Pheasants Forever
1783 Buerkle Circle
St. Paul MN 55110


Web and Phone Contact
Telephone (877) 773-2070
Mission Statement
Pheasants Forever is dedicated to the conservation of pheasants, quail and other wildlife through habitat improvements, public awareness, education and land management policies and programs.
CEO/Executive Director Howard K. Vincent
Board Chair John Gottschalk
Board Chair Company Affiliation Retired
History and Background
Year of Incorporation 1982
Financial Summary
Projected Revenue $70,000,000
Projected Expenses $68,500,000
Mission Statement Pheasants Forever is dedicated to the conservation of pheasants, quail and other wildlife through habitat improvements, public awareness, education and land management policies and programs.
Background Statement
  • August 5, 1982 - Pheasants Forever incorporated.
  • 1983 - The first Pheasants Forever chapter forms. Pheasants Forever empowers chapters with the responsibility to determine how 100 percent of their locally-raised conservation funds are spent.
  • 1985 - The federal Conservation Reserve Program, or CRP, is established. Pheasants Forever was instrumental in the creation of CRP.
  • 2003 - Pheasants Forever launches Farm Bill Biologists Program.
  • 2003 - Pheasants Forever launches its Build a Wildlife Area program.
  • 2005 - Pheasants Forever launches a quail division called Quail Forever.
  • 2008 - Pheasants Forever's projects benefit more than 5 million acres of wildlife habitat across North America.
  • 2010 - Pheasants Forever projects benefit more than 6 million acres of wildlife habitat across North America.
  • 2012 - Pheasants Forever projects benefit more than 8.5 million acres of wildlife habitat and surpassed 250,000 youth impacted inception.  Permanently protected the organizations 162,000th acre.
  • Today - Pheasants Forever has over 144,000 members and over 750 chapters in the U.S. and Canada.
Impact Statement

Top Accomplishments:

  1. Impacted 10.1 Million acre since 1982.
  2. Completed 474,225 habitat projects benefiting 10.1 million acres nationwide last year.
  3. Grew the unique Pheasants Forever Farm Bill Biologist program to over 104 biologists working with landowner in strategic locations in 18 states.
  4. Held 1000+ youth events engaging 500,000 of America's next generation of youngsters in conservation and our outdoor heritage.
  5. Continued the success of our permanent habitat protection program by permanently protecting over 162,000 acres and opening these acres for public use.


Top Goals for the Year:
  1. Work on more than 1,000,000 acres of land, making improvements on those acres as habitat for wildlife.
  2. Hold 100+ youth events to engage 100,000 of the next generation in the outdoors and conservation.
  3. Work hard in Washington D.C. and state Capitols to educate legislators on the importance of the Farm Bill’s Conservation title.
  4. Expand our pollinator habitat initiative for the benefit of Monarch Butterflies, American honeybees, other pollinating animals, and the U.S economy.
  5. Increase our impact on water conservation and overcome the challenges facing the U.S. fresh water supply.



Needs Statement
  1. Unrestricted Cash gifts.
  2. Donations of land and other property.
  3. Bequests and Endowments for long-term support of the PF Mission
  4. Charitable Gift Annuities, Charitable Remainder Trusts, Charitable IRA Rollover, Charitable Lead Trusts, Donor Advised Funds.
  5. Donation of highly liquid assets
Service Categories
Natural Resources Conservation & Protection
Wildlife Preservation & Protection
Youth Development Programs
Areas of Service

The General Fund is designed to provide the organization with the resources needed to address unforeseen challenges and opportunities.  These funds are used to overcome habitat challenges, help the organization react quickly, and improve the functionality of the organization.  Thus positioning the organization to increase impact, effectiveness and to be efficient.  


Category Environment, General/Other Land Conservation
Population Served General/Unspecified, ,
Short-Term Success We will use the funds to put back into the PF Mission.
Long-Term Success These funds will be used to go towards the PF Mission by overcoming habitat challenges, help the organization react quickly, and improve the functionality of the organization. 
Program Success Monitored By The success of this program is measured by the impact it has on the PF mission, our ability to generate the needed resources, our ability to provide our network of supporters with information on how they can leave a lasting legacy, and our ability to leverage the resources to the highest level possible.
Examples of Program Success


The Legislative Action Fund and Farm Bill Wildlife Biologist Programs influence conservation policy at the National and State levels while providing local landowners with a wildlife habitat focused delivery system for conservation programs.  These funds drive conservation policy in D.C. and deliver conservation programs in the most wildlife friendly way to landowners in 18 states.

The Farm Bill Biologist program is designed to combat the challenges facing our nation’s natural resources by working directly with private landowners and helping them achieve their conservation objectives through education and United States Department of Agriculture (USDA) program delivery. These individuals help private landowners protect our nation’s soil, water, air quality, rural economies and wildlife through the delivery of conservation education and USDA conservation programs like CRP.

Category Environment, General/Other Land Conservation
Population Served General/Unspecified, ,
Short-Term Success Since 2003, Farm Bill Biologists have helped private landowner impact over 2.6 million acres by providing them with a “One-Stop-Shop” for their habitat and conservation needs. Once in place, FBBs create a culture of conservation that will be passed on to the next generation of landowners. FBB have been described as “a local voice for conservation”.
Long-Term Success The ultimate goal is to create a new private landowner conservation movement that will help protect our nation’s natural resources. This can only be done by educating private landowners on the importance of conservation and helping them learn how they can protect our natural resource on their property.
Program Success Monitored By This program is measured by the number of acres impacted, number of conservation program acres delivered, number of quality landowner contacts, expansion of conservation into previously unfavorable areas and our ability to leverage funds through the continued development of FBB partnerships with local, state and federal partners.
Examples of Program Success Our network of chapters, volunteer leaders and supporters feel so strongly about the importance of this program that they are using the chapter and personal resources to support this program. They understand that conservation is in the hands of private landowners and working with private landowners to help them achieve their conservation goals is on the highest need. Since, 2003 FBBs have impacted over 2.6 million acres and met with over 45,000 private landowners.
Description A campaign to ensure our wildlife and outdoor heritage.
Category Animal-Related, General/Other Wildlife Preservation & Protection
Population Served General/Unspecified, ,
Short-Term Success Since 2003: 5 wildlife areas have been acquired, supporter investments have tripled each year, our list of corporate supporters continues to grow and includes but is not limited to: Federal Premium, Wells Fargo, Wells Blue Bunny, Ducks Unlimited, US Fish & Wildlife Service and Gander Mountain.
Long-Term Success
The long-term goal is to create a sound Build a Wildlife Area financial reserve that can be drawn upon when land acquisition opportunities become available.
  • Generate funds for the acquisition of new public wildlife areas
  • Demonstrate public support and need for wildlife areas
  • Leverage matching funds to maximize our impact on wildlife habitat conservation
  • Create annual success for the delivery of new public wildlife areas by using the “Build a Wildlife Area” Model
Program Success Monitored By Success is measured by our ability to continue to acquire strategic properties for public use and long-term protection, leverage resources at the highest level possible, expand the program across the country, receive land gifts with endowments from private entities/individuals and by growing the number of entities annually supporting this effort.
Examples of Program Success The program started in Minnesota and has expanded into five additional states. Individual support has been equally as vital to the campaign. "I thought it was one of the greatest ideas I've seen in a long time," said Minnesotan Dan Peterson, a yearly contributor to the state's campaign. "With the price of land, many people are becoming boxed out, and in some respects, hunting is becoming a rich man's game. This is a great way to open up opportunities, and involving so many partners makes it win-win across the board. I'll continue contributing to the Build a Wildlife Area campaign as long as I'm alive."
Description The Potterfields, founders of MidwayUSA, have a vision for a grassroots movement to get more kids involved in shooting sports. But they also admit that they do not have the time to develop a shooting sports program that meets their vision and passion. What they do recognize, however, is that they are blessed with the financial ability to support a partnership with organizations like Pheasants Forever that share their vision and are able to deliver a quality program. That’s why they have pledged over a million dollars to create the FOREVER Shooting Sports Program. Since creating the No Child Left Indoors® initiative, Pheasants Forever has been working to create even more dynamic youth programs that engage both kids and their families. We have encouraged our chapters to take the next step and offer multiple events so young people have additional opportunities to get outdoors. Now we will be launching the FOREVER Shooting Sports Program.
Category Recreation & Sports, General/Other Hunting & Fishing
Population Served K-12 (5-19 years), ,
Short-Term Success We are issuing a challenge to all who believe in our mission to help us meet that $1.5 million challenge by donating to the FOREVER Shooting Sports & Wildlife Conservation Fund. The first $400,000 raised will be matched. We have already garnered additional support from our local chapters, private contributors and built partnerships to help implement the goals of this program.
Long-Term Success We believe a shooting sports program can help us fulfill our youth mission. Our vision is to work with our chapters to introduce up to 20,000 individuals annually to shooting sports through a variety of community-based programs. As an integral part of the new shooting sports program, regional shooting programs will be developed across the country over the next five years.
Program Success Monitored By

We measure the FSS program through number of youth introduced to shooting, number of chapter leaders trained and how many programs provide continuing opportunities to advance skills. We have set annual objectives, with a five-year goal of introducing 65,000 young people to shooting. Chapter shooting events are self-reported. We will train a minimum of 250 chapter leaders a year in the shooting sports through regional and state workshops. And we have set a goal of creating a minimum of 10 new youth chapters or shooting clubs.

In addition, every year for five years we will infuse program dollars and support into five new states to develop their capacity to build a self-sustaining program. Objectives will be established for each state to measure success. Our work to create a $1.5 million endowment fund will also fund chapter grants for the future.

Examples of Program Success The FOREVER Shooting Sports Program has exceeded its goal's from the date it was started.  In the first six months of the program, it was successful in introducing more than 8,000 young people to shooting. Almost 100 chapter leaders attended the launch of the FSS program at the Focus on Forever National Conference in late June of 2013. Five states have created model programs they are implementing to involve youth and families in shooting. Chapters in those states have increased their shooting activities including offering multiple opportunities to shoot.  Five youth chapters now offer shooting as part of their monthly activities.
Executive Director/CEO
Executive Director Howard K. Vincent
Becoming the first Director of Finance for Pheasants Forever in 1987, Vincent has been involved with PF as a volunteer and/or employee since shortly after the organization's inception. Over the years he has also served as Senior Vice President and Chief Financial Officer. Pheasants Forever's National Board of Directors appointed him CEO and successor to Jeffrey Finden, the organization's first CEO, in January 2000.
A native of Duluth, Minnesota, and a graduate of the University of Minnesota - Duluth, Howard and his wife Wendy live in White Bear Lake, Minnesota, where he enjoys chasing the wily ringneck with his two sons, Marco and Ian.
Senior Staff
Title VP of Governmental Affairs
Title VP of Field Operations
Title CFO
Title VP of Education and Outreach
Title VP of Development
Title VP of Marketing
Paid Full-Time Staff 215
Volunteers 4000
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation Yes
Senior Management Formal Evaluation Frequency Annually
Non-Management Formal Evaluation Yes
Non-Management Formal Evaluation Frequency Annually
Plans & Policies
Organization Has a Fundraising Plan Yes
Organization Has a Strategic Plan Yes
Management Succession Plan Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Government Licenses
Is your organization licensed by the government? Yes
Board Chair
Board Chair John Gottschalk
Company Affiliation Retired
Term Sept 2013 to June 2016
Board Members
Nancy Anisfield
Richard Bell HDR Architecture of Omaha
Robert C. Brengman Crenlo Inc.
Tobias Buck Paragon Medical
John Gottschalk Retired from Omaha World Herald
Paul Gross
Bruce D. Hertzke Retired
Tim Kessler Kessler's Grocery Stores of South Dakota
Matt Kucharshki
Jon Lee Lee Company PC, CPAs
R. Charles McLravy Community Volunteer
Shefali Mehta
Leonard Sachs Attorney
Marilyn Vetter
Howard K. Vincent Pheasants Forever President & CEO
William Zehnder Zehnder's of Frankenmuth, Michigan
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 16
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 13
Female 3
Unspecified 0
Board Term Lengths 3
Board Term Limits 4
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Number of Full Board Meetings Annually 3
Fiscal Year Start July 01, 2015
Fiscal Year End June 30, 2016
Projected Revenue $70,000,000
Projected Expenses $68,500,000
Foundation Comments
  • FYE 6/30/2014, 2013, 2012:  Financial data reported using IRS Form 990's for Pheasants Forever's national organization. 
  • Foundations/Corporate revenue line item may include contributions from individuals.
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201420132012
Foundation and
Corporation Contributions
Government Contributions$37,495,599$25,325,171$20,411,833
Individual Contributions--$0$0
Investment Income, Net of Losses$238,313$1,460,919$1,212,369
Membership Dues$4,268,083$4,081,592$3,910,071
Special Events$3,130,442$3,508,032$2,784,373
Revenue In-Kind$1,995,326$631,603$967,062
Expense Allocation
Fiscal Year201420132012
Program Expense$55,980,089$41,571,761$35,143,404
Administration Expense$1,882,250$1,653,795$1,374,896
Fundraising Expense$6,109,010$4,033,412$3,813,162
Payments to Affiliates--$0$0
Total Revenue/Total Expenses1.041.071.07
Program Expense/Total Expenses88%88%87%
Fundraising Expense/Contributed Revenue12%11%13%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$38,343,613$35,435,781$30,570,019
Current Assets$24,440,039$25,148,793$19,685,518
Long-Term Liabilities$2,405,555$1,733,053$1,801,219
Current Liabilities$5,240,766$5,816,021$4,258,654
Total Net Assets$30,697,292$27,886,707$24,510,146
Short-Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities4.664.324.62
Long-Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets6%5%6%
Top Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar Amount --Anonymous $832,761 --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
Organization Name Pheasants Forever
Address 1783 Buerkle Circle
St. Paul, MN 55110
Primary Phone (877) 773-2070
CEO/Executive Director Howard K. Vincent
Board Chair John Gottschalk
Board Chair Company Affiliation Retired
Year of Incorporation 1982