Starlight Theatre Association of Kansas City, Inc.
4600 Starlight Road
Kansas City MO 64132-1276
A Kansas City tradition since 1950, Starlight Theatre delights audiences each summer with its Broadway musical and concert programming.
Web and Phone Contact
Telephone (816) 997-1127
Fax 816- 361-6398
Mission Statement
Starlight Theatre is dedicated to producing, presenting and promoting an exceptional arts experience by delivering accessible live entertainment for all audiences, superior theatre arts education, impactful outreach programs and events that utilize this iconic city-owned venue.
CEO/Executive Director Mr. Richard Baker
Board Chair Ms Ora Reynolds
Board Chair Company Affiliation Hunt Midwest
History and Background
Year of Incorporation 1950
Volunteer Opportunities
Do you have Volunteer Opportunities? Yes
Ways to donate, support, or volunteer

Starlight relies on charitable giving to support its operations, education and outreach programs, maintain its historic venue, and bring dreams for a bigger, better Starlight to life! Donations are accepted online at or by phone at 816-997-1153.  Contributions can also be made by mail to 4600 Starlight Road, Kansas City, Missouri, 64132.

Starlight depends on volunteers to help ensure smooth operations and enjoyable experiences for our patrons. People can volunteer through two different programs: the Ambassadors and the Moonlighters. Ambassadors play a key role in Starlight's daily operations. They assist with venue tours, auditions, Broadway and concert ushering, cast parties, guest information, horticulture, special events and more.
The Moonlighters program provides non-profits, teams, and other fundraising groups a creative and engaging way to support their cause. Groups over the age of 18 can volunteer as hosts, ticket takers, and ushers in order to raise funds for their nonprofit while also giving their cause visibility and learning more about the ins and outs of putting on a show at Starlight.
Young Friends of Starlight, Starlight's young professionals organization, also provides its members with volunteer opportunities all summer, and are an active part of Starlight's moonlighter program.
To learn more about volunteer opportunities please contact Deb Churchill at 816-997-1166 or
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement Starlight Theatre is dedicated to producing, presenting and promoting an exceptional arts experience by delivering accessible live entertainment for all audiences, superior theatre arts education, impactful outreach programs and events that utilize this iconic city-owned venue.
Background Statement
Presenting Broadway entertainment since 1951, the 501(c)(3) not-for-profit Starlight Theatre Association is Kansas City’s oldest and largest performing arts organization. The Association operates, programs, and maintains the largest stage in the United States, as well as the 16-acre Starlight Theatre complex. While assuming all annual operating costs for the complex, the Association also raises funds for capital improvements and a variety of programs, including national Broadway musical performances, concerts, community outreach and education. Since 2000, the Association has contributed more than $25 million of privately funded improvements to the Kansas City, Missouri owned Starlight Theatre. Each Broadway season, Starlight makes over 14,000 performance tickets available for regional non-profit organizations serving the disadvantaged.
The theatre seats approximately 8,000 and is located in Swope Park.
Impact Statement
· Helps Starlight create exceptional arts experiences. Through summer Broadway shows, concerts and the Indoor Series at an iconic Kansas City landmark, we present outstanding live performances to nearly 300,000 annual guests and help Kansas City's arts scene thrive.
· Provides access to world-class performing arts. We deliver accessible live entertainment for all audiences by providing 17,000 free community tickets and offering special services to patrons with specific needs. Each year, community tickets are provided to students, underprivileged and at-risk youth, the medically dependent or disabled, and low-income senior citizens. Additionally, Starlight offers special accommodations for attendees including wheelchair assistance, ADA-accessible seating and hearing- and sight-impaired services.
· Gives local students unparalleled arts opportunities, arts education and life skills. Education and outreach programs impact the lives of more than 7,000 students every year, developing in them valuable, lifelong skills while fostering arts appreciation.
· Creates arts industry jobs for Kansas City residents. During a time when many struggle to find work in the arts, we create jobs and positively impact the local economy by employing hundreds of local musicians, actors, stage crew workers and support staff each year. And, because patrons travel from around the country to attend Starlight shows, we contribute tourism dollars to the local economy, as well.

· Continually enhances the Starlight experience. We aim to continuously improve the Starlight experience by making venue enhancements each year. Whether adding restrooms, installing new fans or upgrading our sound system, Starlight judiciously invests in key upgrades and maintenance to ensure the best Kansas City arts experience possible for its patrons and guests.
Needs Statement
  • Unrestricted donations to Starlight's Annual Fund helps meet the operational and administrative needs of the theater beyond what ticket sales support. Ticket sales support only 70% of Starlight's operations. Currently, charitable giving represents only 5-6% of our annual budget, and we have a long term goal of raising annual support from approximately 1M to 3M.
  • Participation and support of Starlight's Annual Benefit Gala. Individual tickets start at $375 with benefactor opportunities available starting at $1500. The Gala represents nearly between $600,000-$650,00 in unrestricted funding; we seek to raise this to a 1M event a year.
  • Designated support to one of 6 signature education and outreach programs that provide arts access, educate arts students, and foster arts advocates and patrons. Program expenses equal approximately $600,000; currently grants and donations cover only 1/3 of those expenses.
  • Increased subscriber base to support all of Starlight's performance offerings. Starlight had more than 9,000 subscribers in 2019 but saw at many as 28,000 in the past 2 decades.
  • Increased support of Starlight's endowments. Starlight's endowment funds currently equal approximately 4M. Starlight would like to have an endowment of 20M to support its annual general operating and administrative costs in order to focus other charitable gifts more dynamically.
Service Categories
Educational Services
Areas of Service
MO - Jackson County
MO - Clay County
MO - Platte County
KS - Wyandotte County
KS - Johnson County
MO - Jackson County Urban Core
KS - Wyandotte County Urban Core
CEO/Executive Director/Board Chair Statement
Starlight’s story began over a half-century ago, when our community invested in an expansive theatre space among the grassy meadows of Swope Park to give live performance in Kansas City a dedicated outdoor home. Through 69 years of entertainment and steady improvements to the audience experience, Starlight Theatre has endured as an iconic civic treasure—a flourishing, year-round venue with openness that embodies the values of the Heartland.
On a yearly basis, we reach over 17,000 people through seven education and outreach programs under the belief that an enduring bond with the arts makes our community stronger. But today, our community doesn’t just experience Starlight as a venue. To children, students, and emerging performers across the region, Starlight represents an opportunity to engage with the arts directly—everything from friendly competition and training with theatre professionals, to participation in storytelling adventures as a therapeutic relief from trauma or illness. On a yearly basis, we reach over 17,000 people through seven education and outreach programs under the belief that an enduring bond with the arts makes our community stronger.
One of our greatest challenges has been the ongoing balance between presenting sound financial management and operations with the appropriate and necessary elevation of our philanthropic needs. We still meet Kansas Citians who don't know we are a nonprofit. We still have subscribers who don't fully understand that we are here to serve the community, not a profit, and that our mission is the driving force behind all of our organizational decisions. We seek to build awareness around our community impact and grow and expand the programs that lack the public recognition they well deserve.
Starlight Theatre’s annual summer series features national Broadway tours, local productions and a wide variety of concert events. The original Starlight stage was constructed in 1950 as part of Kansas City, Missouri’s centennial celebration, making Starlight the oldest – and largest – outdoor performing arts venue in the metropolitan area. In addition, it is one of only three remaining outdoor theatre venues of its kind in the United States. Contributions and corporate sponsorship help to close the gap between earned revenue and expenses. Although production costs continue to escalate, Starlight remains committed to keeping its ticket prices affordable.
Each year, Starlight presents anywhere from 5-9 Broadway shows appealing to a diverse group of audience members. Shows often include a mixture of classics and newer titles, and also give subscribers flexibility with the recent addition of weekend specials, thus allowing them to swap into a weekend special and out of one of the main Broadway shows.
Starlight also regularly has more than 20 concerts each summer, including everything from classic rock to today's hit-makers, and even some laughs from touring comedy shows.
Program Budget $12,247,179.00
Category Arts, Culture & Humanities, General/Other Musical Performances
Population Served General/Unspecified
Short-Term Success A growing network and national presence has resulted in 5-9 quality Broadway productions and up to 28 concerts each year.  Growing tickets sales with new subscribers and attracting a more youthful following for the Broadway and concert series will provide an expanding base for the future.
Long-Term Success Continuing affordability for Starlight patrons would be concurrent with an increasing national profile and reputation for excellence; a platform to collaborate, create, direct and produce original works on the Cohen stage; and an even stronger ability to pull first run tours. Starlight is currently working towards expanding the amount of shows during the regular summer season, while maintaining a high standard for all productions.

The venue is presents shows during the winter season, utilizing the stage’s year-round capabilities. Concert bookings enable Starlight to claim a spot as the premier outdoor concert venue in the Midwest. Starlight's young professionals organization, Young Friends of Starlight, is assisting the organization in retaining the interest of Kansas City's young adults. This group offers discounted tickets to young professionals that are interested in the arts, and also helps raise money to support Starlight through an event called After Hours at the Towers.

Program Success Monitored By Number of season ticket renewals; number of single, group, multi-show and concert tickets renewed or sold for a first time; new season ticket subscriptions; number of group sales and/or group special events held in conjunction with concerts or Broadway events; press reviews; annual audience feedback surveys; financial statements that provide a bottom-line reflection of programming successes or misses.
Examples of Program Success Starlight's strong lineup has kept ticket income steady despite a difficult economy. Starlight's relationship with concert booking agency Live Nation has allowed it to present diverse programming, including The Backstreet Boys, James Taylor, Earth Wind & Fire, Chicago, Weird Al and hundreds more. A few comedy acts have also been recently booked, including Amy Schumer, Aziz Ansari and Mike Epps. Starlight measures the success of their core programs by the positive reviews and patron feedback as well as the number of return visits.
Description The Starlight Theatre Community Ticket Program is designed to provide access to Broadway shows for groups who would otherwise be unable to enjoy live theatre performances due to economic, medical or other restrictive causes. This program, which provides 364 complimentary tickets to each night of each Broadway performance, is available to 501(c)(3) charitable organizations operating in the bi-state area. As it is not possible to assist all interested 501(c)(3) organizations, the focus of this program is to enhance the lives of underprivileged and at-risk youth, the medically dependent or disabled, and low-income senior citizens. This program’s tickets are distributed through partnering organizations in order to qualify and track the recipients and their ticket use.
Program Budget $0.00
Category Philanthropy, Voluntarism & Grantmaking, General/Other Community Service
Population Served Children and Youth (0 - 19 years), Aging, Elderly, Senior Citizens, People/Families with of People with Disabilities
Short-Term Success
For 2018, 121 charitable organizations participated in Starlight’s Community Ticket Program, utilizing 13,411 tickets in total. The estimated value of tickets given away to the community in 2018 is $235,000
Long-Term Success The Community Ticket Program makes nearly 17,000 free tickets available to Kansas City area charitable organizations. The program has existed since the city-owned theatre’s chartering and has provided thousands of Kansas Citians the opportunity to enjoy professional musical theatre at no cost.
Program Success Monitored By The number of new and returning organizations that apply to participate in the Community Ticket Program; the percentage of actual usage of tickets by individual organizations; as indicated earlier, the program is largely focused on organizations that serve underprivileged or at-risk youth, the medically dependent or disabled, and low-income senior citizens.
Examples of Program Success
Personal testimonials and thank you letters are provided to Starlight. Here is one such example: "On behalf of the Down Syndrome Guild of Greater KC and all of our families, I wanted to express our heartfelt gratitude for all the Starlight Theatre tickets you donate this year. Nearly 100 DSG families were able to watch 14 awesome shows this summer due to your generous donation. These tickets provide opportunity, happiness and delight to our families.”
Description Starlight Theatre's year-round education programs include: the Bob Rohlf Summer Internship Program, which provides paid-internship opportunities for college students; the Vincent Legacy Scholarship, which underwrites the cost of vocal, movement and acting instruction for ethnically diverse students; Starlight STARS of Tomorrow, a training program in musical for middle school students; Starlight STARS, a training program for high school students that help them develop and hone their performing skills; Just Imagine, an interactive theatre experience for children in hospitals, shelters or child service organizations; and the Blue Star Awards, recognizing achievement in high school musical theatre programs in KC.
Category Arts, Culture & Humanities, General/Other General Arts Education
Population Served Children and Youth (0 - 19 years)
Long-Term Success
Quantitative long-term success is measured by how many children receive a specified number of hours of quality, high-level instruction, mentorship and guidance in the business of musical theatre.
Qualitative measures relate to how those programs increase opportunities for area children to learn and grow in the musical theatre industry. The spectrum of educational opportunities provided by Starlight form a seamless continuum of instruction for children and teens. For the Starlight STARS of Tomorrow and Starlight STARS, individual growth is apparent in the student's ability to learn and perform in musical theatre; coincident effects pertaining to self-esteem, self-confidence, and ambition are also key measures.
These programs have an impact on the greater metro community in that they support and sustain the art and performance community in Kansas City.  
Program Success Monitored By
Starlight's education programs are monitored by thorough supervision of outcomes by the Education & Outreach Manager, Andy Pierce. The tools he uses to track success include parent surveys, adjudicator reports, and statistics regarding student enrollment, participation, and satisfaction. Information about the progress and career path of education program graduates is also maintained, especially with regard to the Vincent Legacy Scholarship recipients. 
On occasion, program graduates return to Starlight as staff. The Education Department's most recently hired Education Coordinator, Katie McKernan participated in Starlight STARS as the Blue Star Awards. In addition, Tyler Eisenreich, past Blue Star Award Winner for Best Actor, got cast in the upcoming Broadway revival of West Side Story.
Examples of Program Success

The Blue Star Awards serve as a valuable motivational tool, encouraging students to work harder to achieve success. Written feedback is thorough and unbiased, guiding the student on areas needing improvement. From the parent of a Blue Star participant who received feedback over a three-year period: The feedback from my daughter’s first lead as a sophomore stung, but it put a fresh fire under her & gave her specific things to work on. In her 2nd year, the feedback had very little sting (evidence of growth), but still no nomination. This caused her to dig deep. She studied the feedback for a peer who WAS nominated. She discovered that confidence can make a performer inaccessible to the audience; all characters must have vulnerability. This became her #1 goal for her third lead, and she was delighted to have it recognized by an adjudicator. She is now directing musicals and continues to reread the adjudicators’ comments to guide her in her work. The feedback is absolutely priceless.

CEO Comments
The Cohen Community Stage, which was completed just prior to Starlight's 2000 season, greatly enhanced Starlight Theatre's ability to present high-quality entertainment, as evidenced by the national tours of Miss Saigon, Aida, Les Miserables and many more. Importantly, it also gave Starlight Theatre and Kansas City a heightened national profile in the professional theatre industry, as the national tours of 42nd Street and Thoroughly Modern Millie began on our stage...the first time in Kansas City's history that a national tour originated here. We have since grown to offer programming year-round by offering Starlight Indoors, which features small comedies, musical, parodies and other unconventional shows inside Starlight's heated performance space of the Cohen Community Stagehouse. The growing number of concerts and the level of recognized artists indicates that Starlight is high on the list of preferred venues when agents are booking future tour routes. Education continues to be a top priority as Starlight expands its programs for young people each year and continues to research new opportunities to reach out to children and young adults interested in the performing arts. Starlight also remains committed to the growth and expansion of its community outreach programs that provide access to live performing arts and the one-of-a-kind Starlight entertainment experience. 
Executive Director/CEO
Executive Director Mr. Richard Baker
Term Start Mar 2014

Rich Baker is a passionate, experienced leader in the performing arts industry. A native of St. Louis, Rich spent 14 years as president of Fox Associates, a private holding company that operates the historic 4,500-seat Fox Theatre, MetroTix, and New York-Based Fox Theatricals. He has held many exclusive management positions, and produced more than 15 plays and musicals for Fox Theatricals. Rich serves on the Board of Governors for the Broadway League, the national trade organization for the Broadway industry.  He also serves on the League’s road labor, intra-industry & governance committees, and is a voter for the American Theatre Wing’s annual Tony Awards®, celebrating excellence on Broadway. He is a member of the International Association of Assembly Managers, the American Institute of CPAs, and the Missouri Society of CPAs. Rich holds a B.S. in Business Administration from the University of Missouri-St. Louis, where he graduated cum laude. 2014 marked Rich’s first season with Starlight Theatre.

Former CEOs
Mr. Bob RohlfFeb 1980 - Oct 2008
Denton Yockey2008 - 2014
Senior Staff
Title Vice President of Finance

Brenda Mortensen leads Starlight Theatre’s accounting efforts, including the establishment and maintenance of the organization’s accounting principles, system of internal controls, procedures for maintenance of accounting records, and preparation of financial reports. She also implements accounting budgetary controls, appraises operating results, operating policies, trends and opportunities, and assists the organization in development of annual and long-term planning. Mortensen was a finalist in the Kansas City Business Journal’s CFO of the Year selection in 2008. She holds a bachelor’s degree in accounting from the University of Missouri-Kansas City. Her background is in public accounting. She worked at KPMG as an audit manager and ran her own consulting business prior to joining Starlight in 2001.

Title Vice President of Marketing, Sales & Development
Experience/Biography Cindy Jeffries leads the marketing, development, sales and ticket services departments at Starlight Theatre. Her marketing/sales responsibilities include advertising, direct mail, public relations, promotions and sponsorships. In addition, her team is responsible for Starlight’s customer service, group ticket sales, internet/website development and content. She also leads research efforts and assists with long-term planning for the organization. Jeffries has more than 25 years of experience in both brand and retail marketing, including 14 years with Hallmark Cards where she led advertising efforts for the brand and the Hallmark Hall of Fame, helped launch the Gold Crown Card loyalty program, retail catalog business and more. Cindy graduated from Missouri State University with a bachelor’s degree in business and communications. She joined Starlight in 2003.
Title Vice President of Concerts and Information Systems
Experience/Biography Bill Waugh serves as Vice President of Concerts and Information Systems at Starlight Theatre, a position he was appointed to in early 2018. Prior to this promotion, Waugh served as Director of Concerts and Information Systems at Starlight Theatre from 2006 to 2017 and Information Systems Manager from 2003 – 2006. His concert duties include collaborating with local and national concert promoters to secure diverse music and comedy acts for Starlight’s summer season, as well as oversight of concert ticketing and production activities. Bill’s information systems duties include managing Starlight’s I.T. staff, oversight of all the theatres networking infrastructure, software and hardware systems. Prior to joining Starlight Theatre he worked for Starlite Entertainment in Branson, MO. Bill graduated from The University of Missouri with a degree in business administration and finance.
Title Vice President of Education and Outreach
Experience/Biography Barb Schulte serves as Vice President of Education and Outreach at Starlight Theatre, a position newly created in early 2018 to assist in strategically elevating the theatre’s extensive portfolio of arts education and community outreach programs. Prior to this recent promotion, Schulte had served as Director of Communications and Outreach at Starlight Theatre from 2006 to 2012 and again from 2014 to early 2018. In this role, she led a wide variety of communications and marketing activities in support of Starlight’s Broadway shows, concerts and indoor series productions. Her primary duties included media and public relations; content development for communications vehicles including newsletters, emails, website and social media; value-added promotional support from media partners and sponsors; and representation of Starlight at events and among organizations throughout the Kansas City community. Throughout her tenure, Schulte has worked closely with Starlight’s education department to build awareness of the theatre’s many performing arts education programs for youth. She also manages Starlight’s Community Ticket Program that distributes more than 17,000 free Broadway show tickets each year to Kansas City area nonprofit organizations that serve underprivileged youth, low-income seniors, and medically dependent or disabled individuals.

Deb Churchill, Vice President of Operations for Starlight Theater is directly responsible for successful event day operations and the Starlight physical plant. The operations responsibilities include, but is not limited to, providing leadership to the subcontracted and in-house partners and organizations that ultimately determine the level of satisfaction of our Guests. The theatre plant component includes, but is not limited to, maintenance, construction, grounds/horticulture, infrastructure and event restoration. With accountability for nearly 100% of Starlight’s renowned guest experience from both a physical and human approach, the Vice President of Operations & Theatre Plant will have accountability for a more than $2 million in departmental revenues and expenses, 4 direct reports, nearly 400 seasonal employees, and more than 200 volunteers.

Paid Full-Time Staff 41
Paid Part-Time Staff 357
Volunteers 206
Retention Rate 87%
Staff Diversity (Ethnicity)
African American/Black 2
Caucasian 39
Staff Diversity (Gender)
Female 22
Male 19
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes

In addition to educational collaborations, Starlight’s production department also works with many theatres and groups both locally and nationally. Most recently in 2017, Starlight partnered with Pittsburgh CLO to be the lead co-producers on a popular nation-wide tour of The Little Mermaid. In 2015, Starlight partnered with Pittsburgh CLO to construct a set for a production of Mary Poppins. In 2014, Starlight worked with the Kansas City Woman’s Chorus for The Sound of Music.

Business Committee for the Arts - Affiliate2007
Independent Presenters Network - Voting Member2007
Actor's Equity Association2009
Best Live ShowiFamilyKC2019
Top 20 Places to Take Kids in KCKids Out and About2019
Favorite Live Music VenueVisit KC2018
Best Live TheaterThe Pitch2018
Best Outdoor VenueThe Pitch2018
Favorite Live ShowKC Parent Magazine2018
Best Performing Arts Venue - Silver AwardIngram's Kansas City Business Magazine2018
Favorite Concert/Live Music VenueVisit KC2017
Best Theater- Bronze AwardIngram's Kansas City Business Magazine2017
Best Performing Arts Venue- Silver AwardIngram's Kansas City Business Magazine2017
Favorite Live ShowKC Parent Magazine2016
Best Outdoor Concert Venue435 Magazine2016
Certificate of ExcellenceTrip Advisor2016
No. 4 Best Outdoor Music VenueUSA Today 10BEST Reader's Choice2016
No. 2 - Best Place with Live Music in KCFoursquare2016
10 Best Outdoor Music Venues in the United StatesFodor's Travel2016
10 Best Outdoor Theater Experiences in the United StatesFodor's Travel2016
No. 26 - Greatest American Music VenueConsequence of Sound's 100 Greatest American Music Venues2016
Best Performing Arts Venue - Silver AwardIngram's Kansas City Business Magazine2015
Best Live TheaterThe Pitch2015
Best Outdoor VenueThe Pitch2015
Favorite Performing Arts Group/OrganizationVisit KC2014
Favorite Live Music VenueVisit KC2014
Best Performing Arts Venue - Silver AwardIngram's Kansas City Business Magazine2014
Venue Excellence AwardInternational Association of Venue Managers2013
Best Performing Arts Venue - Silver AwardIngram's Kansas City Business Magazine2013
Government Licenses
Is your organization licensed by the government? No
Board Chair
Board Chair Ms Ora Reynolds
Company Affiliation Hunt Midwest
Term Dec 2018 to Mar 2021
Board Members
Ms. Denise BadeLockton
Mr. Richard BakerStarlight Theatre
Mr. Robert BarnesBryan Cave
Mr. Kevin BarthCommerce Bank
Ms. Becky BladesStartistry Publishing
Ms. Chelsea ChaneyOffice of Senator Pat Roberts
Ms. Cindy CircoKCP&L
Mr. Howard CohenDeloitte
Mr. Steve DoyalRetired
Ms. Lesley ElwellJE Dunn
Mr. Ed EnyeartCerner
Mr. Mark FortinoBank of Blue Valley
Ms. Anita B. GormanCommunity Volunteer
Ms. Kara HendonFleishmanHillard
Ms. Jenny HousleyBlue KC
Mr. Sam HuenergardtAdventHealth
Ms. Mary JorgensonCommunity Volunteer
Ms. Meredith KeelerThe Taubman Company/Country Club Plaza
Mr. Matthew KennyKansas City Chiefs
Mr. Mark LarrabeeArvest Bank- GKC
Ms. Trina R. Le RicheOgletree Deakins
Ms. Brenda MortensenStarlight Theatre
Mr. John MurphyShook, Hardy, & Bacon
Ms. Kimberley NewtonHallmark Cards, Inc.
Mr. Michael NguyenWells Fargo
Mr. Terry O'TooleTransdev / Kansas City Transportation Group
Ms. Roshann ParrisParris Communications
Mr. Greg ReidBoomDeYada
Ms. Ora H. ReynoldsHunt Midwest Real Estate Development, Inc.
Mr. Dan SchulteSchulte Ventures
Mr. Charlie ShieldsTruman Medical Centers
Mr. Mike TalboyBurns and McDonnell
Mr. Kevin UhlichKansas City Royals
Mr. Tom WaggonerHOK
Ms. Nancy WhitworthMcCownGordon Construction
Mr. Robert K. WolfKPMG LLP
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 1
Caucasian 32
Hispanic/Latino 1
Board Demographics - Gender
Male 20
Female 16
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 56%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 67%
Percentage Making In-Kind Contributions 3%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 7
Standing Committees
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Strategic Planning / Strategic Direction
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Communications / Promotion / Publicity / Public Relations
CEO Comments
In many ways, the Starlight Theatre Board of Directors represents the diversity found in our community. Business leaders, civic leaders and other volunteer members of our Board represent corporations, not-for-profit entities, governmental entities, and community segments including various ethnicities. As membership on the Board opens up each year, there is an ongoing effort to make the Board's composition reflect the broad diversity of our community and the wide programming interests reported by those different community segments.
Starlight Theatre recently completed a new Strategic Plan, as the last one done was in 2005. The current plan has been approved and will be implemented over the course of the next 3 years. Follow-up committee meetings occur semi-annually. In addition to giving made by Board members, 100% of Starlight staff also contributes monetarily to Starlight's mission.

Below is a breakdown of Starlight Board and Staff giving in 2017.
  • Individual Gifts: 18 Board members | 55% | $63,010 accumulative
  • Corporate Gifts: 29 Board member organizations | 88% | $276,305 accumulative
  • Starlight Staff: 38 Staff | 100% Staff Giving | $14,055 accumulative
Fiscal Year Start Apr 01, 2019
Fiscal Year End Mar 31, 2020
Projected Revenue $18,265,746
Projected Expenses $19,154,599
Endowment Value $4,000,000
IRS Letter of Exemption
Foundation Comments
  • FYE 9/30/2018, 2017, 2016: Financial data reported using IRS Form 990.
  • Foundations/corporate revenue line item may include contributions from individuals.
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201820172016
Foundation and
Corporation Contributions
Government Contributions$287,015$157,355$243,576
Individual Contributions------
Investment Income, Net of Losses$405,497$331,670$209,808
Membership Dues----$0
Special Events$559,290$535,084$490,047
Revenue In-Kind----$0
Expense Allocation
Fiscal Year201820172016
Program Expense$20,328,904$17,844,756$17,921,464
Administration Expense$1,433,138$2,661,593$2,623,119
Fundraising Expense$500,044$346,024$416,899
Payments to Affiliates------
Total Revenue/Total Expenses0.950.950.95
Program Expense/Total Expenses91%86%85%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201820172016
Total Assets$28,958,070$28,586,500$29,338,707
Current Assets$5,487,956$5,386,668$5,160,875
Long-Term Liabilities$0$0$0
Current Liabilities$4,594,446$3,155,477$3,057,742
Total Net Assets$24,363,624$25,431,023$26,280,965
Short-Term Solvency
Fiscal Year201820172016
Current Ratio: Current Assets/Current Liabilities1.191.711.69
Long-Term Solvency
Fiscal Year201820172016
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201820172016
Top Funding Source & Dollar Amount --Anonymous $162,855Anonymous $248,236
Second Highest Funding Source & Dollar Amount --Anonymous $50,000Anonymous $75,000
Third Highest Funding Source & Dollar Amount --Anonymous $40,000Anonymous $57,200
Capital Campaign
Currently in a Capital Campaign? No
Campaign Purpose

We envision a Starlight that has improved upon its strengths—through strategic additions and adjustments—to function less like a venue and more like a performing arts campus: one with more extensive opportunities, resources, and amenities. Our plans introduce key solutions to improve and extend our patron experience, while making it accessible to more people in our community, particularly those for whom arts opportunities are less available.

Making strategic upgrades for a more robust theatre experience: parking, dining options, and production additions that will create a better viewing experience for outdoor performances.

Strengthening our education and outreach infrastructure for greater impact: a dedicated education building that will provide classroom space to support community partnerships.

Sustaining the region’s foremost outdoor arts destinations for generations to come: a sustainable endowment strategy will increase our operational flexibility.


Capital Campaign Anticipated in Next 5 Years Yes
Organization Comments

Private support from individuals, foundations and corporations toward operations and capital improvements at Starlight Theatre is critical. The cost of Broadway programming continues to escalate, yet we maintain ticket prices as low as $15 AND provide 364 complimentary tickets to each Broadway performance to not-for-profit organizations that provide subsistence services to their clientele. The opportunity to enjoy a live Broadway performance is more accessible at Starlight than at any other performing arts agency in the Kansas City metro and perhaps the country. Financial statements reflect our fiscal responsibility and operational stability; our ongoing fundraising efforts reflect our commitment to continued program expansion and outreach to our own community.

To that end, Starlight has formed a special group of donors who are committed to supporting and expanding the overall educational programming called the Shining Stars of Education. In order to be a Shining Star, donors make a commitment of at least $1,000 to the overall education fund. These philanthropic gifts provide assistance to Starlight’s educational programs: Starlight’s Blue Star Awards, The Vincent Legacy Scholarship Fund, The Bob Rohlf Internship Program, Starlight STARS of Tomorrow, Just Imagine and the growing number of camps and classes. All Shining Stars are listed in Starlight Theatre’s Broadway program books. To learn more about becoming a Shining Star of Education, contact Lindsey Rood-Clifford at 816-997-1127 or 

Other Documents
32nd Annual Starlight Gala2018View
Starlight Indoors2018View
Broadway Series2018View
Education Program Summary2017View
Organization Name Starlight Theatre Association of Kansas City, Inc.
Address 4600 Starlight Road
Kansas City, MO 641321276
Primary Phone (816) 997-1127
CEO/Executive Director Mr. Richard Baker
Board Chair Ms Ora Reynolds
Board Chair Company Affiliation Hunt Midwest
Year of Incorporation 1950