Mid-Coast Radio Project Inc. dba KKFI 90.1 FM
3901 Main St.
Suite 203
Kansas City MO 64111
KC Marching Cobras dancing with the crowd at Crossroads Music Fest
Web and Phone Contact
Telephone (816) 931-3122
Mission Statement
KKFI is the Kansas City area’s independent, noncommercial community radio station. We seek to stimulate, educate and entertain our audience, to reflect the diversity of the local and world community, and to provide a channel for individuals and groups, issues and music that have been overlooked, suppressed or under-represented by other media.
CEO/Executive Director Position is vacant
Board Chair Ms LaDonna Sanders
Board Chair Company Affiliation Retired
History and Background
Year of Incorporation 1975
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement KKFI is the Kansas City area’s independent, noncommercial community radio station. We seek to stimulate, educate and entertain our audience, to reflect the diversity of the local and world community, and to provide a channel for individuals and groups, issues and music that have been overlooked, suppressed or under-represented by other media.
Background Statement

KKFI is the product of the Mid-Coast Radio Project, a 501(c)(3) non-profit organization formed in 1977. After over a decade of struggle by dedicated volunteers, KKFI was licensed as a non-commercial radio station and began broadcasting in February 1988 with its own tower and 100,000 watts of power to an 80-mile radius listening area around Kansas City.

KKFI is governed by a 14-member volunteer Board of Directors elected by 44 Active Members who must meet a four-hour per month volunteer requirement to remain in good standing. Station policy is created and implemented by the Board of Directors, and six active standing committees (including a Governance Committee) and six active ad hoc committees.
With two paid full-time staff, KKFI always has been and remains primarily a volunteer operation. About 100 volunteers spend close to 9000 hours per year as on-air programmers 24 hours a day. Another 11,000 hours or so are spent by volunteers providing governance of KKFI, daily station management, reception desk staffing, music library management, and support for three pledge drives and multiple fundraising and outreach events.
Our programming is varied in keeping with our mission statement. Public affairs, news, and arts programs make up a third of our programming, 75% of which is locally produced and features local, national, and international topics including social justice, equality, ecology, LGBT, and labor relations issues.

Music programs are 95% locally produced and feature many artists from our community.  The music magazine Paste included KKFI in a list of “10 public radio stations you wish were in your town”, citing our music diversity which includes, Native American, jazz, blues, Latino, hip hop, world, folk, free form, electronic, children’s, and many more. Many of KKFI's volunteer music programmers are also working musicians.

KKFI is very fortunate to have a diverse and eclectic group of volunteers who work tirelessly in support of our mission.

Impact Statement
During the past year KKFI has successfully:
  • Expanded our community outreach and local artist support through events like Collaborations Live! at Folly Theater; expanded our live band auction to twice a year; significantly expanded the Crossroads Music Fest to include a Music Conference and Musicians Health Clinic; and added a Roots Calendar to our list of community calendars.
  • Begun adding community members' podcasts to our selection of online media offerings.
  • Focused on enhancing our on-air program schedule to better serve our community and support our mission, by including the addition of local programs like Cowtown Conversations and Compartiendo en Familia (public affairs) and expanded classical music, classic country, and do-wop.
Goals for 2018 and beyond:
  • Strengthen our online presence to allow for more public engagement including expanding community podcasts and blogs, two week music program archiving, and online community calendars.
  • Improve KKFI's strategic marketing and branding through incorporation of a communications and development team and targeted media and community engagement.
  • Continue to create more community partnerships raising funds through local content sponsorships.
Needs Statement
  •  Secure funds for a potential relocation of the station in early 2019.
  • Secure funds for staffing of key positions of part-time volunteer coordinator and office administrator.
  • Raise funds for replacement and upgrade of production equipment, including for enhanced live on-air performances both in and out of the studio.
  • Redesign our website to enhance functionality, mobile capabilities and community involvement.
  • Attract a listenership sufficiently large to qualify for a Community Service Grant from the Corporation for Public Broadcasting.
Service Categories
Community Coalitions
Alliances & Advocacy
Areas of Service
MO - Jackson County
MO - Clay County
MO - Platte County
KS - Wyandotte County
MO - Eastern Jackson Co
MO - Jackson County Urban Core
KS - Wyandotte County Urban Core
KS - Johnson County
KS - Lawrence
KS - Atchison County
KS - Leavenworth County
MO - Liberty
MO - Buchanan
MO - Ray County
MO - Caldwell
Our 100,000 watt signal broadcasts to an 80 mile radius around Kansas City, MO, reaching a population of over two million people. We also live-stream online at kkfi.org which makes our programming available world-wide.
CEO/Executive Director/Board Chair Statement

Kansas City’s only community radio station is unique in that it operates on a professional level with a very small paid staff and a very passionate volunteer support system. Beginning with the 100 trained volunteer programmers who are not only responsible for keeping this 100,000-watt radio station on the air 24 hours every day, seven days a week, 365 days a year, but for providing lively, listener-interactive local public affairs shows and the most diverse musical programming in the region. 

The Board of Directors at KKFI, representing the Active Members, programmers, and volunteers, oversees the day-to-day operations of the station and faces a myriad of challenges: aging and unreliable transmission equipment; the cost of keeping a volunteer-run station on the air; and the challenge of reaching a younger audience who increasingly turn to music apps and podcasts. With very little corporate or government support, the station must meet its financial challenges with listener support, a modest amount of underwriting and a wide variety of fund-raising events.

KKFI's most notable success is its staying power as an independent listener-supported volunteer-run radio station in an increasingly competitive environment. For almost three decades, KKFI has received positive and rewarding community support in both volunteer opportunities and, more significantly, the financial support that the station receives during three annual on-air pledge drives.

In 2017, KKFI updated our long-term strategic plan to further the mission and continue on as a vital part of the community.  Our continued dedication to the community has allowed us to build impactful partnerships with organizations that we support every day by providing a robust platform to share their stories.
Our Board, Volunteers, and Staff are committed to continuing our evolution as a media outlet of and for the community.
Description Mid Coast Radio Project, dba KKFI 90.1 Community Radio, is a 100,000 watt independent listener-supported community radio station with more than 100 volunteer radio programmers and only two full-time staff members.

Our mission is to broadcast programs that stimulate, educate and entertain our audience, to reflect the diversity of the local and world community, and to provide a channel for individuals and groups, issues and music that have been overlooked, suppressed or under-represented by other media.

KKFI's wide-ranging programming serves as a platform for these underserved communities by offering an outlet for their stories.  We provide over-the-air programming, streaming audio, and podcasts for audiences that are often ignored, including Latino music and public affairs, Native American music and public affairs, daily jazz programming, and locally and internationally produced world music of many kinds.

Unique to KKFI is the region's only consistent programming that deals with issues of special interest to the LGBT community. Every Saturday KKFI broadcasts a five hour block of programming, four hours of which are locally produced. These programs have enjoyed a wonderful reception by the LGBT community, with the steadily growing audience.  This programming has received a Leadership Award from GLAAD, and accounts for much of our award winning programming.
Program Budget $361,182.00
Category Arts, Culture & Humanities, General/Other Broadcasting
Population Served General/Unspecified, ,
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success By providing a variety of programming - including African American, Hispanic, Native American, LGBTQ and other minorities - to stimulate, educate and entertain a significant and diverse portion of our community, KKFI listeners will gain a better understanding of, and appreciation for, diverse cultures as well as a more in-depth understanding of peace and social justice issues. 
Long-Term Success
By increasing our listenership and expanding our platforms for community involvement, we will reach a and inform a broader audience (see short-term goals) and also qualify for a Corporation for Public Broadcasting grant that will ensure station financial and administrative stability and expanded growth opportunities.
Program Success Monitored By
Meeting revenue and expense goals, increasing volunteers, and active members, and enlarging donor base, as well as positive feedback from the community.  We use our CRM to track and improve on these goals on a regular basis.
KKFI's Programming Committee monitors on-air program quality and adjusts programming on a regular basis to fit the needs of the community and KKFI.  Listenership and community engagement are gauged through streaming data, donor data and number of podcast downloads.
Examples of Program Success
Our success has translated into an influx of new volunteers who are passionate about our mission.  We have also grown our Active Member contingent by 10% so far this year.
Our on-air fundraising income has been increasing for the last two years with projections of another increase in 2017.  The range of our annual income from listeners has increased as well and there were 2084 unique donors supporting KKFI in 2016.  Listener support provides over 2/3 of funding for KKFI's operations.
Underwriting revenue is another indicator of community support. Merchant underwriting revenue has expanded by 14.6% over the last two years.
Description KKFI seeks to be the voice for the underserved with music and public affairs programming that is out of the mainstream.
Category Arts, Culture & Humanities, General/Other Broadcasting
Population Served General/Unspecified, ,
Short-Term Success Doubling our listenership and funding in order to meet the standards to qualify for a CPB community service grant.
Long-Term Success KKFI seeks to reach listeners with diverse programming which reaches audiences underserved and ignored by the mainstream media. This is evidenced by KKFI's involvement in community outreach programs. KKFI aims to be the leader in community affairs, exposing wider audiences to less popular music via social media platforms, as well as traditional broadcast media.
Program Success Monitored By Arbitron Fundraising success.
Examples of Program Success According to Arbitron, the audience-measuring service, the station is attracting a steady stream of more listeners who give financial support to the station.
CEO Comments

Mid Coast Radio Project, dba KKFI Community Radio, is a 100,000 watt community radio station with over 100 volunteer radio programmers but only two paid staff and two contractors. Our mission is to broadcast community-oriented radio programming that seeks to stimulate, educate, enlighten, and entertain our audience. Our goal is to reflect the diversity of the local and world community, to provide an audio venue for creative individuals and groups, to present and make more accessible issues and arts (some of which are often overlooked), and in general, to fill the vast but vital voids left by commercial media.

Without an advertising budget per se, we are challenged in broadening community awareness of KKFI.  Our current methodologies are word of mouth, social media, tabling at community events, and collaborations with arts & culture groups and public affairs groups. We are working to make these strategies more effective through training on using social media, strengthened oversight of event volunteers, and implementing more cohesive branding strategies. 
The world we live in provides almost instant digital connection to one another, yet people feel increasingly socially disconnected.  The challenge facing KKFI is to not only broaden our ability to provide on-demand listening, but to also maintain a personal connection with listeners. We can do that because we have a live person in the on-air studio--we answer the phone, we broadcast the phone number, we have call-in shows, and the volunteer front desk staff and the volunteer programmers respond to callers' questions and comments live and in real-time. These are connections that we can and do provide, unlike other radio stations where formats are automated and staff are organizationally removed from the listener.

We have a longstanding history of programming for non-majority populations. Specifically, we have carried public affairs and music programming relevant to African-American communities since our inception. We have long-running Latino music and news shows. “A Taste of Tejano,” on the air since 1994, provides a vital link to incarcerated inmates at the state and federal penitentiaries by reading letters from family members over the air; they also broadcast their show via Facebook Live so that out-of-the-country family members can receive the broadcast. One inmate made the show his first call upon his release, saying, “I wouldn’t have made it without your show.” Since 1989 the program “The Tenth Voice” has documented and informed the LGBTQ+ community in Kansas City. In the past year, two incarcerated listeners wrote to the show host to say the “Trans Talk” episode saved their lives. A caller to the Native American music program “Native Spirit Radio” said she hadn’t heard her Native Alaskan music in so long and was crying as she expressed her thanks.

Other music programs have an impact as well. One listener discovered a band on a long-ago-broadcast show and it turned into his favorite band of all-time. Another listener was encouraged to learn to play the harmonica. Yet another listener connected with a guest DJ whose music she enjoyed and they ultimately ended up marrying. Not only did these events happen, but the individuals felt connected enough to KKFI to call and share their stories. This is the impact of community radio—educating, connecting, and enriching people’s lives.

Executive Director/CEO
Executive Director Position is vacant
Experience This position is currently being shared by a cadre of volunteers comprised of the Board President, Secretary, and Treasurer plus the prior Board President, and two Active Members.
Co-CEO/Executive Director
Term Start 0
Compensation Last Year
Co-CEO Experience This position is currently vacant.
Former CEOs
Ms. Dorothy Hawkins Jan 2006 - Sept 2006
Mr. Richard Pirodsky Apr 2008 - Feb 2009
Senior Staff
Title Development Director
Bill Sundahl became Development Director in July of 2017. He joined KKFI 90.1 FM in May of 2014 as Events & Volunteer Coordinator. He has completed the Fundraising Leadership Series at Midwest Center for Nonprofit Leadership in the UMKC Henry W. Bloch School of management and is working to expand the fundraising capacity of KKFI.
Prior to that he was owner of Spice of Life Productions. For more than a decade he has produced the Crossroads Music Fest, the Spring Dance, The Donkey Show. and many more great Kansas City events . He is also a working musician, playing bass and singing in the Starhaven Rounders.
Bill was honored with an Urban Hero Award from the Kansas City Downtown Council in 2007 and has won two Pitch Music Awards. He currently serves on the Advisory Board of the Midwest Music Foundation.
Title Chief Operator
Experience/Biography Mike has served as Chief Operator/Traffic Coordinator at KKFI 90.1 FM since 2010. He has also worked in technology and customer service positions for Sprint and ADS, as well as for the US Census Bureau. He is a regular attendee at the Grassroots Radio conference and serves on the program committee for the American Friends Service Committee and is a board member of Sustain Our Spaces.
Paid Full-Time Staff 2
Paid Part-Time Staff 0
Volunteers 250
Paid Contractors 2
Retention Rate 67%
Staff Diversity (Ethnicity)
Caucasian 2
Staff Diversity (Gender)
Male 2
Formal Evaluations
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy No
We support almost every nonprofit organization in the 80 mile radius of Kansas City.  Representatives are interviewed on the air to amplify their voices and their mission.  If you come to us and have a story to tell, our mission is to support the telling of that story.
Guests representing the areas economic, political, social, and cultural organizations are welcomed every day on KKFI's public affairs and music programs.
We work closely with a number of area non-profits including the Nelson-Atkins Museum of Art; Mattie Rhodes; Folk Alliance International; CrossCurrents Culture; Kansas City Blues Society; Midwest Music Foundation; the Plaza Art Fair, and Mid-Continent Public Libraries.  
We help the blues,  jazz and folk organizations promote and preserve our cultural heritage, and they work with us to promote programming on our station, create community calendars, and are often involved in helping us raise funds.  
We work with arts organizations like the Nelson-Atkins Museum of Art, and Mattie Rhodes Center, to create content for their Dia de los Muertos celebrations by using our recording studios to record the stories of beloved friends and family.  In turn they let their partners know about the programming we provide to the community.
Our Heartland Labor Forum program is a collaboration with the Labor Studies Institute at the University of Missouri-Kansas City. 
Twice a year KKFI's Band Auction fundraisers feature a wide array of local musical acts who donate their time to appear on the air and to do a show for the "purchaser" of the act.  These collaborations allow KKFI to showcase the music scene of Kansas City and demonstrate KKFI's commitment to its mission of reflecting the diversity of the community.
National Federation of Community Broadcasters1980
National Association of Broadcasters2001
Nonprofit Connect of Greater Kansas City2016
Heartland Labor Forum JournalismInternational Labor Communications Association2005
national labor radio competitionInternational Labor Communications Association2006
Freedom Isn't Free AwardCity of Kansas City2007
Heritage Series Musician Award - Bob and Diana SukielPilgrim Center for the Arts2014
Chris and Lynn Cheatum Community Peace AwardPeaceworks KC2015
Electronic Media / Long Audio Programs / States and Other Organizations - Heartland Labor Forum (2 awards)International Labor Communications Association2015
Electronic Media: Best Longform Audio: State/Local -Heartland Labor Forum (2 awards)International Labor Communications Association2016
Innocent Lives Matter to Jaws of Justice for being a voice for justiceKC Freedom Project2016
KCABJ Media Community Service AwardKansas City Association of Black Journalists2016
Lifetime Achievement Award-Wendy MasonKCK Street Blues Festival2016
Spirit of Folk Award - Bob and Diana SukielFolk Alliance International2016
Lifetime Achievement Award-Bob and Diana SukielKCK Street Blues Festival2017
Government Licenses
Is your organization licensed by the government? Yes
CEO Comments KKFI's staff of two show an extraordinary commitment to the mission of KKFI.  Board, staff and committee meetings are replete with conversations wherein participants carefully focus on how daily operations reflect diversity, serve marginalized populations, and represent voices outside the mainstream. Walls and bulletin boards in the reception area, the green room, and other areas of the station are covered with postings reflecting this diversity.  It shows visitors and guests--and reminds staff and volunteers-- who we are and what we value.
Board Chair
Board Chair Ms LaDonna Sanders
Company Affiliation Retired
Term Apr 2017 to Apr 2018
Email kc_blues_hog@att.net
Board Members
Mr. Alex Gonzales Gonzalez Construction
Mr. Spencer Graves EffectiveDefense.org; Structural Inspection & Monitoring, Inc.
Ms. Linda Hall Retired Business Owner, Magic Touch Hair Salon
Ms Shicagolyn Hams-Scroggins Owner, graphic design Studio 10.18
Mr. Don Harbin Retired from Bayer CropScience
Mr. Gary M Jones Self Employed, Human Resources Consultant
Mr Craig Lubow Craig Lubow, Attorney-At-Law
Mr. Mark Manning KCK Organic Teaching Gardens
Ms. Una Nowling Burns & MacDonnell, UMKC, Chicago Sun Times/Wantsa Media
Ms. Chel O'Reilley Owner, Words, Thoughts, & Actions (marketing and editing)
Ms. Lesley Pories Water.org
Ms. LaDonna Sanders Retired
Ms Tamara Severns ReDiscover Behavioral Health
Mr. Greg Swartz Retired
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 10
Hispanic/Latino 2
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 7
Female 7
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 85%
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 12
Standing Committees
Program / Program Planning
Board Governance
CEO Comments
The Board has two self-identified members from the LGBTQ  community. We have two African American members, two Latino members, and  an even split of seven male and seven female members.  We strive to have a Board which is a reflection of the community we serve. 
In addition to the standing committees listed, KKFI also has a standing Grievance Committee and the following Ad Hoc committees: Personnel; Communications and Development; Electronics, Facilities and Technology; Station Location; and News & Public Affairs. Our Strategic Planning Committee wrapped up in 2017 and is temporarily inactive. All active committees meet at least once month.
One challenge we face is that it takes time for new Board members to learn about radio station operations--the FCC requirements, internal procedures, and the "lingo," which may be off-putting to those who want to jump in with both feet.  We want to increase the participation of non-programmers on our Board and in the Active Membership and have developed goals and strategies to turn donors into volunteers, which has resulted in a 10% increase in Active Membership in the past year.
Fiscal Year Start Jan 01, 2017
Fiscal Year End Dec 31, 2017
Projected Revenue $469,708
Projected Expenses $416,182
IRS Letter of Exemption
Foundation Comments
  • FY 2015, 2014, 2013: Financial data reported using IRS Form 990. 
  • Foundations/corporate revenue line item may include contributions from individuals.
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$0$3,888$4,390
Individual Contributions------
Investment Income, Net of Losses$203$170$149
Membership Dues$0$0$0
Special Events$0$0$266,418
Revenue In-Kind$40,113$0$0
Expense Allocation
Fiscal Year201520142013
Program Expense$168,741$169,650$169,104
Administration Expense$122,308$112,573$84,349
Fundraising Expense$104,752$101,939$85,051
Payments to Affiliates------
Total Revenue/Total Expenses0.980.931.04
Program Expense/Total Expenses43%44%50%
Fundraising Expense/Contributed Revenue232%180%27%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$375,682$382,500$399,105
Current Assets$220,019$202,303$206,749
Long-Term Liabilities$0$1$0
Current Liabilities$20,303$19,467$8,485
Total Net Assets$355,379$363,032$390,620
Short-Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities10.8410.3924.37
Long-Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201520142013
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years No
Organization Comments

In 2014 and 2015 KKFI experienced financial challenges although our financial audits continued to be positive. However, as of 2016 we returned to a sound financial position which we achieved primarily through cost reductions, reducing our staff from four to two paid employees, and streamlining other expenses and that trend is continuing into 2017.

Our financial position continues to improve in 2017, and our financial audits continue to be promising, but we are not yet to the point where we can return to previous staffing levels without attracting new revenue streams.
We continue to improve our budgeting processes and  the financial oversight that has kept us on track over the last few years.
We are addressing our funding challenges by interim use of skilled volunteers in key positions while pursuing our goal of acquiring additional revenue streams to enable us to return to previous staffing levels.
In 2014 we added a new revenue stream in the form of the Crossroads Music Festival and in 2016 we added matching challenge grants to our pledge drives and began accepting donations of stock. Currently are working to expand fundraising capacity by adding legacy giving, enhanced major donor recognition, and endowments.
Organization Name Mid-Coast Radio Project Inc. dba KKFI 90.1 FM
Address 3901 Main St.
Suite 203
Kansas City, MO 64111
Primary Phone (816) 931-3122
Contact Email Development@kkfi.org
CEO/Executive Director Position is vacant
Board Chair Ms LaDonna Sanders
Board Chair Company Affiliation Retired
Year of Incorporation 1975