Horses & Heroes Inc.
22052 w 66th St # 207
6715 Mize Road
Shawnee KS 66226
Silent Communications
Web and Phone Contact
Telephone (913) 210-5678
Fax 913- 744-2637
Mission Statement
Horses & Heroes is dedicated to providing the dynamic healing benefits of equine therapy to veterans, and first-responders.
Treating trauma is complicated.They need not suffer because of the vital work they do. They too can heal, be fulfilled and experience renewal and peace.
CEO/Executive Director Ms. Julie L Baker BA, ES
Board Chair Ms. Julie Baker
Board Chair Company Affiliation Keller Williams Realty Partners Inc
History and Background
Year of Incorporation 2014
Volunteer Opportunities
Ways to donate, support, or volunteer
Every dollar donated goes towards helping members of the armed forces, first responders, and their families.
Please support our local veterans, first responders and their families!
Your check donations can be mailed to:
  • 22052 W 66th St #207 Shawnee, KS 66226
  • Secure credit card donations can be made via PayPal on our web site
We also are seeking dedicated volunteers to fill horse-care positions. Does require at least once per week shift. Must be able to lift 50 pounds and walk on uneven surfaces.
Board of Directors: We are seeking to fill vacant board positions. Quarterly meetings, no manditory cash contributions; can contribute with time and talents. Are you a community leader with the heart to help others? Please consider filling one of our open positions.
In-Kind Donations requested:
  • Accounting services
  • Grant writing services
  • Volunteer opportunities
Thank you for your support!
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement
Horses & Heroes is dedicated to providing the dynamic healing benefits of equine therapy to veterans, and first-responders.
Treating trauma is complicated.They need not suffer because of the vital work they do. They too can heal, be fulfilled and experience renewal and peace.
Background Statement
"In the six weeks that I did the program, I feel like a completely different person. This has been absolutely the best thing I've experienced with regards to my PTSD." - Steve S., OEF/OIF Veteran
"Equine assisted psychotherapy provides a strategy for dealing with trauma in a way that makes sense to military service members. The horse's reactions provide unbiased and real-time feedback, breaking through barriers that many military members experience in conversation with others who cannot begin to understand what we feel because we made it back."
-Jimmy Walters, COL, USA (RET)  Why Horses? Horses are hard-wired to survive. They have developed this keen ability of sensing danger,over thousands of years."You can hide your emotions from your friends, but not a horse" Karen - Army Veteran.Because of their size, they are perfect examples of those things in life that we cannot control.Horses are social. Just like our families, horses learn to cooperate and work together in herds. Like us, they have moods, personalities, and fears. If the fears are caused by traumatic experiences, they too need the same things we do to recover;time, love and care.How it works-During sessions all of the work is done on the ground with the horsesfront and center,free to move about and interact as they wish.The treatment team, a licensed mental health professional, and a certified horse specialist, observe the horse interactions. Each client has their own perspectives on life and interpretations, so we rely on the horse behaviors to unveil the client's perspectives. These perspectives are typically anchored in the emotional space from which they are currently living. By only focusing on the horses and their behaviors, it allows the client to experience powerful metaphors in a safe space, non judgmental expressions of emotions and the opportunity to learn to trust and connect.Why it works-Trauma is complicated and requires different modalities to treat. One a person experiences trauma, many will recover with time. Others may struggle with overcoming the experience and will be "triggered" by a smell, sound or image. Many times trauma is deep-rooted into the primitive part of the brain and the person may not be aware of the memories and will not have the ability to talk about the experience.Research has concluded that the best form of therapy for the treatment of trauma is "experiential" therapy. Equine assisted Psychotherapy is classified as experiential therapy. This therapy differs from traditional cognitive therapy because the client or patient is actively doing and experiencing, not necessarily talking. In cognitive therapy the patient is trying to recall emotional experiences which he or she may or may not be able to articulate. The logic centers of the brain, control language but this center has no connection to the emotional part of the brain. Therefore, a person may not be aware of or have the ability to talk about trauma.Conversely, the emotional centers of the brain my not be able to communicate and translate into words for the language center. In experiential therapy the client is, engaged in their own healing, they are moving, experiencing and the healing happens with or without language. History of Horses & Heroes- 2 worlds collide. Rescuing aboused horses and military family.As a former military spouse, mother of  2 Marines, and my history of rescuing abused horses, it was the perfect combination that day my vision of how to help became clarity. Oct 13th, 2014. I discovered the global entity, EAGALA and new instantly, Horses & Heroes was the name of our new non profit and the work began immediately to create the vision.

Impact Statement

As we expand we must also solidify our foundation, programs and processes. The past two years our networking efforts were fruitful and broad. 2018 was about focus and precision. Networking efforts and goals focused on penetrating deeper layers that resulted in increases in the following areas:

  • · Private-sector funding
  • Alliances with other mental health agencies and veteran-based programs
  • Offering measurable results to those who seek help
  • Improved processes
1. Implement service contracts with 3 additional mental health providers. They bring their groups and clients and we provide the location, resources and experience. ACHIEVED! Partnered with:
a. Kansas City Crime Commission to serve as location for participants to earn community hours
b. Midwest NeuroFeedback to improve PTSD treatment success combining our services
c. JOCO Mental Health to serve as community hours location as well as a referral source for veterans that do not qualify for VA services

2. Bolster awareness and effectiveness of our program to create referral-partnership with 1 key veteran-based program such as Valor Recovery Program. ACHIEVED! Valor brings their PTSD patients for monthly Equine Assisted Therapy sessions

3. Develop and implement specific program targeting challenges and PTSD programming within fire departments. Achieved! Now partnered with KCKFD in assisting the spouses and firefighters cope with job-related trauma. They hold monthly support group meetings at our facility as well as one-on-one meetings at various times

4. Serve 40 veterans or first responders. ACHIEVED! 183 served in 2018

Financial progress from 2017 to 2018:

· Private donor base increased by 4%

· Donor dollars increased by 52%

· Clients served increased 55%

Generous contributors, like you, and your contributions supported our growth and ability to serve our community. Thank you to everyone who has supported us in the past and we ask that you continue to consider us on your 2019 contributions.
Needs Statement
  1. Secure $48,000 in additional flex-funds for salary to hire full time Administrative Director necessary for program growth
  2. Raise additional $72,000 to cover the costs for 40 new clients our 12-week EAP program 
  3. Acquire access to or ownership of private indoor space to conduct services when in climate weather, Can be warehouse or flex-use building
  4.  Identify candidate  for new role as Development Director. Ideal candidate has assisted other non profits to higher revenues, secured grants with the ability to be a visionary.
Service Categories
Mental Health Treatment
Animal-Related NEC
Public & Societal Benefit NEC
Areas of Service
CEO/Executive Director/Board Chair Statement
Julie Baker(CEO)-
We have all read the headlines and heard the news that 22 veterans die per day as the result of suicide. According to the 2015 National Center for Veterans Analysis and Statistics report, Kansas is home to more than 68,000 Vietnam veterans and 72,000 Gulf War veterans. Statistically, 30% of Vietnam veterans are affected by PTSD and roughly 12% of Gulf War veterans are documented to be affected by PTSD. In the 2010 Veterans Affair Census, 40% of veterans will not seek mental health from the VA. This translates to roughly 56,000 military personel affected by PTSD who are not seeking mental health care.
The affects of PTSD are exponentially greater if we start counting the spouses, children, parents, and siblings who may be affected by secondary symptoms resulting from the PTSD. Now, lets start adding in the police men and women, emergency medical teams, and firefighters who are known to be affected by Repeated Exposure Trauma (RET). In 2018, more police officers died from suicide than on duty. Historically, the rate of depression and suicide within this demographic was kept quiet. Thankfully, conversations are increasing and so is awareness. Therapists are inundated with requests for help and they too are now experiencing the overwhelming weight of honor.
The fruition of this program was the result of witnessing the “I’ve got your back” reality regarding the threat of suicide. This format does not allow for the entire story to be told, but the short and quick version is, one Marine is alive today and did not become 1 of the 22 per statistic because of the selfless act of another fellow Marine. My history of rescuing horses inspired the idea of bringing the emotionally-injured horses together with the emotionally-injured people, for mutual healing. I Googled equine therapy and discovered EAGALA, the global entity that trains and certifies professionals. Immediately I went to work to create Horses & Heroes Inc. Our challenges are many! Educating our community, figuring out how to fundraise, installing key people, creating a plan and vision for our future. To address these challenges, we network. We seek advice and counsel from those who have successfully raised money, we actively seek key people, we identified that research will add validity to our vision.
Equine Assisted Psychotherapy (EAP) - Our program is certified through the Equine Growth and Learning Association (EAGALA), which is the gold standard in which all programs are measured. The program is a 12-week, ground-based, team-approach mental health program which uses horses. The team consists of a licensed mental health practitioner, an equine specialist and therapy horses. The horses stand in as powerful metaphors. They are keen to sense what the client might be dealing with and their highly-responsive nature provides the client a hands-on experiential therapy experience unlike traditional cognitive therapy.
Category Mental Health, Substance Abuse Programs, General/other Animal-Assisted Therapy
Population Served Veterans
Short-Term Success
There are numerous anecdotal studies to measure if equine assisted psychotherapy is effective. These studies measure “how does one feel” after the session. Our program is waiting to be approved for a research grant that may be the very first to verify, on the physiological level, that EAP works and why. Clients report lower stress levels, feeling more at peace, and often times experience breakthroughs while interacting with the horses.
Long-Term Success
Our vision is to provide an opportunity for healing and peace to those affected by trauma, stress or anxiety.
Specifically for veterans or those with PTSD, our goal is to be a part of the solution to reduce the number of suicides.
Program Success Monitored By
We anticipate providing data to show lower stress responses, measured through heart variance monitors, improved immune function and reduced stress hormone; measured through saliva testing.
These findings may explain the expressed “I feel better,” the improved mental outlook, improved problem-solving skills and general overall satisfaction.
Examples of Program Success
EAGALA Model EAP is grounded in established researched theories of psychotherapy including Gestalt Psychotherapy. Solution-Focused Psychotherapy, Cognitive-Behavioral Psychotherapy and Experiential Psychotherapy.
Clinical practice has led to academic interest where numerous studies have explored the effectiveness of EAP. Despite methodology weaknesses the findings of studies are remarkably consistent supporting effectiveness of EAP with a variety of clients. Two studies to date, have randomized control groups. EAP was found to be equally or more effective than established interventions in both of these studies:
  • A Comparative study of the Efficacy of Group Equine Assisted Counseling with AT-rick Children and Adolescents. Journal of Creativity in Mental Health, Vol 3(3). 254-284
  • Russell-Martin, LA (2006) Equine Facilitated Couples Therapy and Solution Focused Couples Therapy; A Comparative Study. Doctorate of Philosphy, Northcentral University
Description Our equine assisted facilitated learning program is typically used to promote improved communication styles, learn about ourselves, foster better problem solving skills and even used in group dynamics. These sessions create challenges for the participants encouraging creative thinking and solution based results.
Category Mental Health, Substance Abuse Programs, General/other Animal-Assisted Therapy
Population Served Veterans
Short-Term Success By challenging old behavior and thought patterns, our EAL programming is designed to improve relationships between couples, families and work groups.
Long-Term Success
EAL increases self-awareness, identifies possible thinking and behavioral patterns causing stress or anxiety. Similar to the boy who throws stranded starfish back to the sea, our program is intended to strengthen communities through stronger and healthier individuals.
Program Success Monitored By Testimonials and feedback from EAL sessions will be our measurement of effectiveness. Because our EAL sessions will dominantly be for couples undergoing counseling, small groups from management groups and groups of veterans coming in from PTSD treatment center, we will also be able to collect feedback from unbiased third parties sources.
Examples of Program Success
Our programming starts spring of 2016, therefore we draw from statistics of verified results to support effectiveness of EAL programming.
“For someone in the military like me, it is hard to swallow my pride and ask for help. This was a safe environment to open up in. Sometimes the horses talked for me and helped show me the path to save my marriage.” – Name not revealed for privacy
“Working with the EAGALA model program was a profoundly moving experience for me. I gained insight and wisdom that I did not think was possible. Any service member who has an opportunity should try it.”
– Luke Leonard, OIF Veteran
CEO Comments
Equine Assisted Psychotherapy has been incorporated into mental health models of therapy for approximately 15 years. Still there is limited common knowledge about equine therapy, and its effectiveness.  In addition to finding and helping clients, this program strives to educate people about the benefits and uniqueness of equine therapy.
Often times, the veteran demographic is a difficult one to reach in terms of therapy. These are men and women who have been taught to survive hardships and not dwell on personal needs, and therefor are not always receptive to receiving care. Just convincing a veteran to get help can sometimes be a daunting task. That is why it is important to have board and staff members who are intimately familiar with the military experience and culture; it is the only way our veterans will trust us. 
Executive Director/CEO
Executive Director Ms. Julie L Baker BA, ES
Term Start Oct 2014
Experience Julie Baker-Graduate of Mid America Nazarene University with a degree in business management.Owner and operator for-profit corporation since 2005.Passionate about bringing her experience with horses together with helping those who are affected by trauma, and chronic stressShe is a Certified Equine Specialist certified through the Equine Growth and Learning Association (EAGALA)Currently working towards the advanced certification as well as the military designation.Her business management experience includes:Managing veterinary hospitals,Owner and operator of a Personal training franchise,Fitness Manager of the personal training department for a large fitness club chainAwards and Achievements:Voted "most inspirational"President's Club recipient two consecutive years in global-sales,Leadership academy graduate,Grant recipient for professional accomplishments and leadership roles
Senior Staff
Title Mental Health Director
Experience/Biography Rachel Willoughby Greene is an LPC-Licensed Professional Counselor in Kansas & Missouri. She received her Master of Science in Counseling Psychology from Avila University. She currently counsels a variety of children, adolescents, and adults, and is experienced working with trauma, grief, anxiety and mood disorders, ADHD, and spirituality. Rachel uses multiple techniques catered to the needs of the individual, but always approaches clients with acceptance, compassion, and belief in their ability to change and live their fullest potential. Rachel has a lifelong passion for horses and was always aware of the valuable lessons they can teach us. When she saw Equine-Assisted Psychotherapy (EAP) in action in Oklahoma, she became passionate about its efficacy in the therapeutic process. Rachel believes EAP can help individuals increase awareness and insight aided by the horses natural ability to decrease defenses and guardedness.
Title Event Coordinator
Experience/Biography is a 3rd generation business owner. She and her husband, Brian, have built several successful businesses over the past 30 plus years, while raising 4 great kids. Lisa owns HatsOff! Travel & Concierge, a full-service travel agency and concierge service company specializing in honeymoons, family vacations and memory making fun! Another specialty are events, especially those with an element of surprise, ie. Parties, proposals and “honor/gratitude events”. Because of her extensive network and her shy personality (NOT), Lisa is taking Horses & Heroes into the surrounding communities, conducting tours in order to bring awareness to the life changing H&H mission and purpose.
After the loss of their oldest son, Drew, Lisa understands all too well, that when your life is shattered, nothing is ever the same again. With a lifelong love of horses (At age 6, her first was a “sort of white” Shetland pony named Sheepy, that she quickly renamed to SKYROCKET) and a determination to make a difference, Horses and Heroes and EAGALA became the perfect fit.
Title Marketing Director
Experience/Biography Nicole is the Director of Marketing and our photographer. She is a veteran of the United States Marine Corps where she works as the Public Relations Specialist for all base activities. In her spare time, she is a thrill-seeking travel agent coordinator who loves to travel, jump out of airplanes, and cook. She graduated from MidAmerica Nazarene University with a BA degree in Corporate Communication.
Title Compliance and Development Director
Experience/Biography Shannon is the Secretary of H&H as well as the Compliance and Development Director. She is a veteran of the United States Marine Corps and is currently undergoing training to offer therapeutic massage as a means of helping people recover from traumatic events. She is a dedicated mom of three vivacious kids, and has an talent for organization and details. 
Title Director of Equine Specialists
Experience/Biography Brandon is a successful electrical engineer in Kansas City. He grew up west of the continental divide in Granby, Colorado. Graduated from the University of Wyoming in 1998, and went to work building power plants across America.

At Horses & Heroes Brandon hopes to give back to those who have given so much!
Brandon is an EAGALA Certified Equine Specialist.
Paid Full-Time Staff 0
Paid Part-Time Staff 0
Paid Contractors 3
Volunteers 10
Staff Diversity (Ethnicity)
African American/Black 0
Asian American/Pacific Islander 0
Native American/American Indian 0
Staff Diversity (Gender)
Female 7
Male 3
Formal Evaluations
CEO Formal Evaluation Yes
Senior Management Formal Evaluation Yes
Non-Management Formal Evaluation Yes
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
KCAUSA, Army One Source, FOCUS Marine Foundation, War Horses for Veterans, EAGALA, Camp Valor Outdoors, Signature Psychiatric Hospital,Veterans Treatment Court JOCO, CLAY and CASS counties, JOCO Mental Health, Kansas City Metro Crime Commission, Midwest Neurofeedback, Veterans 4 Life, Valor Recovery, VFW, Caregivers on the Homefront, KCKS Fire Department Spouse Support
Equine Assisted Growth and Learning Association2015
Arabian Horse Association2007
Catholic Charities USA1999
Great Nonprofits2016
Government Licenses
Is your organization licensed by the government? No
CEO Comments
The challenges we face as a new non profit include:
  • Educating community about our programs
  • Receiving regular donations to offset costs associated with programming
  • Developing board to include contributing members
  • Identifying future challenges and planning accordingly
  • Create dynamic marketing strategy to include promotional video, testimonials and supportive quantitative research 
Actions taken or proposed actions to address challenges:
  • Network within the community to educate and promote our  program
  • Communicate and network with potential donors to seek regular individual and corporate support 
  • Seek guidance from mentors and consultants to create effective board of directors, committees and managers
  • Create business plan with specific goals and timelines
  • Connect with clients who are ready and able to share their stories via video, photographs and text for dynamic testimonials 
Board Chair
Board Chair Ms. Julie Baker
Company Affiliation Keller Williams Realty Partners Inc
Term Oct 2014 to Dec 2020
Board Members
Mr. Robert BakerAmerican Airlines
Ms. Julie BakerKeller Williams Realty
Ms. Shannon DanleyStudent
Mrs Angie Roth
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 4
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 1
Female 3
Unspecified 0
Board Term Lengths 2
Board Term Limits 5
Board Meeting Attendance % 100%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 50%
Percentage Making In-Kind Contributions 100%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 4
CEO Comments
Since we are a newer organization with limited knowledge and understanding or governance,  
we have hired a private consultant to help us:
  • Identify
  • Plan
  • Navigate
  • Execute our plan for optimal success
Fiscal Year Start Jan 01, 2019
Fiscal Year End Dec 31, 2019
Projected Revenue $69,000
Projected Expenses $68,700
Spending Policy Income Only
IRS Letter of Exemption
Foundation Comments
  • FY 2018: Financial data reported using agency's 990-EZ. 
  • FY 2017, 2016: Financial data reported using the agency's internal financials.
Detailed Financials
Expense Allocation
Fiscal Year201820172016
Program Expense$17,902$16,263$11,660
Administration Expense$23,011$4,471$3,663
Fundraising Expense$4,130$1,759$3,010
Payments to Affiliates------
Total Revenue/Total Expenses0.741.640.52
Program Expense/Total Expenses40%72%64%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201820172016
Total Assets$0$0$0
Current Assets$0$0$0
Long-Term Liabilities$0$0$0
Current Liabilities$0$0$0
Total Net Assets$0$0$0
Short-Term Solvency
Fiscal Year201820172016
Current Ratio: Current Assets/Current Liabilities------
Long-Term Solvency
Fiscal Year201820172016
Long-Term Liabilities/Total Assets------
Top Funding Sources
Fiscal Year201820172016
Top Funding Source & Dollar AmountIndividual Donor $38,916 -- --
Second Highest Funding Source & Dollar AmountIndividual Donor $5,100 -- --
Third Highest Funding Source & Dollar AmountIndividual Donor $5,000 -- --
Capital Campaign
Currently in a Capital Campaign? Anticipated In 3 Years
Campaign Purpose Indoor facility for year-around services
Goal $150,000.00
Capital Campaign Anticipated in Next 5 Years Yes
Organization Comments
As our organization develops and grows, we will require advanced methods of accounting and reporting. For now, it is all done in-house via spreadsheets.
Other Documents
EAGALA Military Designation Approval Letter2019View
2018 Achievements & 2019 Goals2018View
Brochure- Front2018View
Brochure - Back2018View
Certificate of Good Standing2018View
Charitable Solicitation License2018View
Military Designation Therapist Testimony2018View
Veteran Treatment Court Testimony2017View
Journal of Trauma & Treatment2017View
EAGALA Military Resources Handbook2009View
Organization Name Horses & Heroes Inc.
Address 22052 w 66th St # 207
6715 Mize Road
Shawnee, KS 66226
Primary Phone (913) 210-5678
Contact Email
CEO/Executive Director Ms. Julie L Baker BA, ES
Board Chair Ms. Julie Baker
Board Chair Company Affiliation Keller Williams Realty Partners Inc
Year of Incorporation 2014