Northland Assistance Center
2018 Gentry Street
North Kansas City MO 64116
Mission Statement
The mission of Northland Assistance Center is to provide compassionate emergency assistance to children, families, and individuals in Clay and Platte counties.  We provide a number of services including utility, rent, food, transportation, prescription, medical, school supplies, and other services.
CEO/Executive Director Ms. Rita D. Pearce
Board Chair Ms. Freddie Nichols
Board Chair Company Affiliation Community Volunteer
History and Background
Year of Incorporation 1980
Former Names
North Kansas City Resource Center
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement The mission of Northland Assistance Center is to provide compassionate emergency assistance to children, families, and individuals in Clay and Platte counties.  We provide a number of services including utility, rent, food, transportation, prescription, medical, school supplies, and other services.
Background Statement Northland Assistance Center (NAC) was organized in 1980 as the North Kansas City Resource Center when members from  four North Kansas City churches recognized the need to coordinate their emergency assistance programs. The programs were designed to deliver services to transient individuals and those living in the Northland. Today, referrals are made from other social service organizations, as well as 428 churches of varing denominations throughout Clay and Platte counties. Persons seek NAC services for case management and emergency assistance for food, utility bills, prescriptions, rent, emergency lodging, gas cards, and other services as needed (eg. furniture, backpacks, sleeping bags, etc.). 
Impact Statement
Accomplishments:  Served 2282 households with $277,272.46 in services; included at no cost to agency $98,523.20 medical, prescription, durable medical goods, dental, and glasses,$45,501.55 water services at no cost to agency and $79,277.00 food pantry at an agency cost of $2,482.67.
Goals:  Identify new funding resources, continue to cultivate in-kind gifts, add members to our board.  
Needs Statement
The top needs of the Northland Assistance Center include:
  • monetary donations to help us provide more financial assistance to our clients
  • food, hygiene.and household goods
  • volunteers in the community to serve on our board 
Service Categories
Emergency Assistance (Food, Clothing, Cash)
Alliances & Advocacy
Food Banks, Food Pantries
Areas of Service
MO - Clay County
MO - Platte County
CEO/Executive Director/Board Chair Statement The Board of Directors of Northland Assistance Center are truly representative of the Northland Community. Board members are appointed from faith-based partners and the community at large. We are actively seeking to involve younger people in NAC's work and to consider possible board service. Our small staff, consisting of only an Executive Director and one Assistant, is amazingly effective. Our operation is well-run and has become more efficient than at any time in our existence. We continue to seek partners in the faith, business, and community at large to help us to meet the growing demands for our services.  I continue to encourage each member of  the board to recruit one new community partner to join in our efforts to help families in need in the Northland. 
Description The Northland Assistance Center (NAC) provides homeless and low-income families needing a hand up with a combination of food, financial aid, crisis intervention, case management, and/or referral information. NAC works to alleviate the affects of poverty by partnering with individuals and families to identify strengths, educate, and provide resources addressing their needs in an effort to encourage self-sufficiency.
Category Human Services, General/Other Emergency Assistance
Population Served Poor,Economically Disadvantaged,Indigent, ,
Short-Term Success NAC defines short-term success for our program by meeting the immediate need (e.g. food, bill assistance, community resources) of the client requesting assistance.
Long-Term Success Our program achieves long-term success when individuals and families in need can maintain nutritional needs, remain in their homes, find employment, reduce their debt, and continue to live as self-sufficiently as possible.
Program Success Monitored By NAC’s Director compiles monthly reports tabulating client services provided and grant reports describing our success in achieving yearly outcome measures. Through these means, NAC celebrates areas of success and identifies areas to improve.
Examples of Program Success The number of people served by Northland Assistance Center has increased by the thousands since our founding. Families are receiving food, financial aid, and crisis intervention when they most need it.
Description Clients may receive food assistance once each month.  Homeless clients receive food once a week.  Currently we have over 25 homeless individuals receiving food assistance on a weekly basis.
Category Human Services, General/Other Emergency Assistance
Population Served Poor,Economically Disadvantaged,Indigent, Adults,
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success Clients receive food, fresh produce and meat . We also provide personal care items and household goods to pantry clients.
Long-Term Success We continue to struggle to meet the need of all adults, children and seniors.  Our goal is to provide access to food, personal care items, and household goods to all clients seeking our assistance..
Program Success Monitored By MAAC database is updated with client information and a client count is tracked.
Examples of Program Success Thanks to food donations in access of $48,000.00 per year we are able to provide food assistance for all qualified clients. 
CEO Comments
The Northland Assistance Center has been serving the Northland community for 38 years.  I have this organization for 12 years and have been overwhelmed by the generosity Northland faith and community based partners. Nine years ago our agency began to see the need to partner with others to keep our pantry shelves full.  Harvesters was unable to meet that need so we established a number of  annual food drives.  Last year we received over $58,255,000 in food donations and spent less than $2,500.00 on food with Harvesters. Seven years ago our agency partnered with the Kansas City's Medicine Cabinet (KCMC) in order to provide dental, glasses, prescriptions, and medical goods to our service agency.  In return KCMC remits quarterly administrative fee payments to the agency based on the services provided.  Last year we processed $98,523.00 in these services The past years have seen a change of direction in regard to our foundation donor base. Two foundations that have donated to NAC annually are not funding direct services and some of our faith-base partners are working on capital campaigns for their buildings and structures. The new tax structure may impact the number of individuals donating to our agency.  As the only full-time employee it is my responsibility to find new revenue sources to fill these gaps.  So, this year, as in all the years I've served the organization, I will be seeking business partners and individuals to help us meet the needs of our community.      
Executive Director/CEO
Executive Director Ms. Rita D. Pearce
Term Start July 2006
Compensation $0 - $50,000
In the ten years that Ms. Pearce has been director NAC has seen amazing growth.  She has increased revenues by over 35% and in-kind gifts by over 550%.
Co-CEO/Executive Director
Term Start 0
Compensation Last Year $0 - $50,000
Current Compensation $0 - $50,000
Former CEOs
Ms. Debbie Noll-Childress May 2004 - June 2007
Judy Strain June 2000 - Mar 2004
Paid Full-Time Staff 1
Paid Part-Time Staff 1
Volunteers 2
Paid Contractors 0
Retention Rate 100%
Staff Diversity (Ethnicity)
Caucasian 2
Staff Diversity (Gender)
Female 2
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
The Northland Assistance Center collaborates with other emergency assistance programs in the Northland, business and faith based communities and organizations, United Way and MAAC Cluster meetings to address the needs of the poor in our community. Currently we partner with Kansas City's Medicine Cabinet to provide dental, hearing aids, prescriptions, durable medical, and other services.  We collaborate with the Food Donation Center allowing us to partner with 2 Pizza Huts, Papa Johns, Chipolte's, Starbuck's, and Panera's providing over $750.00 in food donations each week.  We partner with our faith-based communities to provide school supplies and Thanksgiving and Christmas baskets,  
Proclamation of the MayorCity of Gladstone2003
Proclamation City of North Kansas City2003
Certificate of RecognitionClay County Health Department2009
Certificate of RecognitionClay County Health Department2014
Certficate of RecognitionClay County Health Department2015
Certificate of RecognitionClay County Health Department2016
Certificate of RecognitionClay County Health Department2017
Government Licenses
Is your organization licensed by the government? No
CEO Comments
As the Executive Director of this organization I have seen amazing growth.  We have partnered with many businesses, churches, and individuals in the community.  This has helped us financially and allowed us to provide school back packs, furniture, clothing, and many other  in-kind services not provided by the agency.  Our challenge in future years is the limited pool of foundations serving Clay/Platte.  Two major donors no longer fund direct services.  We continue to seek individual and business partners so we may continue to serve our community.    
Board Chair
Board Chair Ms. Freddie Nichols
Company Affiliation Community Volunteer
Term Jan 2017 to Dec 2019
Board Members
Ms. Shirley Carey Community Volunteer
Mr. Marion Gentry Community Volunteer
Ms. Louise Jones
Mrs. Jana Lane Community Volunteer
Ms. Mary Larison Community Volunteer
Mr. Ed Mutti Self-employed CPA
Mr. Freddie Nichols Community Volunteer
Ms. Rita D. Pearce Northland Assistance Center
Ms. Donna Schnoor First Presbyterian, North Kansas City
Mrs. Jane Wasser Community Volunteer
Ms. Dee Woods community volunteer
Mr. John Zaiger Community Volunteer
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 13
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 3
Female 10
Unspecified 0
Board Term Lengths 2
Board Term Limits 0
Board Meeting Attendance % 85%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Constituency Includes Client Representation No
Number of Full Board Meetings Annually 6
Standing Committees
Communications / Promotion / Publicity / Public Relations
CEO Comments The Executive Director serves as administrator for the Northland Assistance Center, supporting program services and providing professional management of the daily operations of the organization that includes program services, personnel and financial management, fundraising, and community, public relations and planning.  She is assisted by one part-time staff member and two weekly volunteers.  It is important to our agency to keep operating costs low and a challenge to provide services to 2500 households with such a limited staff. 
Fiscal Year Start Jan 01, 2018
Fiscal Year End Dec 31, 2018
Projected Revenue $136,000
Projected Expenses $136,000
Foundation Comments
  • FY 2016, 2015, 2014: Financial data reported using the IRS Form 990.
  • Foundations/corporate revenue line item may include contributions from individuals.
Detailed Financials
Expense Allocation
Fiscal Year201620152014
Program Expense$209,803$155,573$195,551
Administration Expense$38,372$35,446$34,203
Fundraising Expense$0$0$0
Payments to Affiliates------
Total Revenue/Total Expenses1.091.100.91
Program Expense/Total Expenses85%81%85%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$84,729$63,033$44,262
Current Assets$80,713$57,694$37,600
Long-Term Liabilities$1,737$1,215$1,310
Current Liabilities$0$0$0
Total Net Assets$82,992$61,818$42,952
Short-Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities------
Long-Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets2%2%3%
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar Amount --Linscomb Foundation $46,000 --
Second Highest Funding Source & Dollar Amount --Platte Woods United Methodist Church $20,000 --
Third Highest Funding Source & Dollar Amount --Harvest Ball Society $10,000 --
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years No
Organization Comments The Northland Assistance Center continues to pursue new funding sources. statement. In the year 2017 NAC added the support of 1 new board members, 3 community based businesses or organizations, and 10 new individual donors.  In an effort to increase donations from our business community the Executive Director has joined the North Kansas City Business Council.   
Organization Name Northland Assistance Center
Address 2018 Gentry Street
North Kansas City, MO 64116
Primary Phone (816) 421-2243
Contact Email
CEO/Executive Director Ms. Rita D. Pearce
Board Chair Ms. Freddie Nichols
Board Chair Company Affiliation Community Volunteer
Year of Incorporation 1980
Former Names
North Kansas City Resource Center