American Royal Association
1701 American Royal Court
Kansas City MO 64102-1024
Ride 'Em Cowboy!
Web and Phone Contact
Telephone (816) 221-9800
Fax 816- 221-8189
Mission Statement
The mission of the American Royal is to impact the future of agriculture through competitive learning, scholarships, education, and agriculture events. The American Royal is successful in providing hands-on learning experiences connecting the city's urban students to food and agriculture through programs in classrooms, at American Royal events and outreach programs. It's Kansas City's passion for rich agricultural heritage that established the American Royal's educational mission and vision.
CEO/Executive Director Glen Alan Phillips
Board Chair Charlie Tetrick
Board Chair Company Affiliation Walz Tetrick Advertising
History and Background
Year of Incorporation 1953
Volunteer Opportunities
Ways to donate, support, or volunteer

A donation to the American Royal means you are impacting the future of agriculture and helping to create future generations of leaders. Please consider a gift today and help the American Royal continue to inspire and cultivate dreams.

The American Royal accepts checks or money orders, credit cards and in-kind donations. There are also numerous volunteer opportunities if you prefer a hands-on experience.

For more information on how you can get involved at the American Royal, contact Jessica Wright, Manager of Development and Volunteer Engagement at

Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement The mission of the American Royal is to impact the future of agriculture through competitive learning, scholarships, education, and agriculture events. The American Royal is successful in providing hands-on learning experiences connecting the city's urban students to food and agriculture through programs in classrooms, at American Royal events and outreach programs. It's Kansas City's passion for rich agricultural heritage that established the American Royal's educational mission and vision.
Background Statement
The American Royal is a non-profit 501(c)(3) organization based in Kansas City since October 1899. We began as the National Hereford Show, the first nationwide show for the exposition and sale of purebred cattle. The first official American Royal Horse Show occurred in 1905 with the help of prominent horse trainer Tom Bass. The American Royal is a nationally recognized brand of excellence and a well-known venue of world class competition and entertainment. Since 1899, the American Royal has sought to promote and celebrate excellence in the agriculture process and develop future generations of leaders through agrarian values including hard work, resilience and grit.
Today, we provide opportunities for youth and adults from around the country to compete in our Livestock Show, ProRodeo, and Horse Shows. Many people know us for our World Series of Barbecue®, which is actually our largest fundraiser. Events including the barbecue allow us to give over $1 million annually for youth scholarships and support agriculture education programs, in turn we reach over 18,000 students through education programs each year. As a non-profit community volunteer based organization, the American Royal raises funds to fulfill its vision and mission though endowments, contributions, sponsorships, and event revenues.
Impact Statement
Kansas City was founded on the agriculture and livestock industry and it is the hope of the American Royal that this generation of youth can learn about this vital industry, not only how it relates to our city's history, but how it profoundly affects our future.
The 2018 American Royal impact numbers are as follows:
  • 18,078 students were reached through American Royal events and museum, outreach programs, and classroom visits.
  • 109 scholarships awarded
  • $200,650 of scholarships awarded through leadership and competitive events.
  • 4,910 students from 87 schools attended the Field Trip, formerly known as School Tours.
  • 425 students in 5 partner schools gained access to agriculture education in their third grade classrooms through the Neighborhood Schools Program.
  • 555 students in 7 partner schools explored careers in agriculture through the AgSTEM Explorer middle and high school programs.
  • 267 classroom visits took place at the American Royal.
  • American Royal staff and volunteers visited 78 classrooms.

More than 270,000 people attend American Royal events throughout the year and generate $60 million of economic impact to Kansas City.
The 2019 Top Goals for The American Royal are as follows:
  • Reach at least 2,000 more students through American Royal events and museum, outreach programs and classroom visits versus 2018.
  • Increase school partnership programs (Neighborhood Schools and AgSTEM Explorer) by 20% each.
  • Enhance volunteer program structure to engage more volunteers and aid in training, rewarding and recognizing volunteer support and leadership
  • Increase contributions to the American Royal Scholarship Fund by $10,000 to provide additional academic scholarships for outstanding students in agriculture leadership and academic excellence.
Needs Statement

The American Royal's most urgent needs are:

  • Monetary gifts 
  • In-kind Donations
  • Volunteers
  • Program Partners
Service Categories
Agricultural Programs
Primary & Elementary Schools
Areas of Service
Geographic Area Served Narrative Participating schools in our middle school programs are considered under-served urban and suburban communities with an average of 70% percent free and reduced lunch program participants. These student populations are also considered incredibly diverse with a minority population of 76%. Having a program like AgSTEM Explorer helps students to think about their futures in ways they haven’t considered before, thus providing them an opportunity to identify a career path they could be successful in that they would never have known about otherwise. The more opportunities these under-served students can get to realize they can be successful is critical to their futures and their communities over the long-term.
CEO/Executive Director/Board Chair Statement

I believe in civic involvement and giving back to a community I love. I am very passionate about that. I have spent the last several years learning about agriculture, livestock, and western entertainment and of course BBQ while I was serving as a volunteer and board member at the American Royal. I believe I can bring my civic passion to the American Royal and make a positive impact.

The America Royal represents different things to different people. Most of us agree that it is a place where competitive learning experiences (those might be equestrian, livestock, BBQ and western events) promote and celebrate the excellence in agricultural progress and help to develop future generations of leaders. We do this through all kinds of events—over 20 large scale events this past year. They make our community proud and they are also entertaining—the Parade, the Rodeo, the beautiful UPHA Horse Show, the Hunter Jumper Show, the Business and Scholarship Luncheon, and the Junior Premium Livestock Auction. These events show how varied we are and how many different ways we reach into our community.

These events bring several thousand animals to the American Royal. Those animals bring with them on average 3 people. Those people in turn spend money throughout the area creating a 60 million dollar impact in Kansas City.

However, the American Royal faces many challenges such as increasing attendance of revenue generating events to increase funds available, establishing relevance in the community, engaging urban youth and identifying with all of the members of our community. These challenges are being addressed through increased media presence and marketing of our events.

I want the American Royal to be around for another 114 years so my grandchildren and great grandchildren will know that they have something in their community that touches on so many tenants of our life.

Cynthia Pistilli Savage, 2013 Chairman and first elected female of the American Royal Board of Directors.

The American Royal education programs are the cornerstone of our mission. A few of those prominent programs are detailed below.
  • The flagship educational event of the American Royal season is the Field Trip formerly known as School Tours. We open our doors to more than 5,000 school-age youth. The tours are hosted for four days and offer students, educators and parents the opportunity to learn more about food and agriculture through exhibits.
  • The American Royal’s AgSTEM Explorer Program was created to introduce middle school students to agriculture through career exploration, experiential learning, and industry exposure.
  • Neighborhood Schools Program brings the farm and ranch into the classroom, and takes students out of the classroom for fun, eye-opening experiential learning.
  • Youth Leadership Day provides career and professional development sessions, including job interview sessions that provide written and verbal feedback, as well as networking opportunities.
Category Education, General/Other Educational Programs
Population Served Children and Youth (0 - 19 years)
Short-Term Success We would like to target more areas where students may be less familiar with food and agriculture and the opportunities it offers for a career. Each year we get many comments from educators and students, who are able to experience and learn about production agriculture for the first time in person.
Long-Term Success

§ Many youth of today are four to five generations removed from the farm. Our goal is to teach youth where the food on their tables comes from. Many who attend the Field Trip/ School Tours interact with animals and other aspects of production agriculture for the first time. The American Royal seeks to encourage more urban youth to pursue a future in agriculture, which is a very good career option in today’s world. We would like to increase the reach of our education programs to 20,000 students.

Program Success Monitored By

§ Evaluations and surveys are distributed to educators in their resource packets. These evaluations along with electronic versions are completed and sent back to the American Royal for review. This feedback is compiled and reviewed with the Education Committee to determine the success of the program and what areas may need additional attention.

Examples of Program Success
  • Increased number of partner schools on the middle school level from 4 to 6 in 2018-2019 and the addition of 3 high school partnerships. This resulted in an increase of 370 new students to the AgSTEM Explorer experience.
  • Enhanced programming during the high school Youth Leadership Day increased participation from 875 in 2018 to 1100 in 2019.
  • Interactive and curriculum based educational exhibits at the American Royal Field Day/School Tours resulted in excellent feedback from teachers as the exhibits continue to better align with academic standards.

The American Royal is proud to offer scholarships for outstanding leadership and academic excellence as well as competitive events.
Academic and Leadership scholarships include the Seaboard Royal Scholars Program, Veterinary Scholars Program and through Agriculture Future of America (AFA). All students are pursuing agriculture or veterinary degrees and demonstrate academic and leadership excellence in their schools and communities.
Scholarships to individuals and teams participating in the judging competitions are awarded throughout the fall season.
Equestrian scholarships are offered to riders in the Saddle Horse Show, Hunter/Jumper, Youth and Open, Cutting Horse, and Quarter Horse Show.
Scholarships are also offered to outstanding agriculture journalism students during the American Royal Livestock Show to serve as media interns during our annual Livestock Show.
Category Education, General/Other Student Financial Aid
Population Served General/Unspecified
Short-Term Success
We would like to offer 10% more scholarships and determine how to provide more to those that compete in our events and demonstrate a real interest in agriculture.
Long-Term Success We would like to see this generation on the farms and working in related careers. We would ultimately like to see a 10% increase in the next 20 years of youth working in this industry.
Program Success Monitored By Program Success is monitored by number of applicants and awarded recipients for the academic and leadership scholarships.
Examples of Program Success
The number of applicants and geographic regions and colleges represented has increased 600% and has grown from a regional scholarship base to a national scope. This has increased the profile of the American Royal and our mission of impacting the future of agriculture. Demand for scholarship dollars has increased in five years, however, number of scholarships awarded has only doubled and not kept up with the demand and need for financial assistance from college students.

The American Royal has hosted many community events over the past one hundred years in order to fundraise and raise awareness for its vision and mission. The competitive events, as well as education programs, serve to connect the American Royal to a broad range of individuals of all ages from across the country.

  • The World Series of Barbecue® is a longstanding tradition in Kansas City and is the largest fundraiser for the American Royal. This signature Kansas City event includes public events and activities.
  • The American Royal Livestock Show is one of the most prestigious and toughest competitions and draws an audience of owners, breeders, and enthusiasts from across the country as a national show.
  • The Rodeo is packed with bulls, barrels, mutton bustin’ and mini broncs.
  • Six equine shows varying from local competitors to nationally renowned trainers and stables.
  • A Leadership Summit explores leadership qualities and agrarian values for professionals across Kansas City.
Category Community Development, General/Other Rural Economic Development
Population Served General/Unspecified
Short-Term Success

§ Financial sustainability for competitive events including equine shows, youth and Pro Rodeo and educational programs.

Long-Term Success

§ Expanded programs for education and competitive learning. We seek to create a calendar of year-round programming in order to provide more educational opportunities and competitive events.

Program Success Monitored By

      Program Success is monitored by public attendance at events, exhibitor participation at events, financial solvency, and feedback from participants all factor into program success.

Examples of Program Success Attendance and participation at competitive events including the Livestock Show, World Series of Barbecue and Equine Shows are showing growth over the past three years. Education programs including the Leadership Summit are reaching students of all ages and different segments of the Kansas City community, thus creating heightened relevance to our iconic and historic institution.
American Royal events and educational programs are made possible due to the commitment of hundreds of volunteers who serve in roles as Board members, committee and planning leadership, and event support. These dedicated volunteers allow events to be executed with limited financial resources.
Throughout the year, roughly 600 volunteers offset 6,792 employee hours during events and education programs. This totals $58,411.20 of savings for the organization (based on Missouri minimum wage rates). Volunteers are sourced through partner organizations, association members, community servants, and American Royal alumni. Without the volunteer army the American Royal would not be able to successfully execute its prestigious programs and events.
Category Philanthropy, Voluntarism & Grantmaking, General/Other Voluntarism Promotion
Population Served General/Unspecified
Short-Term Success

§ Managing a volunteer force of hundreds takes time, organization and skill. The American Royal currently employees one full-time staff member who contributes part of her time to the Volunteer program. Management of the program has also included background checks for all volunteers serving during youth events. Volunteers are equipped with information and trained on expectations and responsibilities while serving as an American Royal ambassador. Supplies and volunteer management software are utilized to carry out the needs of the program. When our events are well perceived by the attendees, contestants, exhibitors, volunteers and staff with minimal fatigue we have successfully managed our resources.

Long-Term Success

§ Volunteer Retention is success. Volunteers have many options as to where they can donate their time and talent in Kansas City. To continue to retain volunteers year after year, organizations must embrace volunteers as part of their organizational family. To do so, the American Royal gives volunteers the annual AR pin to wear throughout events, American Royal gear (t-shirts, safety vests, etc.), and provides snacks, drinks and occasional meals. Retaining volunteers also serves to reduce volunteer training from year to year and establishes continuity, quality service, and reliability for American Royal exhibitors and guests who attend.

Program Success Monitored By Program success is monitored by the number of volunteer roles filled by individuals for all American Royal events, volunteer retention year-to-year for events and the feedback we receive on surveys for events and volunteer experience.
Examples of Program Success The American Royal engages in recruitment activities throughout the year to encourage partner organizations, young professionals, community members, and civic organizations to participate in committee leadership and event support. The success of the iconic 120-year old organization is dependent on volunteer interest and involvement. Volunteer recruitment takes place through sponsor organizations, American Royal recruitment events, and online. Recruitment efforts are also needed to replace an aging volunteer base. This certainty requires new and creative outreach and recruitment efforts to connect with individuals who may not already see the relevance of the American Royal and its mission. To enhance these efforts, funds will be used to create additional volunteer collateral and advertisement.
CEO Comments

The American Royal celebrates 120 years of agriculture tradition and excellence in 2019. As one of Kansas City’s longest running traditions, the events we host that are most recognizable include our World Series of Barbecue, the Livestock Show, Rodeo, equine shows and more. However, it is our educational mission that drives our programs and events throughout the year.

Kansas City is rooted in agriculture heritage stemming from the Kansas City Stockyards, grain business, railroads and finance. Agriculture and connected businesses are imperative for the growth and success of our city, as well as the Kansas and Missouri economic growth and development.

As an organization dedicated to youth and education, the American Royal reached more than 18,000 students through educational programs, events and outreach including the American Royal Museum, School Tours, AgSTEM Explorer, Youth Leadership Day, Neighborhood Schools program and various other programs. Our partnerships with local elementary and middle schools have allowed us to create thousands of agricultural education impressions during the school year. In 2018, more than 109 scholarships were awarded to individuals and teams. Scholarships were awarded for high school and collegiate judging contests, livestock and equine competitive events, and academic excellence for college and veterinary students.

Growth of the American Royal’s education programs is paramount to the ongoing success of our growing organization. As we look to the future in a new state-of-the-art facility and education center, relationships with students, parents, teachers, and allied industry will be critical.

Connecting students, educators, and general public to the relevance of food and agriculture is a goal of the American Royal organization. Agriculture’s future is our future and it is fueled by the vision, dreams, and passions of all involved. This region is abundantly blessed with natural resources, and for the American Royal, our greatest natural resource is the young people who will be involved in our industry. 

Glen Alan Phillips, President and CEO of the American Royal

Executive Director/CEO
Executive Director Glen Alan Phillips
Term Start Apr 2019
Senior Staff
Title Director of Education
Title Director of Finance
Paid Full-Time Staff 16
Paid Part-Time Staff 2
Volunteers 650
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Board Chair
Board Chair Charlie Tetrick
Company Affiliation Walz Tetrick Advertising
Board Members
Mr. Malcolm Aslin
Mr. Mike BeamKansas Livestock Association
Mr. Bryan BeaverFlat Tail Ranch
Mr. Brad BendleAmerican Century
Mr. Bret BorotaCerner
Ms. Mandy BurdittBOTAR
Ms. Carol Carlson
Mr. Chris ChinnMissouri Department of Ag
Mr. Harry ClebergFarmland
Mr. Tim CongroveShook, Hardy & Bacon
Mr. John DillinghamDillingham Enterprises
Mr. David FowlerKPMG
Mr. John FuchsChairman's Club
Mr. Rafael GarciaGarcia Architecture
Mr. Walt GeorgeOld World Spices & Seasonings
Ms. Margee HartSaddle & Sirloin
Mr. Bob HoveyHovey Williams
Ms. Mary Hunkeler
Mr. Cliff IlligCerner
Mr. Mariner KemperUMB
Mr. Mark KolkhorstADM
Ms. Ann KonecnyFoley Equipment
Mr. John LagemannJohn Deere
Mr. Gordon LansfordJE Dunn
Mr. Brant LaueLaue Ranch
Mr. Pete LemkeEFL Associates
Ms. Missy LoveAlaskan Fur
Mr. Alex LoweGo Chicken Go
Mr. Fred LyonsFive Creek Ranch
Mr. Greg MadaySpecChem
Mr. Ford MaurerFoxx Equipment
Mr. Kurt MayoHotel and Lodging Association
Mr. Greg McDonaldSaddle & Sirloin
Mr. Paul McKieTailgate Ranch
Mr. John MitchellCompany Kitchen
Ms. Diane OlsonMissouri Farm Bureau
Mr. Robert PetersenPetersen Consulting
Ms. Jeanette PrengerECCO Select
Mr. Joe ReardonGreater Kansas City Chamber of Commerce
Mr. David RismillerBurlington Capital Group
Ms. Blythe RobertsonBOTAR
Mr. Duke SandSeaboard Foods
Ms. Cynthia SavageRaphael Hotel Group
Mr. Anthony SepichCompass Minerals
Ms. Jara SettlesLivestock Marketing Association
Mr. Andrew ShepardChairman's Club
Ms. Lindsey SmithExcolo
Ms. Angie StanlandCerner
Mr. Mark StewartAg Future of America
Mr. David StoferMariner Retirement Advisors
Mr. Charlie TetrickWalz Tetrick
Mr. Bob ThompsonAg Business Council of KC
Mr. Jack WardAmerican Hereford Association
Ms. Carolyn WellsKansas City Barbeque Society
Mr. Ryan WilkersonHaas & Wilkerson
Ms. Kim YoungKC Animal Health Corridor
Board Term Lengths 3
Board Term Limits 2
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Number of Full Board Meetings Annually 6
Fiscal Year Start Apr 01, 2019
Fiscal Year End Mar 31, 2020
Foundation Comments
  • FYE 3/31/2017, 2016, 2015: Financial reported using the IRS Form 990.
  • Foundation/Corporate revenue line item may include contributions from individuals.
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201820172016
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions------
Investment Income, Net of Losses$31,613$21,227$11,216
Membership Dues$0--$0
Special Events$106,228$163,373$138,194
Revenue In-Kind$0--$0
Expense Allocation
Fiscal Year201820172016
Program Expense$5,209,787$4,665,144$4,918,137
Administration Expense$899,640$830,810$805,433
Fundraising Expense$88,341$86,506$103,591
Payments to Affiliates------
Total Revenue/Total Expenses1.041.181.20
Program Expense/Total Expenses84%84%84%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201820172016
Total Assets$6,527,417$6,057,590$5,161,059
Current Assets$4,983,302$4,834,404$3,876,003
Long-Term Liabilities$0$0$0
Current Liabilities$462,486$255,293$372,823
Total Net Assets$6,064,931$5,802,297$4,788,236
Short-Term Solvency
Fiscal Year201820172016
Current Ratio: Current Assets/Current Liabilities10.7818.9410.40
Long-Term Solvency
Fiscal Year201820172016
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201820172016
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose

A tremendous opportunity and pivotal moment exists to build a state-of-the-art agriculture showcase and learning environment unlike any other. This is more than a relocation or a bigger facility. It's about establishing the revitalized American Royal as the go-to place for agriculture. In October 2016, the American Royal announced its relocation to Wyandotte County, KS. Since then, the American Royal has embarked on a mission to create an unforgettable experience for everyone. 

It is our goal to increase overall exhibitor participation and grow the spectator and visitor experience. However, current limitations exist with regard to facilities and the attraction of new events. To grow as an organization and a nationally recognized brand, we must move to a new location.

While keeping the tradition alive, the need for more space sparked a new idea that will bring the organization to new heights, elevate the KC region's prominence in agriculture, and will make an impact around the world.

Other Documents
Organization Name American Royal Association
Address 1701 American Royal Court
Kansas City, MO 641021024
Primary Phone (816) 221-9800
CEO/Executive Director Glen Alan Phillips
Board Chair Charlie Tetrick
Board Chair Company Affiliation Walz Tetrick Advertising
Year of Incorporation 1953