American Truck Historical Society
10380 N. Ambassador Dr.
Kansas City MO 64153
ATHS Headquarters in Kansas City
Web and Phone Contact
Telephone (816) 891-9900
Mission Statement
Briefly, our ongoing mission and focus is to collect, preserve, authenticate, and display artifacts and all other relevant materials [books, photographs, etc.] pertaining to the origin, progress, and development of the American trucking industry and the vast number of individuals who helped make it all happen. In support of our mission, we have established Board-driven operating principles and a new Strategic Handbook in which the formative theme borrows from Jim Collins’ book Good to Great.
Leadership
CEO/Executive Director Don Bretthauer
Board Chair Mr. John Vannatta
Board Chair Company Affiliation American Airlines Retired
History and Background
Year of Incorporation 1971
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

 Breakdown
Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Statements
Mission Statement Briefly, our ongoing mission and focus is to collect, preserve, authenticate, and display artifacts and all other relevant materials [books, photographs, etc.] pertaining to the origin, progress, and development of the American trucking industry and the vast number of individuals who helped make it all happen. In support of our mission, we have established Board-driven operating principles and a new Strategic Handbook in which the formative theme borrows from Jim Collins’ book Good to Great.
Background Statement
Incorporated in 1971, the American Truck Historical Society was formed to preserve the history of trucks, the trucking industry and its pioneers. Shortly thereafter, The American Trucking Association officially recognized ATHS as the “duly authorized organization founded to record and develop trucking industry historical data.”
 
Wheels of Time and Showtime are published as part of our historical mission.
 
Since 1971, membership has increased to 20,000+ in 94 chapters, 50 states and 23 foreign countries.
 
An annual convention has been held each year since 1972, with an antique truck show, open to the public, added in 1980. From 23 trucks in 1980, ATHS has had two shows with 1,000 trucks and special interest vehicles.
 
Our library has more than 100,000 photographs; 45,000 books and periodicals, and a collection of scale model trucks.
 
In 2001, ATHS purchased its current 28,450-square-foot facility and paid off the mortgage on the property in 2011. Tenants in the facility provide valuable revenue.
Impact Statement
Past Year 2014-2015 Accomplishments:
 
  1. Held most successful and well attended truck show in the history of ATHS including the showing of 1215 trucks and a total attendance of 9,000.
  2. Continued to make necessary repairs to the headquarters office including window seal repair and draining work to prevent water leakage in the building.
  3. Re-launched a the online photo album of antique trucks with more than 20,000 photos included and now allow any interested individual to purchase the photos online.
  4. ATHS hired a new executive director with an MBA and who is a Certified Association Executive in October, 2014.
  5. This year ATHS has set a goal of $100,000 for its Annual Giving Campaign.
  6. ATHS has launched an effort to encourage planned giving by responding to interested individuals with direct mail and other communications.
  7. ATHS will be expanding its sponsorship activities to help increase revenues into the organization.
Needs Statement
  1. The building's carpet is more than 25 years old and needs replacing.
  2. The HVAC system has been completely overhauled but headquarters facility still needs a new roof .
  3. Purchase donor research module to interact with the current database in order to target donors more effectively for contributions and invest in staff training.
  4. Complete “Buy a Brick” funding for outside signage.
  5. Move forward with 50th Anniversary [2021] Capital Campaign with annual, planned, capital, and endowment components.
Service Categories
Historical Organizations
Areas of Service
MO - Jackson County
National
MO
CEO/Executive Director/Board Chair Statement
Over the last few years the Society has undergone a top-down overhaul. We have undertaken Strategic Planning for the first time in our history, making us much more efficient. We restructured Annual Giving and have exceeded expectations. The Annual Convention, our flagship event, has been more carefully budgeted and now contributes nicely to the bottom line. With our new Library Director we have finally given direction to our History Library and Archives, our most important asset.
 
We have announced a Planned Giving Program to launch in late 2014. Until recently, member dues funded 75% of what we do but, with the recent economic crisis and membership demographics, our membership has declined over the past few years. Numerous programs are underway to reverse that trend and we have arrested it.
 
Our Executive Committee has been instrumental in our overhaul and we see every promise of ongoing success. Programs and publications are strong and successful. The primary focus now is our long-term stability, so we are re-positioning ourselves accordingly. Transportation is a vital industry and its history is an important part of our national heritage. Our role here must continue to be pivotal; that’s our mission.
 
My personal passion for this mission has existed for a very long time. I grew up in the trucking business and spent the better part of my career there. My administrative experience comes from nearly 30 years in the U.S. Navy both on active duty and as a reserve officer. I have always had an appreciation for the history of the trucking industry and naturally gravitated to the Society as soon as I became aware of it in the early 1980s. I have been on the Board of Directors for nearly 20 years. My retirement from my full-time job came in time for my commitment on the Executive Committee and has given me time to devote to the task described above. The Society is truly a passion. I see our involvement in the Kansas City Community Foundation as a key part of our future.
Programs
Description ATHS’ endowment will help support the financial stability and continued growth of the organization. With our 50th Anniversary approaching in 2021, our strategic vision is to have an endowment the equivalent of three times our annual operating budget.
Category Arts, Culture & Humanities, General/Other History & Historical Programs
Population Served General/Unspecified, ,
Short-Term Success Measuring quarterly and annual outcomes in our advancement efforts will be a major part of our strategic agenda, one the Executive Committee and full Board will use to assess progress and ensure institutional accountability. Broken down more specifically, we will have pre-calculated measurement methods that include time-on-task analysis of research conducted in the areas of foundation and corporate support, major prospects, grant opportunities and grants submitted, and reports from our soon-to-be-formed planned giving council.
Long-Term Success Quantitatively, we will measure projected versus actual growth in annual and planned giving, our growth non-endowment-related capital reserves, income over expenditures in facility rentals and the annual convention and truck show, and permanently held endowment assets. Then we will measure to what extent we have been able to use endowment income and unrestricted reserves to provide for qualitative improvements, such as staff development, library digitization, facility upgrades, and the like.
Program Success Monitored By
Our primary measurement tool is our Strategic Handbook, which is an ongoing agenda for all we do, staff and Board alike. We shall use this comprehensive document over a three-year, self-renewing cycle. This ensures the Handbook has an ongoing shelf life as our principle measurement and management tool.
ATHS’ secondary tool of measuring success of our Endowment program is the accomplishment of short-term success, and the continued growth and successful investment of the operating endowment.
Examples of Program Success Our program is new and internal so “stories” and/or “statistics” are not available at this time.
Description ATHS is the only comprehensive trucking library within a 300-mile radius of Kansas City. This facility is available to researchers, students, educational programs and the general public. ATHS has partnered with University of Missouri-Kansas City to advance education in the Kansas City area. As a Partnering Institution, ATHS has agreed to take on qualified students from the departments of history and journalism who are interested in making an internship a part of their education. ATHS provides hands on, practical and professional experience that is difficult for students to attain in the classroom. The Digitization of the Collections is a significant contribution to the library’s educational enhancement and is progressed by the work of interns. The images produced can reach a far wider audience of students and truck enthusiasts all over the world, expanding the benefits from our expansive library holdings and collections.
Category Education, General/Other Library
Population Served General/Unspecified, ,
Short-Term Success In 2012, a public gallery was launched for easy access to 5,000 digital images now available on the ATHS website. Interns have organized, catalogued and scanned thousands more images in 2014 alone. To be exact, more than 20,000 images from the White Motor Photo Collection have been digitally captured and preserved using the intern program from UMKC. In addition, a public search engine has been launched, making it convenient to access the images and library holdings on the ATHS website.
Long-Term Success To create digital images of all objects housed in the ATHS Library that can be accessed by school programs, truck companies and other interested parties locally as well as all across the world. To schedule school field trips onsite to view collections in the library and see the large display of scale model antique trucks. To create and host seminars, publish journal articles and books about American Trucking History.
Program Success Monitored By
The number of digital images available online from the collections, articles or books written about trucking history, trucking courses developed, and school field trips scheduled will measure success.
This process of digitizing the collection is just one part of a much broader strategic effort underway through which we are building and sustaining what we call the “Good to Great” initiative. This initiative involves staff, Board, and all of our programmatic operating areas.
Examples of Program Success
“Interning at ATHS has given me a broad set of skills to take with me as I start my career in the public history field. I have gained many tools to further my career such as cataloging, digitization, scanning standards, technological information, and grant writing. I have been privileged to be shown the different ways historical societies operate with their Board and the infrastructure that manages the organization.” - Caitlin Eckard, Intern
“The ATHS staff enhances the education of UMKC students in numerous ways by aspiring skills in archival methods, collections management, and historic preservation. These skills are vital for the educational and professional profiles of future historians, but difficult to transmit in the classroom. The greatest benefit of working with ATHS, however, is their willingness to adapt and specialize the internship experience to the particular needs of the student.” – Dr. Christopher Cantwell, UMKC
Description Since October 1980, ATHS has published its bimonthly magazines, Wheels of Time, as well as the special annual supplemental publication Show Time. These publications have become the premiere publications of the antique trucking world. Show Time is a photo collection of the antique trucks registered at our annual National Antique Truck Show along with articles covering show events and attendees. Wheels of Time is filled with articles and photographs of antique trucks, trucking company histories, and personal stories of the truckers who made the industry the driving force it is today. Each issue includes letters from readers, a listing of upcoming truck shows and events, headquarters news, new ATHS members, chapter and Board of Directors directories, classified ads for trucks and parts, regular columns on restoration tips, ATHS archives, and much more!
Category Arts, Culture & Humanities, General/Other History & Historical Programs
Population Served General/Unspecified, ,
Short-Term Success In 2013, a new cover design was introduced to help make the Wheeels of Time magazine more current with other publishing standards. This new design will hopefully help to attract a younger crowd and extend the longevity of the Society way into the future. Contracts have also been expanded with new vendors across the nation to sell the publication in local retail stores such as Tractor Supply. This extra accessibility helps reach a broader audience and is another way of recruiting new members and generating more interest in trucking history and making more people aware of the library, website and all the other resources available.
Long-Term Success The Wheels of Time has always been the best tool to communicate Society happenings and business matters with its 20,000+ membership. The magazine shares a wide range of personal trucking articles, stories and photographs from its own members. It provides a wide range of subjects on truck manufacturers, trucking companies, different makes and models and individual driver stories. This program has increased trucking history knowledge and inspired many new truck enthusiasts around the world.
Program Success Monitored By Letters to the Editor with positive reviews and commentary helps ATHS know when the magazine is creating stories that mean something valuable to its readers. Getting nominated or receiving truck writing awards would also be a good tool to measure success.
Examples of Program Success “Wheels of Time magazine provides a record of truck and trucking history—the history of specific makes of trucks, of trucking companies, and of personalities associated with the industry. It promotes historic preservation, furnishes useful information to collectors and restorers, and facilitates communication among members. I have written articles regularly for the magazine over the past three-and-a-half years and have found that my writing has generated interest in members that has led to many emails and phone calls being exchanged asking and answering questions. This is an exercise which has benefited perhaps hundreds of us. It has been gratifying to me and I believe helpful to the society.” Dick Callaway, ATHS member
CEO Comments  ATHS is becoming more effective in its use of volunteer leaders and is clarifying the roles of both the elected board and hired staff.
Executive Director/CEO
Executive Director Don Bretthauer
Term Start June 2008
Email don@aths.org
Co-CEO/Executive Director
Term Start
Compensation Last Year
Staff
Paid Full-Time Staff 7
Paid Part-Time Staff 1
Volunteers 3
Retention Rate 86%
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy No
Document Destruction Policy Yes
CEO Comments The organization is diversifying its revenue sources in order to maintain adequate reserves and building an endowment for long-term sustainment.
Board Chair
Board Chair Mr. John Vannatta
Company Affiliation American Airlines Retired
Term June 2014 to June 2016
Email vannatta@md.metrocast.net
Board Members
NameAffiliation
Mr. Tom Amaducci Township of Hanover, NJ, Retired
Mr. Manuel Andrade Andrade Trucking
Mr. Kevin Black CHI Aviation
Mr. Arnold J. Braasch Talbert Trailers, Retired
Mr. Donald N. Chew Retired
Mr. Rocco Chianelli Northland Refrigeration
Mr. Mike Colton Bowest Corporation, Retired
Mr. Ken Crouse Crouse Cartage Co., Retired
Mr. George Crouse Crouse Transportation Services
Mr. Jerry Crume Gordon Trucking
Mr. John Doll Retired
Mr. Terry Dovre Brake Systems, Inc., Retired
Mr. Mel Fair Jr.Central Md. International
Mr. Charles R. Flexter Char-Lynn Trucking Inc.
Mr. Marty Glomb Travelers Insurance
Mr. William B. Gross Retired
Mr. Michael Gully Gully Transportation
Mr. David Hemelright Loudon County, TN Schools Maintenance, Retired
Mr. Clayton A. Hoak HNTB Corporation, Westbrook, ME
Mr. Terry Klenske Dalton Trucking Inc.
Mr. Rick Knox Gully Transportation
Mr. Allen I. Koenig Kingsway Transportation & Midwest Specialized Transportation, Retired
Mr. John Lamke Lamke Auto Body Truck Repair, Retired
Mr. Stuart R. Maguire Stu Maguire's Equipment Sales, Inc.
Mr. David McNeill Furmanite Corporation
Mr. Dean McWhirk ACST Transport LLC
Mr. James F. Miller Q&D Construction; Consolidated Freightways, Retired
Mr. Jim Moore JEM Transport Inc., Retired
Mr. Tom Mullen Walmart Transportation
Mr. George Petrask Coddington Heavy Duty Equipment Appraisal
Mr. Ed Rocha Rocha Antique Trucks
Mr. Stephen L. Rosemond M&P Transfer
Mr. Richard J. Schaffer U.S. Government, Retired
Mr. Dave Schroyer Schroyer, Inc.
Mr. Mark Schroyer D & M Transport
Mr. James H. Suttles Suttles Truck Leasing
Mr. Tony Van Beek Pomona Feed, Owner, Retired
Mr. John Vannatta American Airlines (Retired)
Mr. Mark Vassallo Alban Tractor Co., Inc.
Mr. Bill Wagner Retired
Mr. Bryan C. Webster Kenan Advantage Group
Mr. Lenny Wild Co-Owner of Floyd Wild Trucking, Retired
Mr. Bobb Williamson B.C. Transit, Retired
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 41
Hispanic/Latino 1
Native American/American Indian 1
Other 0
Board Demographics - Gender
Male 43
Female 0
Unspecified 0
Governance
Board Term Lengths 0
Board Term Limits 1
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 80%
Percentage Making In-Kind Contributions 100%
Number of Full Board Meetings Annually 3
Standing Committees
By-laws
Ethics
Executive
Finance
Marketing
Membership
Nominating
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Strategic Planning / Strategic Direction
CEO Comments Almost all board members have a career history with a trucking company in some fashion and are connected through their passion for preserving truck history. Most board members are retired.
Financials
Fiscal Year Start Jan 01, 2015
Fiscal Year End Dec 31, 2015
Projected Revenue $1,174,700
Projected Expenses $1,207,100
Endowment Value $427,758
Form 990s
Audit Documents
IRS Letter of Exemption
Foundation Comments
  • FY 2014, 2013, 2012: Financial data reported using IRS Form 990.
  • Foundation/corporate revenue line item may include contributions from individuals.
Detailed Financials
 
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201420132012
Foundation and
Corporation Contributions
$79,756$168,494$103,388
Government Contributions$0$0$0
Federal--$0$0
State--$0$0
Local--$0$0
Unspecified$0$0$0
Individual Contributions--$0$0
$0$0$0
$312,501$607,311$269,341
Investment Income, Net of Losses$2,428$6,441$1,371
Membership Dues$575,491$625,301$629,492
Special Events$0$0$0
Revenue In-Kind$0$0$0
Other$58,743$53,323$101,989
Expense Allocation
Fiscal Year201420132012
Program Expense$808,939$974,150$713,599
Administration Expense$58,666$122,725$95,868
Fundraising Expense$79,911$88,124$182,000
Payments to Affiliates--$0$0
Total Revenue/Total Expenses1.091.231.12
Program Expense/Total Expenses85%82%72%
Fundraising Expense/Contributed Revenue100%52%176%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$3,797,183$3,696,956$3,430,377
Current Assets$1,730,967$1,153,854$1,018,055
Long-Term Liabilities$13,000$0$0
Current Liabilities$147,511$148,579$157,871
Total Net Assets$3,636,672$3,548,377$3,272,506
Short-Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities11.737.776.45
Long-Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
Organization Name American Truck Historical Society
Address 10380 N. Ambassador Dr.
Kansas City, MO 64153
Primary Phone (816) 891-9900
Contact Email aths@aths.org
CEO/Executive Director Don Bretthauer
Board Chair Mr. John Vannatta
Board Chair Company Affiliation American Airlines Retired
Year of Incorporation 1971