Girls on the Run Serving Greater Kansas City
2110 West 75th Street
Prairie Village KS 66208


Mission Statement
We inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running.
CEO/Executive Director Ms. Lisa Pickard
Board Chair Ms. Kristy Cope
Board Chair Company Affiliation Waddell & Reed
History and Background
Year of Incorporation 2007
Former Names
Girls on the Run of Jackson County
Girls on the Run of Johnson County
Financial Summary
Projected Revenue $814,850
Projected Expenses $810,000
Mission Statement
We inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running.
Background Statement

During a sunset run in 1993, after years of questioning her self-worth and being defined by others, Molly Barker, found the inspiration that grew into Girls on the Run. Seeking a way to help girls recognize their extraordinary potential and thrive in a world that often sends them unhealthy and unrealistic messages, she began creating a solution.

In 1996, Molly piloted the earliest version of a lesson-based curriculum with 13 brave girls in Charlotte, North Carolina. The girls told their friends and those friends told more friends and in 2000, Girls on the Run became a 501c3 non-profit organization. Today, the organization serves girls in over 200 cities across the United States and Canada.

While Girls on the Run has evolved from a grass-roots concept to an international organization, the heart of the program is the same: inspiring girls to celebrate their unique identities recognize their inner strength, understand the power they have to make individual decisions and value their connectedness with others.

On July 1, 2012, Girls on the Run of Johnson County Kansas and Girls on the Run of Jackson County Missouri merged to become one unified council – Girls on the Run Serving Greater Kansas City. The combined council will reach more than 2,100 girls for the 2013 season. The service area of the combined council extends across Clay, Jackson, Cass and Platte in Missouri and Atchison, Douglas, Jefferson, Johnson, Leavenworth, Miami and Wyandotte in Kansas. 

Impact Statement

Girls on the Run is a physical activity-based positive youth development program designed to develop and enhance girls' social, psychological, and physical competencies to successfully navigate life experiences. In 2012-13, Girls on the Run of Greater Kansas City (GOTR-GKC) served more than 1,600 girls and engaged more than 300 volunteer coaches. This was a year of record growth for GOTR-GKC and we expect the number to increase dramatically next year. Why? Because our program works. Results of our study among program participants show that self-esteem increased significantly, lifestyle behaviors such as eating healthier and participating in physical activities increased and girls came out of the program with a better body image and a significant increase in self-respect. In addition, due to the generosity of community members, more than 45 percent of our program participants were given full or partial scholarships, totaling over $100,000.

Goals for the upcoming year based on strategic plan:

  • Increase scholarship support for more teams in underserved counties including Wyandotte County, Cass County and Douglas County.
  • Increase community involvement in the season ending 5k, held twice a year.
  • Continue to maintain program growth of 15% season to season.
  • Continue to grow and maintain diversified funding sources.
  • Focus on continued financial and operational efficiencies.
Needs Statement
  • To continue to offer the program to all girls regardless of ability to pay. In the next two years, scholarship needs are estimated to increase by 35%.
  • Continue to recruit volunteers to serve as committee members, board members, coaches and 5k support.
  • Support and maintain a diversified funding model.



Service Categories
Youth Development Programs
Community & Neighbourhood Development
Areas of Service
MO - Jackson County
MO - Clay County
MO - Platte County
KS - Johnson County
KS - Lawrence
KS - Wyandotte County
KS - Wyandotte County Urban Core
KS - Wyandotte County Urban Core
MO - Jackson County Urban Core
CEO/Executive Director/Board Chair Statement

“In the two seasons I have worked with Girls on the Run, I have seen numerous girls on our team open up in ways that I would not normally see happen…I couldn’t believe the change in attitudes and healthy behaviors I was seeing in the girls. They were all becoming more positive, confident, and active role models for their peers.” GOTR Coach, 2013

Positive. Confident. Healthy. These are words we hear every day at Girls on the Run teams across Kansas City. Our vision of a Kansas City community where every girl knows and activates her limitless potential and is free to boldly pursue her dreams is our driving force every day. Last year, we realized those dreams in so many ways. We had our first season with 1,000+ girls in fall 2013; then we blew that out of the water with 1,700+ girls in spring 2014. Our commitment to strong financials and sound operational efficiency was seen in a development of the three year strategic plan, a new website and a streamlined, cost effective online registration vendor. New staff and larger office space to support our growing operations. Exciting, right?

Yet, we know we do not work alone in this dream. Our respect for the passion and dedication of volunteers, donors, sponsors, staff and board that work together to make this happen, has never been stronger. We are incredibly grateful for your partnership and we look forward to continuing our work together as we strive to offer this program to every girl that that wants to participate.
Description Girls on the Run is a physical activity-based positive youth development program designed to develop and enhance girls' social, psychological, and physical competencies to successfully navigate life experiences. Our mission is to inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running. Girls in the 3rd through 8th grades combine training for a 5K (3.1 miles) running event with healthy living education. Our character-building program instills self-esteem through health education, life skills development, mentoring relationships, and physical training - all of which are accomplished through an active collaboration with girls and their parents, schools, volunteers, staff, and the community.

Category Youth Development, General/Other Youth Development, General/Other
Population Served Females, Children Only (5 - 14 years), Poor,Economically Disadvantaged,Indigent
Short-Term Success Program success is verified by an annual study among girls participating in the program. Results show Girls on the Run has proven to have a positive overall impact on youth development. Specifically, there was clear evidence of improved self-perceptions, greater satisfaction with perceived body image, and increased healthy behaviors and physical activities as a result of participating in the program.

Long-Term Success
Based on research nationally and locally, we know the Girls on the Run program works to increase girls' self-esteem and lower the potential for girls to develop bad habits and/or engage in risky behavior in their teen years and beyond. We use physical activity to inspire and motivate girls throughout the program, to encourage lifelong health and fitness, and most importantly, to build confidence through accomplishment. Research shows that girls who get involved with sports or other physical activities can combat the negative feelings that lead to unhealthy behaviors. Regular physical exercise, when it's something she enjoys, can enhance girls' mental health, reduce symptoms of stress and depression, and help girls feel strong and competent. (source: Anita Gurian, Ph.D. NYU Child Study Center, Updated on Aug 30, 2012)

Program Success Monitored By Program success is monitored by a pre and post test among participants each year.  In addition, Team Adelaide is a program that utilizes select veteran Girls on the Run coaches, staff or board members who are familiar with the Girls on the Run program and mission. Each volunteer is assigned 2-3 program sites to monitor throughout the season. Team Adelaide members will perform periodic site visits to evaluate the program and ensure participant safety and and that the program is running true to the Girls on the Run mission. After each visit the volunteer will complete an evaluation form for each site. The Girls on the Run program managers will review the evaluation and determine if adjustments need to be made with the program.

Examples of Program Success
From the study in Spring of 2014 we found that negative perceptions significantly decreased as a result of program participation. Particularly, there was a significant decrease in girls lacking self-respect and an increase in self-esteem. Additionally, the average "gap" between perceived body image and desired body image significantly decreased, indicating greater satisfaction with current body image.  We also saw an increase in adopting healthy behavior due to program participation. 
"I love every thing about this program and have love being a GOTR coach at Liberty Oaks. It deals with so many things that girls today need to hear (and often times things we as coaches need reminders of). GOTR practices are always my favorite part of my week. There isn't a day that I don't leave energized, encouraged, empower, and motivated by these girls to change the world. My only wish is that every girl could do this program."  Liberty Oaks Coach
CEO Comments
Executive Director/CEO
Executive Director Ms. Lisa Pickard
Term Start Aug 2012

Lisa Pickard is the Executive Director of Girls on the Run of Greater Kansas City.  In her role, she is responsible for all organizational and operational aspects of Girls on the Run including its administration, financial operations, revenue generation, program development and activities, personnel management and strategic planning.  Prior to joining Girls on the Run, Lisa worked for Harvesters the Community Food Network.  

Before entering the non-profit field, Lisa worked for 12 years as a marketing consultant and top-level moderator. In this role, she conducted hundreds of marketing engagements across the country with consumers and professionals of all types.  Clients included PepsiCo, El Torito Restaurant Group, Kohl’s Stores, Siemens Technology, Cricket Wireless and other Fortune 500 companies.

Prior to consulting, Lisa’s worked as the Director of Research where she was responsible for managing all the market research functions for a chain of 300+ restaurants across the Western and Southern United States.   Lisa also served as a Senior Manager of Product Research with Pepsico’s Taco Bell Division.

Lisa earned her Master of Business Administration from Vanderbilt University and holds a Bachelor of Science Degree from San Diego State University.   She, along with her husband of 18 years and two teenage children, lives in Stilwell, Kansas.

Senior Staff
Title Development Manager/Board Secretary
Full-Time Staff 6
Volunteers 450
Contractors 0
Retention Rate 80%
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
National Collaborations: ,Mean Stinks, Garmin, Athleta, Lego Friends, Famous Footwear
Local Collaborations:
Blue Cross Blue Shield of Kansas City, Alpha Gamma Alpha, Anthem Media, Gamma Phi Beta, Academy Sports and Outdoors, SkillBuilders, McCarthy Building, City of Riverside 
Affiliate/Chapter of National Organization (i.e. Girl Scouts of the USA, American Red Cross, etc.) - Affiliate/chapter2007
Sprint Spirit AwardWIN KC2007
Gold Rating (Evaluation of Curriculum)Cooper Institute2007
Government Licenses
Is your organization licensed by the government? No
Board Chair
Board Chair Ms. Kristy Cope
Company Affiliation Waddell & Reed
Term July 2014 to July 2016
Board Members
Ms. Reachel Beichley MRI Global
Ms. Kristy Cope
Ms. Meredith Hauck Director, Community Relations City of Riverside
Ms. Ali Mohsen Hallmark
Ms. Kandra Person
Ms. Lori Pittman Mize Houser Auditors
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 6
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 0
Female 6
Unspecified 0
Board Term Lengths 2
Board Term Limits 4
Board Meeting Attendance % 81%
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100%
Percentage Making In-Kind Contributions 75%
Constituency Includes Client Representation Yes
Number of Full Board Meetings Annually 11
Standing Committees
Advisory Board / Advisory Council
Audit, Compliance and Controls
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
CEO Comments


Fiscal Year Start July 01, 2014
Fiscal Year End June 30, 2015
Projected Revenue $814,850
Projected Expenses $810,000
Endowment Value $0
Spending Policy Income Only
Percentage 0%
IRS Letter of Exemption
Foundation Comments
  • FYE 6.30.2013, 2012, 2011: Financial data reported using IRS 990 form 
  • Individual revenue line item may include contributions foundations and corporations.
  • In 2012, Girls on the Run of Jackson County and Girls on the Run of Johnson County merged.  Please note financial information was submitted for both organizations for FY 2012. Financial data is also provided for 1/1/2012 - 6/30/2012 - when the agency changed their reporting schedule due to the merger.
Detailed Financials
Expense Allocation
Fiscal Year201320122011
Program Expense$261,478$180,058$44,297
Administration Expense$54,813$27,356$10,009
Fundraising Expense$13,362$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.280.781.76
Program Expense/Total Expenses79%87%82%
Fundraising Expense/Contributed Revenue6%0%0%
Assets and Liabilities
Fiscal Year201320122011
Total Assets$291,582$0$50,762
Current Assets$288,782$0$50,762
Long-Term Liabilities$0$0$0
Current Liabilities$4,145$0$492
Total Net Assets$287,437$0$50,270
Short-Term Solvency
Fiscal Year201320122011
Current Ratio: Current Assets/Current Liabilities69.67--103.17
Long-Term Solvency
Fiscal Year201320122011
Long-Term Liabilities/Total Assets0%--0%
Top Funding Sources
Fiscal Year201320122011
Top Funding Source & Dollar AmountBlue Cross & Blue Shield $12,000Blue Cross and Blue Shield $33,000 --
Second Highest Funding Source & Dollar Amount --Girls on the Run International $7,500 --
Third Highest Funding Source & Dollar Amount --United Way $16,047 --
Capital Campaign
Currently in a Capital Campaign? No
Goal $0.00
Capital Campaign Anticipated in Next 5 Years Yes
Organization Comments

Organization Name Girls on the Run Serving Greater Kansas City
Address 2110 West 75th Street
Prairie Village, KS 66208
Primary Phone (913) 593-5885
Contact Email
CEO/Executive Director Ms. Lisa Pickard
Board Chair Ms. Kristy Cope
Board Chair Company Affiliation Waddell & Reed
Year of Incorporation 2007
Former Names
Girls on the Run of Jackson County
Girls on the Run of Johnson County