Heart of America Shakespeare Festival
3732 Main Street
Kansas City MO 64111-1913
The Festival's production of Much Ado About Nothing
Web and Phone Contact
Telephone (816) 531-7728
Fax 816- 531-1911
Mission Statement
To make the works of Shakespeare and Shakespeare-inspired works accessible to a diverse audience through a free, professional, outdoor festival, and additional free and paid performances and educational programs.
Leadership
CEO/Executive Director Ms. Sidonie A. Garrett
Board Chair Mr. T.J. Lynn
Board Chair Company Affiliation MPG Ingredients
History and Background
Year of Incorporation 1992
Volunteer Opportunities
Ways to donate, support, or volunteer
HASF will gratefully receive donations via mail at 3732 Main Street, Kansas City, MO  64111 or by credit card via telephone at 816.531.7728.  Faxed donations are received at 816.531.1911 at a secure location.  Patrons may also make a mobile donations via the website, www.kcshakes.org, or through AmazonSmile, where HASF receives donations when selected as a donor's designated charity. Volunteers may contact the Festival to express interest in serving via e-mail at info@kcshakes.org, mail, phone, fax or website.
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

 Breakdown
Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Statements
Mission Statement To make the works of Shakespeare and Shakespeare-inspired works accessible to a diverse audience through a free, professional, outdoor festival, and additional free and paid performances and educational programs.
Background Statement
Founded in 1991 by Tony award-winning producer Marilyn Strauss, the Heart of America Shakespeare Festival began as the Strictly Shakespeare Club. The club, a volunteer support group that hosted dramatic readings, theatre outings, and lectures on the Bards works, helped lay the groundwork for organizing a festival that would be free to the public. Marilyn had been encouraged by the renowned Joseph Papp to explore the feasibility of establishing a festival for the Kansas City community. Papp, the late founder and director of the New York Shakespeare Festival had talked with Marilyn before he died, and asked that she add Kansas City to the list of 140 cities operating Shakespeare Festivals. The following year a separate board of directors was organized to solicit the support and financial resources needed to move the concept from idea to reality.
 
The board named its organization the Heart of America Shakespeare Festival and set about the task of obtaining its not for profit status. Dr. Felicia Hardison Londre of UMKC was actively involved in the early planning and was named honorary co founder. The Strictly Shakespeare Club became known as the Friends of the Heart of America Shakespeare Festival. The Friends continued to provide loyal support, education outreach and hundreds of hours of volunteer work on behalf of the Festival and in the park each summer.
 
With the help of R. Crosby Kemper, III and countless others, Marilyn made the Festival a reality. The success of the past twenty-three seasons has confirmed the strength of the Kansas City community's commitment to the plays of Shakespeare. Between 18,000 - 33,000 people attend the FREE Festival in Southmoreland Park every summer.
Impact Statement

Key Achievements in 2018/19

             Production of Shakespeare in Love, from June 11 - July 7, 2019, for an expanded four week production run in Southmoreland Park; FREE performances of this play fulfilled our mission. With our largest cast to date, including many new faces, our 27th season production included sword fights, live music, Queen Elizabeth I, actors playing actors, comedy, a bit with a dog and was a favorite with audiences. Click HERE to view the full Shakespeare in Love program.

             Adult Monologue and Audition Workshop: November 2018. For the sixth year in row, the Festival offered adult acting classes that gave both professional and non-professional actors opportunities to explore monologues, audition techniques, and scene partner activities. The session was led by Executive Artistic Director, Sidonie Garrett, and Director of Education, Matt Rapport.

            A Winter’s Tale in Word and Song: December 7 - 8, 2018. The musicians of the Bach Aria Soloists and veteran actors of the Heart of America Shakespeare Festival offered a concert collaboration that intermingled scenes from Shakespeare’s greatest plays with music composed by Bach, Mozart, Vivaldi and Cecilia McDowall on December 7, 2018 at the Polsky Theatre at Johnson County Community College and December 8, 2018 at the Kansas City Public Library Central Branch.

             A Midsummer’s Night Dream KCYA and HASF Collaboration: January 2019. Kansas City Young Audiences and the Festival collaborated on a performance offering of this classic for young people to connect to Shakespeare’s canon. The class culminated with a public performance.

             Pop-Up Fight Performances: April 2019.  HASF offered two pop-up fight performances from Romeo and Juliet at the Nelson-Atkins Museum of Art’s Third Thursday event and at the Alamo Drafthouse before a movie screening of Shakespeare in Love. Both events reached new audiences, connected the canon to our community, and promoted our summer Festival.

             ShakesBEER Birthday Bash: April 29, 2019. For the third year at the Buffalo Room, the Festival held a fundraiser to provide funds for camp scholarships. Shakespeare actors, musicians and improv artists provided an array of live music, comedy sketch, and audience participation games to an enthusiastic audience who bought tickets and entered competitions to raise money to help get kids enrolled in camps.

             United Inner City Services Residency: May 2019. HASF education staff provided interactive workshops connecting new students in the urban core to the Bard. 80 students participated.  

             Romeo and Juliet Script-In-Hand: May 12, 2019. This performance was offered at the Kansas City Public Library Plaza Branch. Professional actors presented the play that was featured in Shakespeare in Love to provide a performance opportunity to help audiences access the original play.

            Shakespeare in the barK!: May 22, 2019. Improv artists and Festival actors provided Shakespeare and dog themed improv entertainment at bar K, a new off-leash dog park, bar, and restaurant in Berkley Riverfront Park. A Shakespearean dog costume contest with awards and photo ops with Good Will were offered. The evening provided the Festival important marketing and outreach to new audiences in a diverse community at a new thriving business, just weeks before the Festival opened.

             Team Shakespeare presented The Comedy of Errors and Romeo and Juliet: May 2019. The Comedy of Errors was presented at the Rose Theatre at Rockhurst High School in the vaudeville and early movie era. The play featured beautiful costumes, classic comedy bits, and several surprise cameos from icons of the era. Set against the backdrop of the tumultuous Reconstruction era, the students also offered a production of Romeo and Juliet where the civil brawl between the Capulets and the Montagues took on a new historical context. The play was performed outside on the grounds of the Alexander Majors House, a period correct mansion built by one of Kansas City’s first entrepreneurs. These free performances attracted 500 people, giving the students a fully-realized performance opportunity.

            SPARK Lecture Series: June 2019. The SPARK program, in collaboration with the Kansas City Public Library, presented a month-long series of programming about Shakespeare and Shakespeare in Love at the Plaza Library. This continues to be a regularly offered community outreach event held in conjunction with the summer production.

             Community Partnerships at Summer Festival: June –July, 2019. This year, we continued and expanded our outreach efforts for social service organizations including: Upward Bound, Amethyst Place, United Inner City Services, reStart, Johnson County NAACP, Girl Scouts of America, KVC Kansas, Kansas School for the Deaf, and Big Brothers Big Sisters. The evenings included designated reserved seating for the groups. All organizations received a special acknowledgment from the stage.

             Managed successful seventh year of membership solicitation building individual donor base with the GOOD WILL SOCIETY; increased connection with donors at the pre-show hospitality tent onsite.

             Continued executing the Marilyn Strauss Legacy Fund to financially sustain the organization in the long term.

Needs Statement
  1. Legacy Fund to sustain the Festival’s future: $1,000,000.00.
  2. Storage for production items, including props, costumes, and education tools and materials: $10,000 per year.
  3. Capital to design/build a reusable front gate: $20,000
  4. Capital to produce an expanded season in 2019: $80,000
  5. Building Supplies: $15,000 per year.
Service Categories
Theater
Arts Education
Areas of Service
MO
KS
MO - Jackson County
MO - Clay County
MO - Platte County
KS - Wyandotte County
KS - Johnson County
MO - Eastern Jackson Co
KS - Wyandotte County Urban Core
CEO/Executive Director/Board Chair Statement
The Heart of America Shakespeare Festival makes Shakespeare's works come alive in Southmoreland Park each summer and in education programs for youth. The Festival has been bringing Shakespeare to our audiences for 28 seasons with 35 productions of 21 of Shakespeare’s plays. Shakespeare in Love, Much Ado About Nothing, Hamlet, The Winter’s Tale, King Lear, and Twelfth Night have all been awarded BEST PLAY in the Pitch Magazine’s BEST OF KANSAS CITY in the last six years. The Festival is professional theatre at its best; maintaining the quality of the productions is a critical part of our mission. The Festival has kept admission free because accessibility is also part of our mission. In addition to our productions, the Festival has expanded its education programs from a few summer camps in our early years to year-round programs today. With workshops, performances and residencies presented in schools throughout the city and weekend classes at our office, our education programs are an important part of the Festival.
The Festival has continued to succeed with a full-time staff of three, and a half-time Director of Education. That success is a testament to the abilities of the staff as well as to the tremendous artistic resources in the theatre arts community in Kansas City. As a result, the vast majority of the community’s funding of the Festival supports our programs with less applied to administrative costs. The Festival depends on the wealth of theatre experience and performance training here in the Kansas City area. From creating the designs for the costumes, set, sound and lights for the productions, to the actors and fight choreographers, the Festival primarily hires local artists and theatre production professionals.
The Festival's Board of Directors is committed to a strategy that keeps the Festival focused on its niche and its accessibility to the community. One of the Festival's challenges is inherent in this mission. The Festival is free to attend but not to produce; free admission makes the Festival accessible but professional standards for our productions insures the quality that is so important in making Shakespeare’s plays understandable and therefore accessible. The Board's immediate goal is to increase contributions from the Festival's audiences in the park as well as broadening the number of individuals and businesses that make contributions to the Festival throughout the year. Achieving that goal is essential to continuing our mission to make Shakespeare accessible to Kansas City audiences.
Programs
Description FREE (donation only) three or four week runs of professional production of Shakespearean play or plays, or of a play by a playwright Shakespeare influenced. Outdoor festival includes pre-performance Speakers Series, Team Shakespeare, youth acting company parody, and many other Festival activities. Opportunity for all ages to enjoy accessible, classical, professional theatre at no charge.
Category Arts, Culture & Humanities, General/Other Theatrical Performances
Population Served General/Unspecified
Short-Term Success This outcome is measured by attendance for the performances and by surveying attendees so as to determine the gender, age, ethnic and socio-economic diversity of our audience and understand their overall experience of the Festival.
Long-Term Success The number one outcome for the Festival is to enhance the quality of life for more Kansas Citians and build a sense of community by presenting live performances of the works of Shakespeare in an informal outdoor setting annually.
Program Success Monitored By

Each year the Festival surveys our audience who attends the productions and discovers what they like best about the Festival and what they’d like us to improve. We learn about their education, income, race and geographic information about where they reside and what shows they’d like to see. The staff is able to assess our performance based on the attendance numbers at the Festival, participation in the park at our ancillary activities, and the audience input each night as they leave the park and share their views verbally and by their responses written on our surveys. This year the Festival offered an electronic survey and we gathered more responses to the Festival production in the park than ever before. Year after year, attendees mention the atmosphere, community, accessibility and FREE admission to high quality performances as the things they most like about the Festival. This year’s responses included: “it brings a variety of people together”, “it’s a great annual experience that I hope never goes away”, “I enjoy that I can bring my family and introduce my child to Shakespeare at a young age”, “it’s great to have a quality production that welcomes all walks of life to enjoy food, people watching, and a show”, “it was magical”, “This festival makes Shakespeare accessible and understandable to everyone!”, and “felt like a strong and positive community event”.

Examples of Program Success

 In 2018, the Festival presented our 26th season production of Much Ado About Nothing. The professional production had an audience of 22,873. Our education programs served 8,748 young people and families allowing us to serve a total of 31,621 for our 26th season.

Description

Camp Shakespeare: two week introduction to Shakespeare, fundamentals of performance technique, confidence and team building for ages 8-14. Students will improve their understanding of literature and Renaissance times while creating their own version of a Shakespearean classic. Drama, visual art, dance, and stage combat all come together in this delightful camp taught by theatre professionals. Camp locations are metro-wide including Wyandotte, Clay, Johnson and Jackson Counties. Camp concludes with community performances.

Category Arts, Culture & Humanities, General/Other Children's Theater Programs
Population Served Children and Youth (0 - 19 years)
Short-Term Success Camp surveys from both parents and participants reveal that Camp Shakespeare improves reading, memorization, and concentration skills. As theatre is a collaborative art form, Camp Shakespeare teaches tolerance and stresses team building. By structuring the Camps to culminate in a final performance, students overcome fears and learning disabilities to perform for family and friends and experience a unique and public moment of personal accomplishment.
Long-Term Success The Festival's camp programs work to increase literacy and raise the educational level for young people in the community. Through Camp, the Festival moves Shakespeare from the "page to the stage" and builds the next generation of audience members for the Festival. Shakespeare's exploration of the human condition and universal themes deepen young people's understanding of themselves and others, enlarging their perspective on both history and the contemporary world.
Program Success Monitored By For Camp Shakespeare, the Festival utilizes student/teacher/parent evaluation forms that enable us to receive the feedback necessary to understand our successes and improve upon our weaknesses. For Camp, the primary evaluation tool is the student’s successful participation in the final performance. The Festival also conducts both pre- and post-camp training and debriefing with the staff of teaching artists in order to share experiences, best practices and to address problems or weaknesses with the curriculum and execution of the program.
Examples of Program Success Parents of camp participants report that their children’s reading, memorization, and language skills have improved. Comments also suggest that the collaborative nature of the art form of theatre has important social and life lessons to teach. Sample comments include:

“Confidence, communication and knowledge of Shakespeare.”,  “Working with kids they don’t know and establishing relationships.”, ”Doing improvisation games helped her to think on her feet and interact easily.”,  “My son seems more confident and you guys do a great job with line memorization!” “Learned patience with others.”, “Developed public speaking ability.”

The difficult in quantifying the Camp Shakespeare experience is demonstrated in the following camper comment: “I learned that I can do things I’ve never even thought that I could do."
Description Shakespeare Exploration provides an advanced experience for returning and new campers ages 14-18. Campers will focus on acting exercises, text work, rehearsal and final performance. Shakespeare Exploration is held on the campus of the University of Missouri-Kansas City.
Category Arts, Culture & Humanities, General/Other Children's Theater Programs
Population Served Children and Youth (0 - 19 years)
Short-Term Success Shakespeare Exploration allows returning and new campers to engage in workshops that focus on in-depth acting work that highlights vocal, physical, and acting techniques used in performing Shakespeare. The campers are able to take these skills and improve their reading, memorization and concentration skills.
Long-Term Success The Festival's camp programs work to increase literacy and raise the educational level for young people in the community. Through Shakespeare Exploration, the Festival moves Shakespeare from the "page to the stage" and builds the next generation of audience members for the Festival. Shakespeare's exploration of the human condition and universal themes deepen young people's understanding of themselves and others, enlarging their perspective on both history and the contemporary world. Shakespeare Exploration also prepares young people for potential careers in professional theatre.
Program Success Monitored By For Shakespeare Exploration, the Festival utilizes student/teacher/parent evaluation forms that enable us to receive the feedback necessary to understand our successes and improve upon our weaknesses. The primary evaluation tool is the student’s successful participation in the final performance. The Festival also conducts both pre- and post-camp training and debriefing with the staff of teaching artists in order to share experiences, best practices and to address problems or weaknesses with the curriculum and execution of the program.
Examples of Program Success Parents of camp participants report that their children’s reading, memorization, and language skills have improved. Comments also suggest that the collaborative nature of the art form of theatre has important social and life lessons to teach. Sample comments include: “My children learn to value words as containing deep meaning. Shakespeare teaches the love of country and one’s fellow man, mental control and emotional balance!” “Theatre overrides personality quirks allowing children from diverse backgrounds to experience brotherhood, and common cause.” “Increases willingness to take on new and unfamiliar challenges.” “Very affordable for time spent and end results.” “Discipline improves. I was surprised at my son’s willingness to study his lines on his own without my prodding.” Many participants go on to professional careers in theatre, and several have appeared in subsequent Festival productions.
Description

The Festival delivers year-round education and outreach programs to young people grades K-12 throughout the greater Kansas City metropolitan area. We are a member of Arts Partners and offer in-school programs and workshops to schools including Bard Basics (grades K-6); Romeo and Juliet: Fortune’s Fools (grades 3-9); Julius Caesar: The Art of Persuasion (grades 7-12); En Garde Bard! Stage Combat (grades 6-12); and Shakespeare Off the Cuff: The Art of Improvisation (grades 4-12). SHAKESPEARE ALIVE! Residencies are available for schools focused on any of Shakespeare’s plays that are requested and may last from 4 – 8 weeks. The Festival also offers original touring productions, Shakespeare: Villains and Heroes and Romeo and Juliet TO GO!.

HASF also provides weekend classes including Shakespeare Conservatory which is a year-round acting intensive for students interested in a deeper exploration of Shakespeare through performance of his works. The program is open to students ages 12-18 at all levels. This class is a pre-requisite for Team Shakespeare, the Festival’s apprentice acting troupe.

Our education program also includes the following: Poster and Sonnet Contest (middle and high school students); Internships and Apprenticeships (ages 16-23); Speakers Series and SHOW TALK (adults and young people attending the Festival); and a pre-show parody (young people and adults) created and presented by Team Shakespeare, presented onsite at the Festival.


Category Arts, Culture & Humanities, General/Other Children's Theater Programs
Population Served Children and Youth (0 - 19 years)
Short-Term Success

In the short term, the students that are the beneficiaries of the Festival's year-round programs will

  1. improve their understanding and appreciation of Shakespeare;
  2. improve their understanding of a particular work of Shakespeare;
  3. improve their understanding of the history of Shakespeare's life and times;
  4. increase their abilities to concentrate and memorize;
  5. improve their reading ability and comprehension;
  6. be better prepared for higher education encounters with Shakespeare.
Long-Term Success The Festival would ultimately like to present programs in every school in the greater Kansas City metropolitan area where Shakespeare is part of the curriculum. With the belief that the best way to understand Shakespeare is to either perform or see the work performed, long-term success would mean that all students of Shakespeare in the community are given the opportunity to experience a live performance (in their schools or at the Festival's annual summer production) or participate in a performance through in-school workshops.
Program Success Monitored By Since most year-round programs are delivered in conjunction with schools and teachers, feedback from educators is our single most important determinate of success. The Festival also utilizes pre- and post-tests to gauge the effectiveness of the teaching and the students' understanding of the materials presented.
Examples of Program Success

In 2018, HASF's year-round programs reached nearly 9,000 students in the Kansas City area. Teachers who utilize our programs report back their success and schedule additional programs. 

Description

The Festival offers one of the most effective professional theatre training programs for high school and college students in the region. Our Intern/Apprentice program nurtures the next generation of theatre artists by giving young people a real-world, hands-on experience in the professional theatre that includes production, education, and management.

Annually, the Festival employs between 15-20 college and high school students from area educational institutions for semester and summer internships. Participants gain invaluable experience working at a variety of production and administrative positions. Education interns assist staff on school year and summer camp programs. Interns learn and gain experience while doing.

Category Arts, Culture & Humanities, General/Other Theatrical Performances
Population Served General/Unspecified
Program is linked to organization's mssion Yes
Program Frequently Assessed Yes
Short-Term Success The Festival offers opportunities for interns to gain college credit through their schools/departments, network opportunities with theatre professionals, and gain credit on their resumes while also being paid
Long-Term Success

Widening the reach of our internship programs is the key to finding and training the next generation of theatre professionals within our community. We offer a variety of semester and summer internships to serve the greater Kansas City metropolitan area in youth development. We continue to hone our internship program and expand opportunities for more young people to be involved in our year-round programs. 

Our Intern/Apprentice program nurtures the next generation of theatre artists by giving young people a real-world, hands-on experience in the professional theatre that includes production, education, and management.
Program Success Monitored By All internships are under the guidance and oversight by professional staff mentors. The interns will cultivate skills that support their professional goals.
Examples of Program Success Students who participate in our internship are able to use their experience and relationships developed to obtain gainful employment in the theatre. 
CEO Comments

The Heart of America Shakespeare Festival's mission is to offer FREE professional productions of Shakespeare's works and those of playwrights he influenced. Our most important contribution is that we provide access to great classical literature to everyone in our community without regard to their ability to pay. Our biggest challenge is that because we offer our productions for FREE, some people do not value them at their cost, nor understand the cost that is incurred to produce them. There is a misconception that we don't need support to provide our programs. Another common misconception about the Festival is that it is not professional. The Festival has always been, and prides itself in being a fully professional theater company. The Festival employs Actors' Equity union actors, with a summer company made up of some 15-25 local professionals. This professionalism, combined with the affordability and access we offer, combine to make the Festival unique among local cultural organizations. Like the Festival's productions, our education and outreach programs are delivered by some of the community's finest teaching artists and educators. At multiple sites around the city every summer, young people enrolled in Camp Shakespeare learn the basics of acting, directing, stage combat, and the genius of Shakespeare from professional actors who spread their enthusiasm and love of theatre to the next generation.

We are addressing our issue of helping our audience understand the "cost" of FREE Shakespeare by a marketing campaign that spells out the specifics for them in a clear and concise manner. This is highlighted in our marketing materials for the last three seasons and will be given as part of the presentation from our stage each night before the productions. We've been enumerating some of our costs for the audience before the show each night for the past four seasons and it is helping to educate our audience. That has been reflected in our audience's increased level of donation support. In addition, we have made it clear in our marketing that the Festival is a professional theatre company and employs professional teaching artists to lead our education endeavors.
Executive Director/CEO
Executive Director Ms. Sidonie A. Garrett
Term Start Sept 2001
Experience

Sidonie Garrett is the Executive Artistic Director of the Heart of America Shakespeare Festival where she directed Twelfth Night, The Taming of the Shrew, Hamlet (awarded Best Play by Pitch Magazine), Julius Caesar, Much Ado About Nothing, King Henry V, Romeo and Juliet, Othello, King Richard III, Macbeth, A Midsummer Night’s Dream and Antony and Cleopatra in rotating repertory, As You Like It, The Winter's Tale, King Lear, Twelfth Night, Hamlet, and Much Ado About Nothing (the last six of which were awarded BEST PLAY by Pitch Magazine). Prior to joining the Festival, Sidonie worked as a freelance director; she directed the off-Broadway production of Thanatos and was Assistant Director for the off-Broadway premiere of Aunt Chooch's Birthday Party. Locally, she directed The Effect, Disgraced, How to Use a Knife, The WhaleOther Desert Cities, Time Stands Still, The Mother#*&#er With the Hat, FaithHealer, Retreat from Moscow, Omnium Gatherum, the world premiere of Thanatos, SubUrbia, The Waiting Room, Desert Holiday, Spinning Into Butter, SantaLand Diaries and co-directed Light/Damage at the Unicorn Theatre. At The Coterie she directed The Macbeth Project: In Spite of Thunder, the U.S. premiere of After Juliet, Mr. A's Amazing Maze Plays, Little House on the Prairie, Little House by the Shores of Silver Lake, Of Mice and Men, Playing for Time and co-directed The Hobbit. She directed the Kansas City Symphony’s Supremely Shakespeare concert, and was the stage director for “Magic of Christmas”. Sidonie was the stage director for Civic Opera’s The Marriage of Figaro and Falstaff. Collaborative projects that Sidonie has co-created and directed include Shakespeare in Song with the Kansas City Chorale and four partnerships, Play On! A collaboration of music and words, A Marriage of True Minds, One Touch of Nature and A Winter’s Tale with the Bach Aria Soloists. She directed The African Company Presents Richard III, the first production of the Black Repertory Theatre of Kansas City.

Former CEOs
NameTerm
Thomas B BanksAug 2002 - Dec 2004
Lisa G. CordesJune 2005 -
Senior Staff
Title Director of Operations and Community Relations
Title Education Director
Title Director of Development and Marketing
Staff
Paid Full-Time Staff 3
Paid Part-Time Staff 1
Paid Contractors 75
Volunteers 250
Retention Rate 100%
Staff Diversity (Ethnicity)
Caucasian 4
Staff Diversity (Gender)
Female 3
Male 1
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Yes
Organization Policy and Procedures Under Development
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Collaborations

The Festival has built collaborative relationships with a variety of local educational and cultural institutions. In March 2015, the Festival produced a professional production of The Merchant of Venice, presented by the Jewish Community Center at the White Theatre and the Johnson County Community College's Performing Arts Series in the Polsky Theatre. HASF was a collaborating partner with the Kansas City Public Library Central branch when it hosted the Folger Shakespeare Library's national touring exhibition First Folio! The Book That Gave Us Shakespeare in June 2016. For the 25th anniversary season, HASF presented 25 for the 25th, a year-long series of events, performances, and happenings in collaboration with a number of local arts organizations, cultural institutions, and community events including KC Rep, KC Ballet, KC Symphony, the Black Repertory Theatre, Summit Arts Festival, Kansas City Museum, and the Kansas City Public Library making Shakespeare's works accessible through other art forms and a multi-disciplinary lens. In 2018, HASF and Mesner Puppet Theater joined forces on The Tempest utilizing both traditional Shakespearean acting technique and various forms of puppetry. The performance was featured as part of the 2018 Teen Fringe Festival. The Festival also offered a collaboration class with the Nelson-Atkins Museum in summer 2018, where kids learned how to design and build their own set models. In FY19, the Festival provided programs in Swope Park as part of Open Spaces, a collaboration performance workshop with Kansas City Young Audiences of Romeo and Juliet, and a program of music and text with the Bach Aria Soloists, titled A Winter's Tale.

 


 

Affiliations
AffiliationYear
Theatre Communications Groups - Constituent Theatre2005
League of Resident Theatres - Member1993
Shakespeare Theatre Association of America1993
Awards
Award/RecognitionOrganizationYear
Best Play - King LearThe Pitch - BEST OF KANSAS CITY2015
Best Play - The Winter's TaleThe Pitch - BEST OF KANSAS CITY2014
Best Play - HamletThe Pitch - BEST OF KANSAS CITY2003
Best Play - Twelfth NightThe Pitch - BEST OF KANSAS CITY2016
Best Play - HamletThe Pitch - BEST OF KANSAS CITY2017
Best Play - Much Ado About NothingThe Pitch - BEST OF KANSAS CITY2018
Best Play - Shakespeare in LoveThe Pitch - BEST OF KANSAS CITY2019
Government Licenses
Is your organization licensed by the government? No
CEO Comments One of the greatest challenges of managing the Heart of America Shakespeare Festival is ensuring that the Festival can continue to offer free performances for the greater Kansas City community. With cost being one of the prime barriers that keep people from attending theater and arts events, the Festival is unique in offering people, regardless of their socio-economic background, the opportunity to see a professionally produced play. The Festival is one of only a handful of Shakespeare Festivals around the country that continues to be completely free-of-charge. In fall of 2015, the Festival Board crafted a new Strategic Plan with action items to guide the organization for three years, including the 25th Anniversary season, with active support. Part of the Board's strategic plan includes execution of additional smaller fundraisers, a focused effort to increase corporate support and planning for a Legacy Fund campaign to sustain the organization in the long term. As a result of this plan, additional earned and contributed revenue will play a significant role in financially stabilizing the organization while advancing our mission.

The Festival’s Directors determined a plan to continue offering FREE Shakespeare in the park, increasing our education offerings for youth and adults and pursuing collaborations with other arts organizations. The Festival will also plan for producing and presenting indoor, professional productions of Shakespeare’s plays during other times of the year that do not conflict with the summer season in the park.
Board Chair
Board Chair Mr. T.J. Lynn
Company Affiliation MPG Ingredients
Term Oct 2018 to Sept 2020
Email tj.lynn@mgpingredients.com
Board Co-Chair
Board Co-Chair Mr. Bill Ye
Company Affiliation VML
Term Oct 2019 to Sept 2021
Email bill.ye@vml.com
Board Members
NameAffiliation
Mr. Michael AbramsLathrop & Gage
Dr. Scott Ashcraft M.D.Midwest Anesthesiologists
Mr. Christopher BannisterUMB
Mr. Daniel BukovacStinson Morrison Hecker LLP
Mr. Michael ClineKC Southern
Mrs. Patricia DavisonCommunity Volunteer
Mrs. Mary EarlsCommunity Volunteer
Mr. Gabe EgliShook Hardy & Bacon LLP
Mrs. Bev ElvingCommunity Volunteer
Mr. Allan S. Gray IICity of Lee's Summit
Mrs. Shirley HelzbergCommunity Volunteer
Mrs. Karen HollandCommunity Volunteer
Mr. R. Crosby Kemper, IIIKansas City Public Library
Mr. TJ LynnStinson Morrison Hecker LLP
Mr. Bryan PamerMobank
Dr. Susan PorterKU Medical Center
Mrs. Cindy Pratt-StokesCommunity Volunteer
Mrs. Kelly PriviteraCommunity Volunteer
Mr. Mike SmootsLawing Financial, Inc.
Ms. Anna Marie TuteraKCMO Parks & Rec
Mrs. Lisa WendelburgCommunity Volunteer
Ms. Linda WordSturges Word Communications
Mr. Bill YeGlobal Prairie/Digital Marketing and Advertising
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 1
Caucasian 21
Hispanic/Latino 1
Native American/American Indian 0
Board Demographics - Gender
Male 11
Female 10
Unspecified 0
Governance
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 78%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 100%
Constituency Includes Client Representation No
Number of Full Board Meetings Annually 7
Standing Committees
Communications / Promotion / Publicity / Public Relations
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Executive
Nominating
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Audit
Program / Program Planning
Finance
Strategic Planning / Strategic Direction
Advisory Board Members
NameAffiliation
Mrs. Bernadette AshcraftCommunity Volunteer
Ms. Carol KaneH&R Bloch
John KornitzerKornitzer Capital Management
Ms. Lauren Muriel-Marion LaPointeCommunity Volunteer
Mrs. Sherrill MulhernCommunity Volunteer
Mr. Joe PriviteraMark-One Electric, Inc.
Anita Porte Robb
Paul Uhlmann IIIThe Uhlmann Company
Dr. Blake WendelburgMidwest Anesthesiologists
CEO Comments

One of the greatest challenges of managing the Heart of America Shakespeare Festival is ensuring that the Festival can continue to offer free performances for the greater Kansas City community. With cost being one of the prime barriers that keep people from attending theater and arts events, the Festival is unique in offering people, regardless of their socio-economic background, the opportunity to see a professionally produced play. The Festival is one of only a handful of Shakespeare Festivals around the country that continues to be completely free-of-charge. In FY18 the Festival developed a three-year Strategic Plan for the Board and staff to execute. Part of the Board's strategic plan includes successful execution of our gala fundraiser,continued growth of individual giving and membership, successful execution of smaller fundraisers, targeted efforts to increase corporate support and maintaining support from long term donors. As a result of this plan, new methods of gaining additional earned and contributed revenue will play a significant role in maintaining the organization's financial stability while advancing our mission. The Festival is also focused on increasing programmatic output to include indoor productions of Shakespeare's plays for which ticket revenue can provide some earned income and support. Part of the Board's strategic plan includes execution of additional smaller fundraisers, a focused effort to increase collaborations to build audience and executing the Marilyn Strauss Legacy- Board Advised Fund campaign to sustain the organization in the long term. As a result of this plan, additional earned and contributed revenue will play a significant role in financially stabilizing the organization while advancing our mission.

The Festival’s Directors determined a plan to continue offering FREE Shakespeare in the park, increasing our education offerings for youth and adults and pursuing collaborations with other arts organizations. The Festival will also plan for producing and presenting indoor, professional productions of Shakespeare’s plays during other times of the year that do not conflict with the summer season in the park.

An ongoing and long-time challenge is building our audience.  This is a challenge shared with our fellow arts organizations and one that we will work together to address and find new ways to engage audience members for all live theatre and performing arts.  We are part of the newly formed Theatre Alliance Kansas City, a group of theatre leaders working on plans to cross-promote and work together to engage our community.
Financials
Fiscal Year Start Oct 01, 2019
Fiscal Year End Sept 30, 2020
Projected Revenue $900,500
Projected Expenses $900,500
Endowment Value $200,000
Spending Policy Percentage
Percentage 4
IRS Letter of Exemption
Foundation Comments
  • FYE 9/30/2016, 2015, 2014: Financial data reported using the IRS Form 990.
  • Foundation/corporate revenue line item may include contributions from individuals.
Detailed Financials
 
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
$780,758$567,868$388,204
Government Contributions$44,976$43,669$41,943
Federal------
State------
Local------
Unspecified$44,976$43,669$41,943
Individual Contributions------
$0$0$0
$188,891$127,310$143,777
Investment Income, Net of Losses$0$0$0
Membership Dues$0$0$0
Special Events$129,376$142,275$126,772
Revenue In-Kind$26,269$22,342$24,035
Other$254$1,414$3,126
Expense Allocation
Fiscal Year201720162015
Program Expense$576,577$499,885$585,386
Administration Expense$124,758$102,333$109,056
Fundraising Expense$170,672$110,790$70,906
Payments to Affiliates------
Total Revenue/Total Expenses1.341.270.95
Program Expense/Total Expenses66%70%76%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201720162015
Total Assets$516,761$247,947$29,198
Current Assets$486,120$247,947$29,198
Long-Term Liabilities$30,000$75,000$50,000
Current Liabilities$32,685$17,388$15,509
Total Net Assets$454,076$155,559($36,311)
Short-Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities14.8714.261.88
Long-Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets6%30%171%
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar Amount --Anonymous $125,000 --
Second Highest Funding Source & Dollar Amount --Anonymous $56,735 --
Third Highest Funding Source & Dollar Amount --Anonymous $55,000 --
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose Marilyn Strauss Legacy - Board Advised Fund to provide income from investing the principal to sustain the organization in the long term and provide a rainy day portion in case of emergency.
Goal $1,000,000.00
Dates Oct 2016 to Sept 2020
Amount Raised to Date $700,000.00 as of Oct 2018
Capital Campaign Anticipated in Next 5 Years Yes
Organization Comments

In FY18 the Festival developed a three-year Strategic Plan for the Board and staff to execute. Part of the Board's strategic plan includes successful execution of our gala fundraiser,continued growth of individual giving and membership, successful execution of smaller fundraisers, targeted efforts to increase corporate support and maintaining support from long term donors. As a result of this plan, new methods of gaining additional earned and contributed revenue will play a significant role in maintaining the organization's financial stability while advancing our mission. The Festival is also focused on increasing programmatic output to include indoor productions of Shakespeare's plays for which ticket revenue can provide some earned income and support.

Other Documents
28th Season Sponsorship2019View
Education Sponsorship2019View
Organization Name Heart of America Shakespeare Festival
Address 3732 Main Street
Kansas City, MO 641111913
Primary Phone (816) 531-7728
Contact Email info@kcshakes.org
CEO/Executive Director Ms. Sidonie A. Garrett
Board Chair Mr. T.J. Lynn
Board Chair Company Affiliation MPG Ingredients
Year of Incorporation 1992