Sertoma, Inc.
1912 East Meyer Blvd
Kansas City MO 64132
Web and Phone Contact
Telephone (816) 333-8300
Fax 816- 333-4320
Mission Statement

Sertoma’s MISSION is to improve the quality of life today for those at risk or impacted by hearing loss through education and support.

·         Our VISION is to create communities of change under common leadership and with a common voice that will serve the many in need.

·         Our PURPOSE is to meet the needs of communities through volunteer service.

CEO/Executive Director Aaron Ensminger
Board Chair John Kelly
Board Chair Company Affiliation Community Volunteer
History and Background
Year of Incorporation 1960
Former Names
Stand Alone Club
Co-Operative Club
Sertoma International
Sertoma Foundation
Volunteer Opportunities
Ways to donate, support, or volunteer
  • Mail, phone or make a donation online
  • Matching gift
  • Host or participate in a CELEBRATE SOUND Don't Walk in Silence event
  • Spread the Word (
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement

Sertoma’s MISSION is to improve the quality of life today for those at risk or impacted by hearing loss through education and support.

·         Our VISION is to create communities of change under common leadership and with a common voice that will serve the many in need.

·         Our PURPOSE is to meet the needs of communities through volunteer service.

Background Statement The first official meeting of the Co-operative Club was held in 1912. Shortly after, the name was changed to “Sertoma,” abbreviated from “SERvice TO MANkind.” Sertoma is a service organization, with 300+ clubs throughout North America. The National Mission of Sertoma is helping those with speech and hearing disorders, and local clubs often adopt their own local service projects in addition to this mission. Sertoma’s National Office, in addition to supporting its local clubs, has undertaken a multifaceted approach by launching programs to address both the treatment and prevention aspects of hearing health, as well as programs to improve the quality of life for those who are deaf or hard of hearing. In 2016, Sertoma created Hearing Charities of America, which is able to help those in areas unserved by a local Sertoma club through its flagship program, the Hearing Aid Project, which collects used hearing aids,, refurbishes them, and provides them to those in need.
Impact Statement

2018-2019 Accomplishments:

Sertoma’s main accomplishment for 2018-2019 was setting our clubs and volunteers up for success under our new national volunteer structure. Our board and volunteers developed the new volunteer structure for implementation in year 2019-2020. The new structure design opens lines of communication between our clubs and the national leadership. We have recruited 60 volunteers into the new roles and continuing to recruit more. Our next accomplishment was to continue working on growing our CELEBRATE SOUND®, events throughout the United States, to raise awareness and funds for our hearing health programing. We successful held 12 events in 2018-2019.  We also working with our clubs to increase the number of organizations that are part of our Adopt-an-Agency program; a network of 501(c)3 hearing health organizations.  We currently 132 current Adopt-An-Agency Affiliate Organizations.   Sertoma continues to work with our partner Hearing Charites of America on building the National Hearing Aid Project, together we provided 130 low-income individuals access to hearing aids and related hearing health services that they cannot obtain due to cost.

2019-2020 Goals:

·         The main goal for 2019-2020 is to continue to build upon our new national volunteer structure setting our club and members up for success and in turn strengthening Sertoma as a whole.

·         Sertoma has a new energy and a second goal to be a more member focused organization. 

·         The third goal is to communicate better with our club and have them feel more a part of the national organization. 

·         Sertoma will continues to work with our partner Hearing Charites of America on building the Hearing Aid Project, provide low-income individuals access to hearing aids and related hearing health services that they cannot obtain due to cost.

Needs Statement

Resources and funds to continue to expand our hearing health programs.

  1. Train Sertoma leaders, member and volunteer to best serve their communities and improve their communities hearing health

  2. Hearing Health Programs
    -Funds for Sound Investment: advocating for the inclusion of looping technology in public spaces and churches.
    Looping demonstration kits
    Material for local advocacy programs
    -Funds for SAFEEars!®: educating on strategies to reduce noise induced hearing lose in schools and workplaces.
    Supplies (earplugs & signage)
    Materials (bookmarks & train manuals)
    Hearing health awareness/education materials and signage.
  3. Funds to support our Scholarship Programs
    -Hard of Hearing or Deaf Scholarships: for undergraduate students with clinically significant bilateral hearing loss
    -Communicative Disorders Scholarship: for graduate students pursing advanced degrees in audiology or speech-language pathology
  4. Funds to support our Grant Programs
    -Community Grants: for local hearing health programs and projects
    -Professional Education Grants: enables staff members of nonprofit hearing health agencies, to attend conferences and trainings that expand their ability to serve their communities
  5. Management and retention of leaders, members and volunteers.
Service Categories
Deaf/Hearing Impaired Centers, Services
Areas of Service
CEO/Executive Director/Board Chair Statement “Think National, Act Locally.” With over 100 years of service to local communities, Sertoma makes an impact both in local areas in which we have a club presence and nationally through our work with Hearing Charities of America and its premier program, the Hearing Aid Project. In our next 100 years, we have two broad goals: first, to increase the level of support we provide to our clubs in their local charitable mission by developing leaders and helping our clubs find and support needs in their communities. Second, we will increase our impact on our national mission of hearing health by expanding programs and looking for opportunities to impact more lives. Together, we can be a force for positive change in local communities and the world.

In many ways, the world has been made accessible to all people through the Americans with Disabilities Act and other efforts. However, in some ways we have failed to make that access complete. For the millions of Americans using hearing assistive devices, the ability to hear in public facilities is limited. 

A Sound Investment is a public awareness campaign with the goal to make the sounds through public address and amplified systems in public facilities readily accessible to those who use hearing assistive devices. Induction looping is a simple technology that allows hearing assistive devices to serve as wireless loudspeakers, delivering clear, sharp, customized sound right from inside the ears.

Sertoma’s A Sound Investment is a campaign to support induction looping by providing individuals with presentation materials, fundraising ideas, and information to contact installers.

Category Human Services, General/Other Human Services, General/Other
Population Served People/Families with of People with Physical Disabilities
Short-Term Success The program’s short-term success is measured by club support of the installation of looping systems in our communities. Club support is determined by giving a presentation, fundraising to loop a public venue, or a combination of awareness and direct support.
Long-Term Success The ultimate goal of the campaign is to improve access for hard of hearing and deaf individuals in our communities. This would mean all communities have a looped facility in which hard of hearing or deaf individuals can utilize.
Program Success Monitored By The success of A Sound Investment is measured by overall awareness. The number of inquiries received on a daily basis about resources, installers, and program materials are examples of success. People are getting the message, understanding there is a problem, and are working towards bringing the solution to their community.
Examples of Program Success

In the first two years of A Sound Investment, we are aware of 35 facilities that are looped. Over the course of the next couple of years Sertoma Clubs have continued to place loops across the country. 


SAFEEars!® is an educational, awareness program to teach communities about how to protect our hearing. The program is designed to fit many different avenues and age groups, and most of all to help everyone learn about noise-induced hearing loss and how to prevent it. SAFEEars! can be done in collaboration with a hearing screening at elementary school, promoted as a message at a tractor pull, air race, or a health fair.

Category Public, Society Benefit, General/Other Public, Society Benefit, General/Other
Population Served US
Short-Term Success The program’s short-term success is measured by an increase in clubs and outside organizations participation in SAFEEars! both of which will results in increased awareness for hearing health in local communities.
Long-Term Success The ultimate measure of success for SAFEEars! is when the number of individuals with noise-induced hearing loss(NIHL) has drastically decreased. It is inevitable that a small number of individuals will have NIHL as a result of their occupation or an accident; however, it is our hope that as a result of the program, NIHL will no longer affect 90 percent of individuals with hearing loss.
Program Success Monitored By The success of SAFEEars! is determined by; the number of orders placed for program supplies and the number of outside organizations inquiring about the program and ordering supplies.
Examples of Program Success Out of the 400 Sertoma Club, 195 Clubs have ordered SAFEEars! kits and other materials. 89 of those clubs have placed multiple orders, as well as a large number of outside organizations.   As a result, thousands of people have been informed about NIHL.

Sertoma in partner with Hearing Charities of America (HCOA) provides access to and increase the availability hearing aids and related services for individuals unable to afford hearing health resources and related technology. It is the position of Sertoma and HCOA that the ability to hear is a need, not a luxury, just as corrective glasses are required to be productive and safe. The National Hearing Aid Project (The Project) is an effort to provide low income individuals access to needed hearing assistive devices and services that otherwise are not available due to cost. A partnership that aggregates the three key functions of the Project: screening and approval of applications, management of instrument/devices, and finance/marketing. 

This effort has proven to be beyond the effective ability of any single agency. The Project exists as a coordinated effort of public and private organizations to create a framework that provides infrastructure, generates resources, and manages outcomes. 
Program Budget $150,000.00
Category Public, Society Benefit, General/Other Public, Society Benefit, General/Other
Population Served US
Short-Term Success The Project’s short-term success is to be measured by the number of individuals who received a hearing aid.
Long-Term Success

The long-term success of the Project must also include addressing the underlying cause and effect of hearing loss. The three key components to this long term success are scholarships, grants, and community awareness. A scholarship program to support those wanting to enter the hearing health profession, and education of those with hearing loss is critical. Funding generated from this effort will be used to provide both. The program is built with the understanding that no one organization or Project can address all the related issues of hearing loss. As we generate support from communities for the Project, we will need to support local organizations working on related hearing health outcomes, and this support will be provided through grants. In addition, growing awareness of hearing health within communities will reduce the stigma often associated with hearing loss – a stigma that prevents people from seeking treatment from programs like the Hearing Aid Project.

Program Success Monitored By

Program success is to be monitored by successful development of networks of hearing health providers across the country, which will ultimately leverage efforts and resources, as well as how many people apply for the program.

Examples of Program Success

The pilot program has already placed 200 hearing aids. The National Hearing Aid Project launched this past August, with over 600 hearing aids readily available for use.

Description A national fund- and awareness-raising event created to promote hearing health in our communities. Half of event proceeds support projects in your community; the other half help fund Sertoma's national hearing health mission projects such as scholarships, grants and public awareness campaigns or Hearing Charities of America's Hearing Aid Project. This premiere event is a turnkey fundraising project to help raise funds and awareness of Sertoma, our affiliates, and our hearing health mission.
Category Public, Society Benefit, General/Other Public, Society Benefit, General/Other
Population Served US
Short-Term Success The short-term success is the number of events throughout the country, the amount fundraised for the local community and Sertoma/HCOA, but most importantly the awareness raised for hearing health and partners.
Long-Term Success  The long term success is determined by the number of communities reached, grants and scholarships awarded, and awareness raised for our Affiliates and hearing health mission. 
Program Success Monitored By Program success is monitored through the number of events throughout the country, the number of participants, and the amount fundraised. 
Examples of Program Success

This past year Sertoma had 18 events.

CEO Comments


Sertoma is a shortened form of a broader goal: SERvice TO MANkind. Through its network of clubs around the country, we effect change in local communities everywhere, whether it’s through our clubs’ own programs or by working in partnership with other organizations. Our nation mission is improving the quality of life today for those impacted by haring loss through education and support. As a result, many of our clubs have a hearing health focus. Sertoma is able to act nationally on behalf of our mission through its foundation, Hearing Charities of America, as well as its own programs, such as SAFEars, which helps our clubs educate different groups about hearing health.  As a membership organization, we also develop leadership skills within our membership and provide community and networking for our members.


Executive Director/CEO
Executive Director Aaron Ensminger
Term Start Apr 2019

Steven Murphy joined Sertoma, Inc. as Executive Director in 2001. Steve holds an MPA in Organizational Behavior and Non-Profit Management from the University of Missouri-Kansas City. In addition to his duties at Sertoma, Steve is also the founding executive of Hearing Charities of America, a subsidiary founded in 2008 by Sertoma as a means to expand its hearing health mission through new delivery systems and audiences.

Prior to joining Sertoma, Steve spent five years as Director of Development at Pembroke Hill School in Kansas City and served as Director of Development for Camp Fire Boys and Girls. Steve began his nonprofit career in the early '80s as the Director of Development for the Missouri Repertory Theatre.
Steve has served on numerous boards and committees with a focus on youth issues and neighborhood re-development. In addition to his work with the IS Membership Committee, he is currently volunteering to provide the Junior Achievement program to a second grade class.
Former CEOs
Steve MurphyApr 2003 - Apr 2019
Senior Staff
Title Director of Finance
Paid Full-Time Staff 9
Volunteers 7806
Retention Rate 75%
Staff Diversity (Ethnicity)
African American/Black 2
Caucasian 6
Hispanic/Latino 1
Staff Diversity (Gender)
Female 7
Male 2
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy No
Document Destruction Policy Yes
  • Hearing Charities of America
  • New Jersey Division of Deaf and Hard of Hearing
  • Oticon, Inc.
  • American Speech-Language-Hearing Association (ASHA)
  • American Academy of Audiology (AAA)
  • Hearing Loss Association of America (HLAA)
  • Independent Sector
  • Kansas University Medical Center-Department of Speech & Hearing
  • Montclair University
Distinguished Service AwardAmerican Speech-Language-Hearing Association1985
NSSLHA Loves Campaign RecipientNational Student Speech Language Hearing Association (NSSLHA)2015
Government Licenses
Is your organization licensed by the government? No
Board Chair
Board Chair John Kelly
Company Affiliation Community Volunteer
Term July 2019 to June 2020
Board Members
Steve (Brownie) Brown
Darryl Ching
Stephen Dawson
Aaron EnsmingerSertoma & Hearing Charities of America
Beatrice Gabany
John Kelly
Caleb Kershaw
Susan Love
Joy Newman
Gretchen Nielsen
Walter (Bud) Osborn
Timothy Romero
Dennis Saylor
Tom Whitaker
Walter (Chuck) Wilson
Richard Woodard
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 1
Caucasian 13
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 12
Female 4
Unspecified 0
Board Term Lengths 3
Board Term Limits 1
Board Meeting Attendance % 98%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 3
Standing Committees
Board Governance
Strategic Planning / Strategic Direction
CEO Comments


Sertoma’s board is elected solely by its members, both based on geography and on an at-large basis. As a membership organization, the Board governs and develops programs in conjunction with staff and appointed committees. Our board works jointly with Hearing Charities of America’s board to advance the mission of hearing health nationally through partnerships and our own programs.  While we do have minimum qualifications for our board, one of our projects for the year is developing a stronger set of board competencies and recruiting based on those.


Fiscal Year Start July 01, 2019
Fiscal Year End June 30, 2020
Projected Revenue $1,229,721
Projected Expenses $1,229,721
Endowment Value $11,648,600
Spending Policy Percentage
Percentage 4
Foundation Comments
  • FYE 6/30/2019, 2018, 2017: Financial data reported using IRS Form 990.
  • Foundation/corporation revenue line may include contributions from individuals.
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201920182017
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions------
Investment Income, Net of Losses$663,246$1,025,334$1,499,246
Membership Dues--$0--
Special Events$48,353$64,778$0
Revenue In-Kind--$0--
Expense Allocation
Fiscal Year201920182017
Program Expense$1,073,411$1,455,793$1,656,239
Administration Expense$1,185,285$295,112$339,379
Fundraising Expense$68,887$69,797$118,110
Payments to Affiliates------
Total Revenue/Total Expenses0.771.271.34
Program Expense/Total Expenses46%80%78%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201920182017
Total Assets$13,578,545$13,667,297$13,245,524
Current Assets$1,301,251$1,237,007$1,956,989
Long-Term Liabilities$81,798$68,366$88,684
Current Liabilities$98,814$89,980$84,334
Total Net Assets$13,397,933$13,508,951$13,072,506
Short-Term Solvency
Fiscal Year201920182017
Current Ratio: Current Assets/Current Liabilities13.1713.7523.21
Long-Term Solvency
Fiscal Year201920182017
Long-Term Liabilities/Total Assets1%1%1%
Top Funding Sources
Fiscal Year201920182017
Top Funding Source & Dollar Amount -- --Oticon, Inc. $10,000
Second Highest Funding Source & Dollar Amount -- --Sertoma Club of Columbia, SC $6,397
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years No
Organization Comments

We are fortunate that we have been able to retrain a strong balance sheet throughout the past decade. A combination of cost controls as well as targeted use of funds has allowed us to improve our support of the organization, while making critical investments in the future. One of the challenges is that we are in the process of changing our reliance on dues into a more balanced/distributed funding stream.

This includes more aggressive fundraising and expanding relationship opportunities beyond traditional membership. As we expand our direct service role through partnerships – such as the hearing aid banks, we may see some inflow from program related fees, but at this time, those are not included in financial plans.

There is a limit to our ability to address increasing the outcomes of our programs without some increase in cash flow. The positive is that the majority of those cash flow requirements will increase direct service/outcomes. Sertoma and HCOA have made commitments from existing revenues and reserves to fund the start of these efforts. From those investments, we have created a fundraiser that is a turnkey project that is a variation on the traditional “walk” event. This program is open to support any local hearing health program, not just Sertoma or HCOA, though a portion of proceeds from each event does share revenue to support the national program strategies.

For a small organization, we are fortunate to have an endowment. Though not a portion of general operations or program implementation budget, it has provided the funding for much of the program investments. This includes the development costs of programs, training /support (volunteer and leadership development), and related support activities. These benefits remain in place as long as we have reasonable markets, but as was the case in 2008, market conditions can limit or even freeze distributions.

Other Documents
Organization Name Sertoma, Inc.
Address 1912 East Meyer Blvd
Kansas City, MO 64132
Primary Phone (816) 333-8300
CEO/Executive Director Aaron Ensminger
Board Chair John Kelly
Board Chair Company Affiliation Community Volunteer
Year of Incorporation 1960
Former Names
Stand Alone Club
Co-Operative Club
Sertoma International
Sertoma Foundation