Variety of Greater Kansas City
PO Box 3446
Shawnee KS 66203
All the money we raise helps Kansas City Kids.

Web and Phone Contact
Telephone (913) 558-2309
Mission Statement

When you can’t walk or talk, how do you interact with your community? Variety Children’s Charity of Greater Kansas City exists to solve this problem for children with physical and cognitive disabilities in the Kansas City area. Variety Children's Charity of Greater Kansas City provides children with developmental disabilities adaptive equipment and opportunities for activity and inclusion. Helping Every Kid, Be Active, Be Social and Belong!

CEO/Executive Director Mrs. Deborah Wiebrecht
Board Chair Heath Burch
Board Chair Company Affiliation Community America- Special Needs Planning Center
History and Background
Year of Incorporation 1974
Former Names
Variety Club
Volunteer Opportunities
Ways to donate, support, or volunteer Individuals Corporations and Foundations may donate on line at, mail a donation to P.O. Box 3446, Shawnee KS 66216 or call 913-558-2309. We greatly appreciate in-kind donations for products and services.
Financial Summary
Revenue Expense Area Graph

Comparing revenue to expenses shows how the organizations finances fluctuate over time.

Source: IRS Form 990

Net Gain/Loss:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.
Mission Statement

When you can’t walk or talk, how do you interact with your community? Variety Children’s Charity of Greater Kansas City exists to solve this problem for children with physical and cognitive disabilities in the Kansas City area. Variety Children's Charity of Greater Kansas City provides children with developmental disabilities adaptive equipment and opportunities for activity and inclusion. Helping Every Kid, Be Active, Be Social and Belong!

Background Statement

We have been serving Kansas City children with special needs for over 85 years. Variety Children’s Charity of Greater Kansas City is our local chapter of the International Variety Children’s Charity organization. 

Our national organization began on October 10, 1927 in Pittsburgh, Pennsylvania when eleven young men in show business met to start a social club, but it wasn’t until Christmas Eve 1928 that the club discovered its true purpose. That night, the men found an infant abandoned in the theatre where they met. She had a note pinned to her clothing:
“Please take care of my baby. Her name is Catherine. I can no longer take care of her…. I have always heard of the goodness of show business and I pray to God that you will look out for her. — A Heart-Broken Mother”
The Variety Club members proudly accepted their roles as Catherine’s “godfathers” and funded her education and support until she was adopted by her foster parents at age 5. Catherine passed away in 1994 (at nearly 70 years old), but her inspirational story lives on in the hearts of every member of the Variety family.
Impact Statement
  1. We have built 6 all inclusive Variety KC Playgrounds in Independence, Olathe, Leawood and Tiffany Hills and the KC Zoo.
  2. We have funded and helped build 2 inclusive Baseball Fields in Olathe and Independence so that children  will have a chance to play baseball together with able bodied kids.
  3. We created a visual impact campaign on handicapped parking spots so that people will not park illegally and save these needed spots for those who actually need them. 
Needs Statement
  • Provide thousands of children - whose families have no where else to turn — with funding for mobility equipment and communication devices in the next year.
  • Raise $300,000 in the next year - through the 2019 Variety Show 
  • Working with local volunteer  high school students to modify adaptive riding toys to become inclusive for toddlers with special needs.  Helping Every Child Be Active, Be Social and Belong!
Service Categories
Children's and Youth Services
Patient & Family Support
Fund Raising & Fund Distribution
Areas of Service
MO - Jackson County
MO - Liberty
MO - Platte County
MO - Clay County
MO - Eastern Jackson Co
KS - Johnson County
KS - Wyandotte County
Geographic Area Served Narrative Greater Kansas City Area
CEO/Executive Director/Board Chair Statement
I am honored to serve as President of the Board of Directors. This is an exciting time for Variety as we are growing and developing new sources of funding to directly affect and change the lives of children in our community. A committed Board of Directors, as well as an active Honorary Board, supports our new Executive Director as she brings incredible energy and fresh ideas to revive fundraising efforts dampened by time and the poor economy. Because of her efforts these past few years, Variety has increased visibility in the community and become more interactive with the families we serve. She has engaged board members more fully in fundraising and established a new organization, Young Variety, further increasing our appeal in the community. We now have parent advocates on the Board to represent the families we exist to serve. Additionally, we are proud to have 100% of our Board making financial commitments to the organization.
It is a life-changing experience watching a child with limited mobility ride a bike for the first time, finding it possible to be like other kids. It is exhilarating to see the relieved and joyful look on a parent’s face when we present them with a specialized van, a wheelchair lift, or other equipment, so that they can transport their child to and from appointments, school and fun activities. We ask for your support. You can make a donation or volunteer time to be able to assist all the Kansas City families in need simply by visiting our website. Please be a part of our worthwhile mission for these important children in our community.

Variety’s Kids on the Go! program helps kids gain mobility, confidence, freedom, independence and the chance to join in the life of our community. Through it, Variety provides funding for walkers, wheelchairs, specially-designed adaptive bikes, strollers, prosthetic limbs and other mobility devices — to children and families with the most need. 

Category Diseases, Disorders & Medical Disciplines, General/Other Birth Defects, Genetic Disorders & Developmental Disorders
Population Served Children and Youth (0 - 19 years)
Short-Term Success The short-term success of our Kids On The Go! program is measured by the natural joyful response and increased self-confidence children have when they are able to participate in activities more able-bodied children do.
Long-Term Success
The ultimate goal is improved mobility for children so they can live their lives with the freedom and independence most of us take for granted. Improved mobility might mean the ability to move from a bed to a wheelchair; or it could mean the ability to walk. For some children, it means the ability to ride a bike in the park or participate in a game of baseball with buddies. For others, it means the ability to ride in a car for a family outing.
Program Success Monitored By
Variety depends on participating agency staff to identify children and families most in need of adaptive equipment to help with mobility needs. A committee of volunteer Board members gathers information about the child’s needs, the family’s income and expenses and the status of other requests for assistance before making decisions regarding Kids On The Go! mobility grants.
Requests are ranked according to impact on the child’s mobility, likelihood that the family will receive other funding if Variety cannot fund the entire cost, and of course, availability of funds for Variety to distribute. Money raised will purchase equipment deemed to have the greatest impact by the committee.
Variety works with vendors to purchase equipment and/or services. Variety has a representative present to witness the child receiving the equipment; thus, ensuring that it effectively meets the needs of the family.
Examples of Program Success
Every year we are growing to fill the need of the families in Kansas City that often have no where else to go.
Variety if often the LAST resort for resources for these deserving families and kids. 
  • Once Sean got into the seat of his own bike, it was hard to control his glee! He was looking forward to riding bikes with brothers. His adaptive bike will be adjusted as he grows so he can use it for many years to come.
  • Lisa no longer could handle the weight of loading her son, Jenner, into the family van. An elder son helped but the teenager had school and sports and could not be there all the time. Lisa needed a wheelchair lift which would enable her to single-handedly transport Jenner to and from his school and his sports activities (yes, Jenner played on a special needs t-ball team). Variety purchased and installed the wheelchair lift.
  • An emergency trip to take her one-year-old daughter Alayla to the hospital in the middle of the night left Stephanie feeling anxious. She had to rely upon others for transportation. Alayla suffers from a chronic lung disease brought on by Cystic Fibrosis and requires frequent trips to the hospital. Stephanie asked Variety for help and received a van.

Through our Assistive Technology Grant Program, Variety helps children who are non-verbal to communicate with others and participate in our community. We award funding for communication devices, such as iPads with special software, to children and families who have nowhere else to turn.

Category Diseases, Disorders & Medical Disciplines, General/Other Diseases, Disorders & Medical Disciplines, General/Other
Population Served Children and Youth (0 - 19 years)
Short-Term Success 1 out of 4 families has a child with special needs. Assisted technology is changing everyday. What use to be a $10,000 piece equipment is now available in simple application on tablet. For only $1,000 a child can communicate using this piece of equipment and application.
Long-Term Success Assisted Technology is a huge need for families of children with cognitive disabilities. These devises allow non verbal or children with learning disabilities to communicate efficiently with families, teachers and the public. allowing them to be more inclusive in society.
Program Success Monitored By
We monitor success from the teacher and parents that truly benefit from being able to communicate with their child. Sometimes for the first time! 
To be able to know how your child is feeling or what they are thinking is something we all take for granted. 
Examples of Program Success
Ryan at age 10 could never tell his family how he was feeling or thinking. After a gift of an Ipad and application from Variety, he is now able to clearly communicate his basic needs to his caregivers.
Adam is now able to send his mom daily message from school to share his accomplishments and homework assignments.

Variety creates opportunities for children with developmental disabilities to interact with one another and participate in the Kansas City community:


  • We are currently building two adaptive baseball fields and one playground in Kansas City where children with developmental disabilities can play with each other and their able-bodied friends.
  • We sponsor an adaptive soccer team, soap box derby races and airplane rides each year.
  • We bring children with developmental disabilities together to be inspired by Chiefs and Royals games, movies, plays and other events.


Category Diseases, Disorders & Medical Disciplines, General/Other Diseases, Disorders & Medical Disciplines, General/Other
Population Served Children and Youth (0 - 19 years)
Short-Term Success Theatre Camp- First ever theatre camp for kids with special needs . 30 kids participated as the STAR of the Show allowing kids to experience the arts.
Long-Term Success
Variety just completed funding for 2 adaptive baseball fields. One in independence and one in Olathe that will allow children with special needs to play America's favorite pastime with abled bodied kids. Long term success is that kids with special needs will play ball for years to come and be included in these communities. 
Program Success Monitored By The Communities will be scheduling kids to play on the baseball fields and playgrounds to get accurate usage numbers of these projects.
Examples of Program Success
  • TEAM Soccer- Adaptive Soccer program sponsored by Variety has a waiting list of participants.
  • Super Kids Soap Box Derby has a waiting list of kids to participate
  • Theatre Camp has a waiting list of participants 

These are all indicators of the need for inclusion in our community! 
CEO Comments
The past few years as Executive Director of Variety Children's Charity has been a whirlwind of excitement and growth. We have had growth in revenue, in kind donations and the amount of children we serve every year. Our efforts on branding, giving and community partnerships have added to our success. We have been recognized and honored from Variety International as one of the top 7 chapters Internationally from exhibiting consistent growth and excellence over the past three years. We have won the Innovation award for marketing, best website. In 2015 Variety KC won 4 International Awards of Excellence! Just recognized with the Royals Charities-Buck O'Neil Legacy Honoree in 2017. Received International Awards for Innovation in 2018.
Executive Director/CEO
Executive Director Mrs. Deborah Wiebrecht
Term Start Oct 2009
Before Variety Children's Charity I was a non-profit contract worker for the YMCA of Greater Kansas City. I assisted in opening 10 new facilities including all events, community involvement, and staff training. Marketing Director of Bally's Heath and Tennis Corporation- 8 years, National Host of TV and Radio Personality- 20 years, Co-Author of "I'm Not Done Talking To You Yet"  
Paid Full-Time Staff 1
Paid Contractors 3
Volunteers 300
Retention Rate 100%
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Under Development
Organization Policy and Procedures Under Development
Nondiscrimination Policy No
Whistleblower Policy Yes
Document Destruction Policy No

Variety actively searches for opportunities to collaborate with local groups that share our values so that we can extend our reach — and our partner’s — and help even more children in Kansas City.

We are currently partnering with the following organizations to build two adaptive baseball fields and an adaptive playground in Kansas City: 
  • MLB Funds
  • The Cal Ripken Sr. Foundation
  • Independence Parks & Recreation 
Each year, we collaborate with local agencies that provide therapy, school and other services for children with developmental disabilities. We provide mobility equipment, communication devices and inclusive opportunities for their program participants: 
  • The Children's Place
  • Children's Therapeutic Learning Center
  • Down Syndrome Guild
  • Helping Hands's TRC, Hope House
  • Lee Ann Britain Infant Development Center
  • National Center for the Sports Disabled
  • Niles Home for Children
  • Synergy Services, Inc.
  • YMCA of Greater Kansas City
  • The Challenger Program
  • The Boys and Girls Clubs of Greater Kansas City
Rising Star 2013 - Tim McCoy (Young Variety Vice President)NonProfit Connect2013
Celebration of Women of the Year Recipient - Deborah WiebrechtWomen's Foundation of Greater Kansas City2013
Heart AwardVariety International2014
Innovation AwardVariety International2014
Innovation AwardVariety International2014
Best Website InternationallyVariety International2014
Mort Sunshine AwardVariety International2014
Rising Star Award - Luke Wade and Lauren McCarthyNon Profit Connect2014
Presidential Citation Award- Tim McCoy -Variety KC board memberVariety International2014
Mort Sunshine AwardVariety Internatioanl2015
Media AwardInternational Variety2015
Presidential CitationInternational Variety2015
Heart Award Nomination Top 3 InternationallyInternational Variety2015
Corporate AwardInternational Variety2015
Corporate AwardInternational Variety2015
InnovationInternational Innovation Award2018
Government Licenses
Is your organization licensed by the government? No
CEO Comments
Board Chair
Board Chair Heath Burch
Company Affiliation Community America- Special Needs Planning Center
Board Members
Heath BurchCommunity America- Special Needs Planning Center
Bob ButlerLexmark
Carey CrossleyGary Crossley Ford
Marc HarrellSteel City Media
Tim McCoyBrockton Creative Group
Dr. Ann MotrcinChildren's Mercy
Dr. Doug RivardChildren's Mercy
Debbie RuthAssurant
Kelly St. ClairColbalt
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 10
Hispanic/Latino 1
Native American/American Indian 0
Board Demographics - Gender
Male 7
Female 7
Unspecified 0
Board Term Lengths 2
Board Term Limits 2
Board Meeting Attendance % 90%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 74%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 9
Standing Committees
Advisory Board / Advisory Council
Distributions / Grant Making
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Fiscal Year Start Oct 01, 2018
Fiscal Year End Sept 30, 2019
Projected Revenue $900,000
Projected Expenses $900,000
IRS Letter of Exemption
Foundation Comments
  • FYE 9/30/2018, 2016, 2015: Financial data reported using IRS Form 990. 
  • Foundation/corporate revenue line items may include contributions from individuals.
Detailed Financials
Expense Allocation
Fiscal Year201820172016
Program Expense$834,944--$305,519
Administration Expense$74,228--$57,981
Fundraising Expense$113,511--$94,637
Payments to Affiliates------
Total Revenue/Total Expenses0.97--1.65
Program Expense/Total Expenses82%--67%
Fundraising Expense/Contributed Revenue------
Assets and Liabilities
Fiscal Year201820172016
Total Assets$683,460--$525,961
Current Assets$683,460--$380,440
Long-Term Liabilities$0--$0
Current Liabilities$0--$12,500
Total Net Assets$683,460--$513,461
Short-Term Solvency
Fiscal Year201820172016
Current Ratio: Current Assets/Current Liabilities----30.44
Long-Term Solvency
Fiscal Year201820172016
Long-Term Liabilities/Total Assets0%--0%
Top Funding Sources
Fiscal Year201820172016
Top Funding Source & Dollar Amount ----Drumm Center for Children $59,729
Second Highest Funding Source & Dollar Amount ----Hy-Vee - Des Moines, IA $50,000
Third Highest Funding Source & Dollar Amount ----US Trust $40,000
Capital Campaign
Currently in a Capital Campaign? No
Other Documents
Certificate of Good Standing2012View
Organization Name Variety of Greater Kansas City
Address PO Box 3446
Shawnee, KS 66203
Primary Phone (913) 558-2309
Contact Email
CEO/Executive Director Mrs. Deborah Wiebrecht
Board Chair Heath Burch
Board Chair Company Affiliation Community America- Special Needs Planning Center
Year of Incorporation 1974
Former Names
Variety Club