In addition, MAAC continues to enjoy the support of several government and foundation grants.
Organization Name Mid America Assistance Coalition
Address 1 West Armour Blvd
Suite 301
Kansas City, MO 641112087
Primary Phone (816) 561-2727#119
Contact Email maacexec@maaclink.org
CEO/Executive Director Mr. John H. Rich
Board Chair Mr. Michael Atchison
Board Chair Company Affiliation Author
Year of Incorporation 1985