Girls on the Run Serving Greater Kansas City
2110 West 75th Street
Prairie Village KS 66208


Web and Phone Contact
Telephone (913) 593-5885
Mission Statement
 Our Mission

We inspire girls to be joyful, healthy and confident using a fun, experience based curriculum which creatively integrates running.

 

Our Vision

We envision a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams.

Leadership
CEO/Executive Director Ms. Lisa Pickard
Board Chair Ms. Kristy Cope
Board Chair Company Affiliation Waddell & Reed
History and Background
Year of Incorporation 2007
Former Names
Girls on the Run of Jackson County
Girls on the Run of Johnson County
Financial Summary
 
 
Projected Revenue $1,083,400
Projected Expenses $1,007,580
Statements
Mission Statement
 Our Mission

We inspire girls to be joyful, healthy and confident using a fun, experience based curriculum which creatively integrates running.

 

Our Vision

We envision a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams.

Background Statement

Girls on the Run (GOTR) was founded in 1996 by former educator, counselor and Ironman triathlete, Molly Barker. The earliest version of the 24-lesson curriculum was piloted with 13 girls followed by 26 girls the next year, then 75 and so on. In 2000, Girls on the Run International became a 501c3 organization. As an international physical activity-based positive youth development (PA-PYD) program, GOTR employs running and other physical activities as a medium for teaching essential life skills and core values for living an emotionally healthy and physically active lifestyle. The program contains all the social-contextual elements necessary of a positive youth development framework including an intentional curriculum, instructor training to ensure fidelity, a caring climate, and supportive relationships. The 10 week curriculum carefully and thoughtfully includes Lerner’s Five Cs plus 1 – lessons targeting the promotion of competence, confidence, connection, character, caring – and contribution to the greater good of society (Lerner & Lerner, 2006).

 

Physical activity is woven into the program to inspire an appreciation of fitness and to build habits that lead to a lifetime of health. The culminating experience of the program is a celebratory, non-competitive 5k event that provides girls with a tangible understanding of the confidence that comes through accomplishment as well as a framework for setting and achieving life goals.

 

Girls on the Run of Greater Kansas City (GOTR-KC) is an independent council of Girls on the Run International. The council will reach more than 4,000 girls for the 2015-2016 spring and fall season and is the seventh largest council in the United States. Counties served include Buchanan, Cass, Clay, Clinton, Jackson, Lafayette, Platte and Ray counties in Missouri and Atchison, Douglas, Franklin, Johnson, Leavenworth, Miami and Wyandotte counties in Kansas.

 

Impact Statement

Girls on the Run is a physical activity-based positive youth development program designed to develop and enhance girls' social, psychological, and physical competencies to successfully navigate life experiences. Counties served include Buchanan, Cass, Clay, Clinton, Jackson, Lafayette, Platte and Ray counties in Missouri and Atchison, Douglas, Franklin, Johnson, Leavenworth, Miami and Wyandotte counties in Kansas.

 

In 2014-2015, Girls on the Run of Greater Kansas City (GOTR-GKC) served 3,375 girls and engaged 925 volunteer coaches. We continue to see record growth for GOTR-GKC; more than 35% growth in participants year over year. Thanks to our growing support from this community, we have maintained a scholarship rate of 45%, Outcomes from our elementary and middle school programs continue to show that girls self-esteem increased significantly after participation in the program, lifestyle behaviors such as eating healthier and participating in physical activities increased and girls came out of the program with a better body image and a significant increase in self-respect.

 

Goals for the 2015-2016 year include:
 
  • Increase scholarship support for more teams in underserved counties.
  • Increase community involvement in the season ending 5k, held twice a year.
  • Continue to maintain program growth of 15% season to season.
  • Continue to grow and maintain diversified funding sources.
  • Focus on continued financial and operational efficiency.
Needs Statement
The cost for one girl to experience this life changing program is $145.  A full team of 15 girls is $2,175. We expect our scholarship needs to rise to more than $250,000 in the next year.  Our goal is a time when any girl can participate in this life changing program regardless of need.  Donate today and give a girl the skills she needs to live a life of purpose.
 
Are you a runner?  You can support our girls and participate in one of the most uplifting 5k's you will experience.  Registration for the 5k event can be found on our website and 100% of your fee is used for scholarships. 
Service Categories
Youth Development Programs
Community & Neighbourhood Development
Areas of Service
MO - Jackson County
MO - Clay County
MO - Platte County
KS - Johnson County
KS - Lawrence
KS - Wyandotte County
KS - Wyandotte County Urban Core
MO - Jackson County Urban Core
KS - Franklin County
MO - Buchanan
MO - Clinton
KS - Leavenworth County
MO - Cass County
MO - Lafayette
MO - Ray
CEO/Executive Director/Board Chair Statement

“In the two seasons I have worked with Girls on the Run, I have seen numerous girls on our team open up in ways that I would not normally see happen…I couldn’t believe the change in attitudes and healthy behaviors I was seeing in the girls. They were all becoming more positive, confident, and active role models for their peers.” GOTR Coach, 2013


Positive. Confident. Healthy. These are words we hear every day at Girls on the Run teams across Greater Kansas City. Our vision of a community where every girl knows and activates her limitless potential and is free to boldly pursue her dreams is our driving force every day.

 

Yet, we know we do not work alone in this dream. Our respect for the passion and dedication of volunteers, donors, sponsors, staff and board that work together to make this happen, has never been stronger. We are incredibly grateful for your partnership and we look forward to continuing our work together as we strive to offer this program to every girl that that wants to participate.
 
Programs
Description Girls on the Run is a physical activity-based positive youth development program designed to develop and enhance girls' social, psychological, and physical competencies to successfully navigate life experiences. Our mission is to inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running. Girls in the 3rd through 8th grades combine training for a 5K (3.1 miles) running event with healthy living education. Our character-building program instills self-esteem through health education, life skills development, mentoring relationships, and physical training - all of which are accomplished through an active collaboration with girls and their parents, schools, volunteers, staff, and the community.

Category Youth Development, General/Other Youth Development, General/Other
Population Served Females, Children Only (5 - 14 years), Poor,Economically Disadvantaged,Indigent
Short-Term Success Program success is verified by an annual study among girls participating in the program. Results show Girls on the Run has proven to have a positive overall impact on youth development. Specifically, there was clear evidence of improved self-perceptions, greater satisfaction with perceived body image, and increased healthy behaviors and physical activities as a result of participating in the program.

Long-Term Success
Based on research nationally and locally, we know the Girls on the Run program works to increase girls' self-esteem and lower the potential for girls to develop bad habits and/or engage in risky behavior in their teen years and beyond. We use physical activity to inspire and motivate girls throughout the program, to encourage lifelong health and fitness, and most importantly, to build confidence through accomplishment. Research shows that girls who get involved with sports or other physical activities can combat the negative feelings that lead to unhealthy behaviors. Regular physical exercise, when it's something she enjoys, can enhance girls' mental health, reduce symptoms of stress and depression, and help girls feel strong and competent. (source: Anita Gurian, Ph.D. NYU Child Study Center, Updated on Aug 30, 2012)

Program Success Monitored By Program success is monitored by a pre and post test among participants each year.  In addition, Team Adelaide is a program that utilizes select veteran Girls on the Run coaches, staff or board members who are familiar with the Girls on the Run program and mission. Each volunteer is assigned 2-3 program sites to monitor throughout the season. Team Adelaide members will perform periodic site visits to evaluate the program and ensure participant safety and and that the program is running true to the Girls on the Run mission. After each visit the volunteer will complete an evaluation form for each site. The Girls on the Run program managers will review the evaluation and determine if adjustments need to be made with the program.

Examples of Program Success
From the study in Spring of 2014 we found that negative perceptions significantly decreased as a result of program participation. Particularly, there was a significant decrease in girls lacking self-respect and an increase in self-esteem. Additionally, the average "gap" between perceived body image and desired body image significantly decreased, indicating greater satisfaction with current body image.  We also saw an increase in adopting healthy behavior due to program participation. 
"I love every thing about this program and have love being a GOTR coach at Liberty Oaks. It deals with so many things that girls today need to hear (and often times things we as coaches need reminders of). GOTR practices are always my favorite part of my week. There isn't a day that I don't leave energized, encouraged, empower, and motivated by these girls to change the world. My only wish is that every girl could do this program."  Liberty Oaks Coach
CEO Comments
 
 
 
Executive Director/CEO
Executive Director Ms. Lisa Pickard
Term Start Aug 2012
Experience

Lisa Pickard is the Executive Director of Girls on the Run of Greater Kansas City.  In her role, she is responsible for all organizational and operational aspects of Girls on the Run including its administration, financial operations, revenue generation, program development and activities, personnel management and strategic planning.  Prior to joining Girls on the Run, Lisa worked for Harvesters the Community Food Network.  

 

Before entering the non-profit field, Lisa worked for 12 years as a marketing consultant and top-level moderator. In this role, she conducted hundreds of marketing engagements across the country with consumers and professionals of all types.  Clients included PepsiCo, El Torito Restaurant Group, Kohl’s Stores, Siemens Technology, Cricket Wireless and other Fortune 500 companies.

Prior to consulting, Lisa’s worked as the Director of Research where she was responsible for managing all the market research functions for a chain of 300+ restaurants across the Western and Southern United States.   Lisa also served as a Senior Manager of Product Research with Pepsico’s Taco Bell Division.

Lisa earned her Master of Business Administration from Vanderbilt University and holds a Bachelor of Science Degree from San Diego State University.   She, along with her husband of 18 years and two teenage children, lives in Stilwell, Kansas.

Senior Staff
Title Development Manager/Board Secretary
Staff
Paid Full-Time Staff 7
Volunteers 700
Retention Rate 80%
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Collaborations
National Collaborations: ,Mean Stinks, Garmin, Athleta, Lego Friends, Famous Footwear
 
Local Collaborations:
Blue Cross Blue Shield of Kansas City, Alpha Gamma Alpha, Gamma Phi Beta, Academy Sports and Outdoors, SkillBuilders, City of Riverside 
Affiliations
AffiliationYear
Affiliate/Chapter of National Organization (i.e. Girl Scouts of the USA, American Red Cross, etc.) - Affiliate/chapter2007
Awards
Award/RecognitionOrganizationYear
Sprint Spirit AwardWIN KC2007
Gold Rating (Evaluation of Curriculum)Cooper Institute2007
Nonprofit of the YearSupport KC2015
Pace Setter Award for Council ManagementGirls on the Run International2015
Government Licenses
Is your organization licensed by the government? No
Board Chair
Board Chair Ms. Kristy Cope
Company Affiliation Waddell & Reed
Term July 2014 to July 2016
Email kristy.cope@gotrkc.org
Board Members
NameAffiliation
Ms. Kristy Cope
Ms. Amanda Fisher
Mr. Steve Fleming Gordon Parks Elementary
Ms. Meredith Hauck Director, Community Relations City of Riverside
Ms. Ali Mohsen Hallmark
Ms. Kandra Person
Ms. Lori Pittman Mize Houser Auditors
Mr. Nick Withrow BKD Advisors
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 8
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 2
Female 6
Unspecified 0
Governance
Board Term Lengths 2
Board Term Limits 4
Board Meeting Attendance % 95%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 75%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 11
Standing Committees
Advisory Board / Advisory Council
Audit, Compliance and Controls
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
CEO Comments

Girls on the Run of Greater Kansas City is very fortunate to have an active board of directors that truly understands and cares about our mission. Each board member comes from a variety of professional backgrounds and uses those skills to further the effectiveness of the board. Their diverse circles of influence benefit the organization; each board member has used their personal and professional connections obtain event sponsorships, secure grant funding, raise scholarship money for program fees and arrange for in-kind donations to our organization. Board members are also able to use their professional talents by chairing one of the sub-committees. The 5k committee, Human Resources committee and Development committee have all benefitted from the influence and expertise from board members. These thriving committees have allowed the board members to use their talents outside of the board room, and they are also given a chance to see the organization in a different light.

The board of directors of Girls on the Run of Greater Kansas City understands that they have a fiduciary responsibility to ensure that the organization is fiscally sound and has the proper amount of resources to further the mission. Each board member contributes a personally significant gift each year, as well as securing an outside donation. This policy signals each board members commitment and investment in Girls on the Run.

In the fall of 2014 two board members attended a Girls on the Run International conference, which focused on the importance of productive board meetings, successful board governance and board development. The board members brought that information back to Kansas City and presented to the full board, which helped facilitate discussions about how the board can revise their best practices and increase board effectiveness.


 

 
 
Financials
Fiscal Year Start July 01, 2015
Fiscal Year End June 30, 2016
Projected Revenue $1,083,400
Projected Expenses $1,007,580
IRS Letter of Exemption
Foundation Comments
  • FYE 6/30/2014, 2013, 2012: Financial data reported using IRS 990 form.
  • Individual revenue line item may include contributions foundations and corporations.
  • In 2012, Girls on the Run of Jackson County and Girls on the Run of Johnson County merged.  Please note financial information was submitted for both organizations for FY 2012. Financial data is also provided for 1/1/2012 - 6/30/2012 - when the agency changed their reporting schedule due to the merger.
Detailed Financials
Expense Allocation
Fiscal Year201420132012
Program Expense$480,151$261,478$180,058
Administration Expense$100,823$54,813$27,356
Fundraising Expense$36,994$13,362$0
Payments to Affiliates--$0$0
Total Revenue/Total Expenses1.151.280.78
Program Expense/Total Expenses78%79%87%
Fundraising Expense/Contributed Revenue13%6%0%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$403,750$291,582$0
Current Assets$354,801$288,782$0
Long-Term Liabilities$0$0$0
Current Liabilities$26,038$4,145$0
Total Net Assets$377,712$287,437$0
Short-Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities13.6369.67--
Long-Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%--
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar Amount --Blue Cross & Blue Shield $12,000Blue Cross and Blue Shield $33,000
Second Highest Funding Source & Dollar Amount -- --Girls on the Run International $7,500
Third Highest Funding Source & Dollar Amount -- --United Way $16,047
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years Yes
Organization Comments


Organization Name Girls on the Run Serving Greater Kansas City
Address 2110 West 75th Street
Prairie Village, KS 66208
Primary Phone (913) 593-5885
Contact Email lisa@gotrkc.org
CEO/Executive Director Ms. Lisa Pickard
Board Chair Ms. Kristy Cope
Board Chair Company Affiliation Waddell & Reed
Year of Incorporation 2007
Former Names
Girls on the Run of Jackson County
Girls on the Run of Johnson County