The Coordinates Society
PO Box 22735
Kansas City MO 64113
Web and Phone Contact
Telephone (816) 533.4921
Mission Statement
Our mission is to foster curiosity, connection, and compassion through experiential geography.
CEO/Executive Director Dr. Julie Urbanik
Board Chair Ms. Mary Morgan
Board Chair Company Affiliation UMKC Bloch Business School
History and Background
Year of Incorporation 2013
Volunteer Opportunities
Ways to donate, support, or volunteer
Donations:  We accept donations via check to our mailing address.  Donations via credit card can be made through our website:
In-Kind Donations:  We are happy to accept maps, atlases, globes, basic crafting supplies (glue sticks, scissors, pens, paper, journals), instant photo printers, basic catering supplies (cups, napkins, utensils, plates).
Volunteer needs:  We are looking for volunteers to help with website design.  Since we are a new organization we expect to be expanding our opportunities in the future.
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement
Our mission is to foster curiosity, connection, and compassion through experiential geography.
Background Statement
The Coordinates Society (CS) began in 2013 in Kansas City, MO as Mustela Vision Productions (MVP). MVP received official 501(c)(3) status in February of 2014 with a mission to bring novel scholarly research to the general public through visual media technologies informed by a geographic perspective. The sole program of MVP was to produce documentary films. In 2014 MVP received a grant from the Missouri Humanities Council to produce Kansas City: An American Zoopolis. This 30-minute film, which includes the use of archival images, footage, and maps; new maps; present-day images and video, tells the story of how the city’s identity has always been linked to its relations with animals. In essence, Kansas City would not be Kansas City without its animals. This film was shown at a national geography conference, shared via several public talks, and remains available on CS’s website. 
After the completion of the film and reflection on the organization’s structure, needs, and finances, a decision was made to restructure to better reflect the mission of sharing geography and utilizing it for positive individual and social change. One of the cofounders of MVP left the organization, new Board members were brought on, and in the fall of 2015, Connie Johnston moved from the Board to the role of the organization’s Managing Director, while Julie Urbanik stayed on as Executive Director. MVP changed its name to CS and obtained IRS and Missouri state approval for doing so. We chose to use the word “coordinates” in our name
because it contains layers of meaning reflecting the vision of connecting individuals to themselves and the world through geography.
We have redirected our programming from documentary production to our ground-breaking Field Experiences Workshops (Mindful Geography and Personal Atlas) initiative and our online-magazine. This program contributes to our mission by using creative geographic tools for transformative personal and community storytelling. 
In March of 2016, CS launched its new identity (formally at the Annual Association of American Geographers meeting) and its new website. It has now developed its initial online community engagement platform and is in the process of developing a Field Experience Brand. CS is actively seeking start-up organizational and program funding.
Impact Statement
Past Year Accomplishments:
  1. Developed "Field Experiences" of Personal Atlas and Mindful Geography curriculums for public workshops.
  2. Restructured organization and changed name.
  3. Presented restructured organizational mission and programming at a national geography conference.
  4. Started rebranding process with new website design and content.
  5. Built a growing newsletter subscriber base and initial network of professional affiliations.
Current & Next Year Goals: 
  1. Upgrade website.
  2. Obtain start-up funding/develop fundraising mechanisms to hold public workshops.
Needs Statement
  1. Workshop Start-up Funding – We need this to pay modest salaries to run workshops, obtain resources for planned workshops, cover basic operational expenses, contract needs (tech support, web design, accounting) and developing marketing materials and advertising
  2. Equipment – We need a small amount of start-up equipment including computers, specialized software, a professional scanner, and visual equipment for the workshops (cameras, audio recording).
  3. Professional website upgrade – We currently use an online “do-it-yourself” web platform, which has a number of limitations. We need professional web design and ongoing tech support in order to boost our name recognition through an engaging and interactive online community, including a sales platform (a means of self-funding).
  4. Marketing and social media support – We would like to hire a part-time intern to assist with these tasks.
  5. Mentorship – Financial/fundraising and marketing advice.
Service Categories
Adult Education
Cultural & Ethnic Awareness
Areas of Service
MO - Jackson County
CEO/Executive Director/Board Chair Statement
The concept for CS as an organization developed from the combined 20+ years of experience of co-founders Julie Urbanik and Connie Johnston as academics, authors, post-secondary and public outreach educators, and researchers working with multiple stakeholders. Their commitment to lifelong learning and fostering a sense of caring and curiosity led them to ask how the field of geography could expand outside of formal educational institutions, how the public at large could be more engaged in creativity and critical thinking, and how their own talents could be used to further understanding and constructive meaning-making in the world. 
Julie and Connie concluded that their role would be to restructure the previously existing not-for-profit such that it creates a pathway for positive individual and social change through creative geographic awareness. Our strengths include our experience, our professional networks, and our clear vision and mission for the organization. We see several opportunities working to our advantage at this time: the lack of a similar organization in the US; the opportunity for extensive partnership development across a variety of individuals and organizations; a growth in public interest in geographic, mindful, and creative engagement with daily life; and technology platforms that can provide rich, interactive experiences. 
As a newly restructured organization we do face several challenges. The first is to develop a Board who share our vision of the ability of creative geographic awareness (in conjunction with mindfulness) to bring about positive individual and social change, but who also have expertise in fundraising and program development. We are actively addressing this challenge by developing clear guidelines for potential board members and reaching out to relevant professionals. The second challenge is financial. With the exception of one state grant, the organization has to date been funded by its co-founders. We have addressed this challenge by developing materials in preliminary forms to start building our identity (e.g., basic website, logo, online publishing) and also applying for grants. We do, however, urgently need financial support to professionally upgrade our website, provide modest salaries to the founders/Directors to run workshops, contract for social media management and IT support, advertise, and develop programming. We are looking for stable, three-year funding support to establish the organization.
The goal of our Field Experiences initiative is to foster positive individual and social change through experientially-based programming that uses the tools of mindfulness and creative mapping.   The program’s target audience is the general public.
Combining mindfulness with creative geographic awareness provides accessible, experiential, and meaningful opportunities to transform and empower individuals – the building blocks of larger social betterment.
Program components include:
  1. Community-based Mindful Geography workshops
  2. Community-based Personal Atlas workshops
  3. An online creative geography community. 
Example activities: creating story maps, keeping a geography journal, practicing daily mindful geography rituals.
Category Education, General/Other Adult Education
Population Served Adults
Short-Term Success
  • Establish name recognition.
  • Develop networks and an online community.
  • Develop extensive and varied curriculum, including through ideas/activities contributions from non-CS staff.
  • Receive positive feedback on activities posted on our website.
  • Attract workshop participants.
  • Receive positive feedback from participants.
  • Gain a basic understanding of mindfulness and related practices.
  • Learn how to think about and connect themselves to geography.
  • Learn to tell their own geographic stories.
  • Learn to connect themselves to their own community and the larger world.
  • Through the above, gain new/helpful perspectives on their own lives and connections.
  • Learn routes to more thoughtful, respectful, and beneficial engagement with themselves and the world.
Long-Term Success
The overarching goal for all participants is greater awareness of personal geographies and connections with the wider world, leading to enhanced respect for self and other and more thoughtful actions and decision-making in daily life. Long-term success for the program is to become a nationally-recognized pathway for advancing positive individual
and social change.
Program Success Monitored By
  • Positive participant survey results such as: willingness to take another workshop or refer someone, agreeing they gained new/helpful insight into their lives, agreeing they gained new/helpful perspectives on their links to the world, agreeing that mindful geography enhanced/promoted personal development.
  • Growth in number of participants in our online community.
  • Consistent growth in workshop attendance.
  • Having participants attend multiple workshops.
  • Receiving increasing numbers of requests for our workshops.
  • Increased interest from professionals in contributing exercises and/or conducting their own workshops (e.g., requests for training).
  • Public-facing components of the program (online community, online store, public workshops) build an ongoing stable income stream for operational expenses.
Examples of Program Success
We have only just begun this program. Since May we have built a list of 70 email subscribers without any advertising. We have received unsolicited submissions of material and we have received responses from both individuals from the public and professional geographers expressing appreciation for, and interest in, this program.
We have also developed workshop curriculums for the Personal Atlas and Mindful Geography Field Experiences.  We attempted to hold our first public workshops, however, we did not receive enough sign-ups our first time through.
Description This digital magazine is designed to showcase and share work by all manner of individuals working in the broad field of "creative geography."  
Category Education, General/Other Adult Education
Population Served Adults
Short-Term Success Gain interview access to "famous" geographers and geography-affiliated artists.
Long-Term Success To be able to publish an annual art-quality hard-bound copy of the best work.
Program Success Monitored By
1.  Increased mailing list sign-ups
2.  Donations
3.  Increase in submissions from geographers and non-geographers. 
Examples of Program Success
1.  Published multiple articles in multiple formats 
2.  Increased mailing list sign-ups
3.  Received positive feedback from readers
4.  Begun receiving unsolicited submissions for publication 
Executive Director/CEO
Executive Director Dr. Julie Urbanik
Term Start Jan 2012
Julie holds a Ph.D. in Geography from Clark University (Massachusetts) and is an award-winning educator and author. She is a geographic consultant for public defenders working capital and Miller cases. She has taught at a variety of institutions in geography and environmental studies programs, most recently at the University of Missouri Kansas City. She has published journal articles, book chapters, encyclopedia entries and a book, Placing Animals: An Introduction to the Geography of Human-Animal Relations. Her encyclopedia, Humans and Animals: A Geography of Coexistence, coedited with Connie Johnston was published in January of 2017. She is also the writer and producer of the 30-minute documentary film Kansas City: An American Zoopolis. She brings passion, vision, a creative drive, and experience with project management, public engagement, and educational innovation to the organization.
Senior Staff
Title Managing Director
Paid Full-Time Staff 0
Paid Contractors 0
Volunteers 2
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan No
Organization Policy and Procedures Under Development
Nondiscrimination Policy Yes
Whistleblower Policy No
We are building collaboration networks with a variety of professional geographers and artists/creatives with a geographic bent who can contribute material to our Field Experiences workshops and our online community.  
Board Chair
Board Chair Ms. Mary Morgan
Company Affiliation UMKC Bloch Business School
Term Jan 2013 to Dec 2018
Board Members
Ms. Safia KerrGraphic Designer
Ms. Mary MorganUMKC Bloch Business School
Ms. Beth StromGeorgia Pacific
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 2
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 0
Female 3
Unspecified 0
Board Term Lengths 1
Board Meeting Attendance % 100%
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Number of Full Board Meetings Annually 1
CEO Comments We are actively seeking board members at this time.  We are especially interested in members with experience in helping a non-profit get started, assisting with best practices for funding development, and those will an interest in the novel approach to social issues and personal development that geography can bring.
Fiscal Year Start Jan 01, 2018
Fiscal Year End Dec 31, 2018
Projected Revenue $200
Projected Expenses $2,500
Foundation Comments
  • FY 2017, 2016, 2015: Financial data reported using the organization's internal financial documents.
Detailed Financials
Expense Allocation
Fiscal Year201720162015
Program Expense$1,629$771$4,741
Administration Expense$628$162$0
Fundraising Expense$376$556$0
Payments to Affiliates----$0
Total Revenue/Total Expenses0.023.730.55
Program Expense/Total Expenses62%52%100%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201720162015
Total Assets$3,689$6,396$1,462
Current Assets$3,249$5,836$902
Long-Term Liabilities$0$0$0
Current Liabilities$65$65$0
Total Net Assets$3,624$6,331$1,462
Short-Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities49.9889.78--
Long-Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
Organization Comments Please note that the disparity between our current income projections and current expenses projections has to do with the fact that we are in our start-up phase.  It is necessary at this time to spend money to establish the basic structure of our programming in order to be able to secure support beyond the start-up phase.  The current expenses projection reflects what we need to move ahead with 100% of our vision.
Other Documents
Income Expense Statement2017View
Year End Statement2016View
Income Expense Statement2016View
Organization Name The Coordinates Society
Address PO Box 22735
Kansas City, MO 64113
Primary Phone (816) 533.4921
CEO/Executive Director Dr. Julie Urbanik
Board Chair Ms. Mary Morgan
Board Chair Company Affiliation UMKC Bloch Business School
Year of Incorporation 2013